Overview
The Channel Marketing Manager leads partner and indirect marketing programs, driving customer acquisition, channel engagement, and segment-based marketing strategies. This role collaborates closely with vendors, resellers, and distributors to plan and execute co-marketing campaigns and optimize partner performance.
Location Location: Remote U.S.
Responsibilities
Channel Strategy & Planning
Develop annual channel marketing strategy aligned to product and revenue goals.
Build customer personas to inform messaging and program design.
Segment partners and tailor marketing approaches accordingly.
Partner Relationship Management
Develop and manage relationships with vendors, carriers, distributors, and reseller partners.
Collaborate on joint marketing campaigns, incentives, and sponsorships.
Ensure vendor requirements, proof-of-performance, and reporting compliance.
Plan, execute and attend co-op marketing events.
Channel Campaign Execution
Plan and execute integrated marketing programs targeting partner networks.
Develop content and collateral supporting partner sales motions.
Align digital, event, and email efforts to support channel pipeline growth, alongside the Events Marketing Manager and Digital Marketing Manager.
Analytics & Optimization
Manage KPI tracking including partner engagement, conversion rates, and attributed revenue.
Partner with Analytics team to develop dashboards and improve reporting accuracy.
Monitor partner adoption and optimize performance through insights.
Qualifications Education & Experience
Bachelor's degree in Marketing, Business, Communications, or a related field.
5-7+ years of channel marketing, partner marketing, or B2B marketing experience, preferably within vendor, distributor, or reseller ecosystems.
Experience developing channel marketing strategies aligned to product and revenue goals.
Proven experience managing partner relationships and executing joint or co-op marketing programs with vendors, carriers, distributors, or reseller partners.
Experience planning and executing integrated marketing campaigns across digital, event, and email channels to support channel pipeline growth.
Experience collaborating with analytics teams to develop dashboards and improve reporting accuracy.
Technical Skills
Channel marketing experience working with vendors, carriers, distributors, and reseller ecosystems.
Campaign execution expertise across digital, email, and event-based programs designed for partner-driven pipeline growth.
Proficiency with marketing analytics and reporting tools, with the ability to partner with Analytics teams on dashboard development and reporting accuracy.
Experience with channel KPIs such as partner engagement, conversion rates, attributed revenue, and ROI tracking.
Knowledge of co-op processes, proof-of-performance submissions, and vendor compliance requirements.
Strong content development skills, including creating partner-facing collateral and messaging.
CRM and marketing automation familiarity (e.g., Salesforce, HubSpot, Marketo, or similar).
Project management skills for coordinating cross-functional channel campaigns and partner initiatives.
Key Competencies Strategic Thinking & Planning
Ability to develop annual channel marketing strategies aligned to product and revenue goals.
Strong segmentation and persona-building skills to tailor partner approaches.
Partner & Vendor Relationship Management
Excellent relationship-building skills across vendors, resellers, carriers, and distributors.
Ability to collaborate on incentives, sponsorships, and joint-co-marketing campaigns.
Skilled at maintaining vendor compliance and documentation requirements.
Campaign Execution & Project Management
Ability to manage integrated campaigns across digital, event, and email channels to support partner-driven pipeline growth.
Strong cross-functional collaboration, alongside the Events Marketing Manager, Digital Marketing Manager, and Analytics.
Highly organized with the ability to manage multiple concurrent partner programs.
Analytical Skills & Optimization
Data-driven mindset with the ability to track and optimize partner engagement, conversions, and revenue results.
Ability to interpret insights and recommend actions to improve partner adoption and performance.
Communication & Content Development
Strong written and verbal communication skills for creating partner-focused collateral and messaging.
Ability to distill complex product/solution information into partner-ready marketing materials.
Influence & Collaboration
Influence without authority across partner networks and internal stakeholders.
Strong negotiation skills for co-marketing investment planning and resource alignment.
Adaptability & Initiative
Comfortable operating in a fast-paced, cross-functional environment with shifting partner needs.
Proactive problem-solver who can identify optimization opportunities and drive improvements.
Key Performance Indicators (KPIs)
Partner Engagement Score: % of active vs. inactive partners.
Channel-Driven Revenue: % revenue contribution through partner programs.
Partner Campaign ROI: Performance of co-marketing investments.
Lead-to-Partner Conversion Rate: % of leads successfully adopted by partners.
Partner Satisfaction Score: Survey-based experience rating.
Additional
Includes up to 15% event-related travel, which may include nights and weekends.
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Location Location: Remote U.S.
Responsibilities
Channel Strategy & Planning
Develop annual channel marketing strategy aligned to product and revenue goals.
Build customer personas to inform messaging and program design.
Segment partners and tailor marketing approaches accordingly.
Partner Relationship Management
Develop and manage relationships with vendors, carriers, distributors, and reseller partners.
Collaborate on joint marketing campaigns, incentives, and sponsorships.
Ensure vendor requirements, proof-of-performance, and reporting compliance.
Plan, execute and attend co-op marketing events.
Channel Campaign Execution
Plan and execute integrated marketing programs targeting partner networks.
Develop content and collateral supporting partner sales motions.
Align digital, event, and email efforts to support channel pipeline growth, alongside the Events Marketing Manager and Digital Marketing Manager.
Analytics & Optimization
Manage KPI tracking including partner engagement, conversion rates, and attributed revenue.
Partner with Analytics team to develop dashboards and improve reporting accuracy.
Monitor partner adoption and optimize performance through insights.
Qualifications Education & Experience
Bachelor's degree in Marketing, Business, Communications, or a related field.
5-7+ years of channel marketing, partner marketing, or B2B marketing experience, preferably within vendor, distributor, or reseller ecosystems.
Experience developing channel marketing strategies aligned to product and revenue goals.
Proven experience managing partner relationships and executing joint or co-op marketing programs with vendors, carriers, distributors, or reseller partners.
Experience planning and executing integrated marketing campaigns across digital, event, and email channels to support channel pipeline growth.
Experience collaborating with analytics teams to develop dashboards and improve reporting accuracy.
Technical Skills
Channel marketing experience working with vendors, carriers, distributors, and reseller ecosystems.
Campaign execution expertise across digital, email, and event-based programs designed for partner-driven pipeline growth.
Proficiency with marketing analytics and reporting tools, with the ability to partner with Analytics teams on dashboard development and reporting accuracy.
Experience with channel KPIs such as partner engagement, conversion rates, attributed revenue, and ROI tracking.
Knowledge of co-op processes, proof-of-performance submissions, and vendor compliance requirements.
Strong content development skills, including creating partner-facing collateral and messaging.
CRM and marketing automation familiarity (e.g., Salesforce, HubSpot, Marketo, or similar).
Project management skills for coordinating cross-functional channel campaigns and partner initiatives.
Key Competencies Strategic Thinking & Planning
Ability to develop annual channel marketing strategies aligned to product and revenue goals.
Strong segmentation and persona-building skills to tailor partner approaches.
Partner & Vendor Relationship Management
Excellent relationship-building skills across vendors, resellers, carriers, and distributors.
Ability to collaborate on incentives, sponsorships, and joint-co-marketing campaigns.
Skilled at maintaining vendor compliance and documentation requirements.
Campaign Execution & Project Management
Ability to manage integrated campaigns across digital, event, and email channels to support partner-driven pipeline growth.
Strong cross-functional collaboration, alongside the Events Marketing Manager, Digital Marketing Manager, and Analytics.
Highly organized with the ability to manage multiple concurrent partner programs.
Analytical Skills & Optimization
Data-driven mindset with the ability to track and optimize partner engagement, conversions, and revenue results.
Ability to interpret insights and recommend actions to improve partner adoption and performance.
Communication & Content Development
Strong written and verbal communication skills for creating partner-focused collateral and messaging.
Ability to distill complex product/solution information into partner-ready marketing materials.
Influence & Collaboration
Influence without authority across partner networks and internal stakeholders.
Strong negotiation skills for co-marketing investment planning and resource alignment.
Adaptability & Initiative
Comfortable operating in a fast-paced, cross-functional environment with shifting partner needs.
Proactive problem-solver who can identify optimization opportunities and drive improvements.
Key Performance Indicators (KPIs)
Partner Engagement Score: % of active vs. inactive partners.
Channel-Driven Revenue: % revenue contribution through partner programs.
Partner Campaign ROI: Performance of co-marketing investments.
Lead-to-Partner Conversion Rate: % of leads successfully adopted by partners.
Partner Satisfaction Score: Survey-based experience rating.
Additional
Includes up to 15% event-related travel, which may include nights and weekends.
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