Marketing Manager - Lifecycle, Loyalty, & Subscriptions
Bartesian, Chicago, Illinois, United States, 60290
About Bartesian
Bartesian is transforming the way people enjoy premium cocktails at home. With the touch of a button, we deliver bar-quality drinks without the complexity of mixers or recipes. As we continue to scale our ecosystem across hardware, consumables, subscriptions, and digital experiences, we’re focused on building deeper, more valuable relationships with our customers.
We’re looking for a
Marketing Manager
to own lifecycle, loyalty, and subscription growth. Someone who is passionate about recurring revenue, customer experience, and turning customers into long-term brand advocates.
The Role The
Marketing Manager - Lifecycle, Loyalty, & Subscriptions
is a hands-on, execution-focused role with clear ownership over Bartesian’s recurring revenue engine. This person will work closely with senior marketing leadership, receiving strategic guidance and support while owning the day-to-day planning, execution, and optimization of lifecycle, loyalty, and subscription initiatives.
This is an ideal role for someone who wants to deepen their craft in lifecycle marketing today, while growing into a more senior, strategic leader over time. You’ll have meaningful autonomy, real business impact, and a clear path to expand scope as the business scales.
Key Responsibilities Lifecycle Marketing & Owned Channels
Own Bartesian’s lifecycle marketing strategy across email, SMS, and in-app messaging for both prospects and customers.
Set and manage channel cadence, segmentation, and messaging frameworks across the full customer journey.
Develop clear creative briefs for the creative team that define objectives, audiences, messaging hierarchy, offers, and success metrics.
Continuously test and optimize subject lines, content, offers, timing, and personalization to drive engagement and revenue.
Advocate for customer-centric experiences during Bartesian’s mobile app overhaul that make managing subscriptions, engaging in loyalty, and delivering lifecycle touch points a seamless experience.
Subscription Growth & Management
Own subscription performance, including subscriber acquisition, retention, churn reduction, and average subscriber LTV.
Develop strategies to increase subscription adoption (e.g., first-order conversion, post-purchase upsell, replenishment flows.)
Partner with ecommerce, CX, and product teams to ensure subscription management is frictionless and customer-centric.
Loyalty & Rewards Program
Lead the evolution of Bartesian’s rewards program, identifying ways to increase engagement, redemption, and repeat purchases.
Propose and test incentives that encourage behaviors such as repeat orders, subscriptions, referrals, app engagement, and community participation.
Ensure loyalty messaging is clearly integrated across email, SMS, paid, social, and in-app touchpoints.
Performance Marketing Collaboration
Work closely with the Senior Performance Marketing Manager to develop paid media strategies and creative that speak to existing customers, not just new acquisition.
Provide lifecycle insights (segments, behaviors, value tiers) to inform retention-focused paid campaigns across digital and offline channels.
Ensure messaging alignment between paid, owned, and earned channels.
Social & Community Support
Partner with the social and influencer teams to help shape messaging that supports our customer community, loyalty moments, and ongoing engagement.
Identify opportunities where lifecycle insights can inform organic content, creator partnerships, and community storytelling.
Data, Insights, & Reporting
Own lifecycle and loyalty KPIs including repeat purchase rate, retention, churn, subscription penetration, LTV, and program engagement.
Analyze customer behavior and trends to identify opportunities for incremental revenue and improved customer experience.
Regularly report on performance, insights, and test learnings to marketing and leadership teams.
Qualifications
3-5+ years of experience in lifecycle, retention, loyalty, or CRM marketing, ideally within a DTC or subscription-based brand.
Proven experience executing lifecycle programs across email and SMS, with comfort owning day-to-day campaign set-up, QA, and optimization.
Experience supporting or managing subscription and/or loyalty programs (Skio, Rivo, or similar platforms strongly preferred).
Strong analytical mindset with the ability to read performance data, identify trends, and propose actionable tests.
Experience collaborating cross-functionally with performance marketing, creative, social, product, and CX teams.
Clear, concise communicator who can write strong customer-facing copy and develop thoughtful creative briefs.
Organized, proactive, and comfortable managing multiple workstreams in a fast-paced environment.
Growth-oriented mindset with interest in expanding into a more senior lifecycle or CRM leadership role over time.
Why Join Bartesian?
Own meaningful, revenue-driving work across subscriptions, loyalty, and retention.
Learn directly from senior marketing leadership while having autonomy to execute and test.
Play a key role in shaping Bartesian’s customer experience as we scale subscriptions and launch new experiences.
Join a fast-growing, category-defining brand with room for personal and professional growth.
Work in-person with a collaborative team in our Chicago office.
#J-18808-Ljbffr
We’re looking for a
Marketing Manager
to own lifecycle, loyalty, and subscription growth. Someone who is passionate about recurring revenue, customer experience, and turning customers into long-term brand advocates.
The Role The
Marketing Manager - Lifecycle, Loyalty, & Subscriptions
is a hands-on, execution-focused role with clear ownership over Bartesian’s recurring revenue engine. This person will work closely with senior marketing leadership, receiving strategic guidance and support while owning the day-to-day planning, execution, and optimization of lifecycle, loyalty, and subscription initiatives.
This is an ideal role for someone who wants to deepen their craft in lifecycle marketing today, while growing into a more senior, strategic leader over time. You’ll have meaningful autonomy, real business impact, and a clear path to expand scope as the business scales.
Key Responsibilities Lifecycle Marketing & Owned Channels
Own Bartesian’s lifecycle marketing strategy across email, SMS, and in-app messaging for both prospects and customers.
Set and manage channel cadence, segmentation, and messaging frameworks across the full customer journey.
Develop clear creative briefs for the creative team that define objectives, audiences, messaging hierarchy, offers, and success metrics.
Continuously test and optimize subject lines, content, offers, timing, and personalization to drive engagement and revenue.
Advocate for customer-centric experiences during Bartesian’s mobile app overhaul that make managing subscriptions, engaging in loyalty, and delivering lifecycle touch points a seamless experience.
Subscription Growth & Management
Own subscription performance, including subscriber acquisition, retention, churn reduction, and average subscriber LTV.
Develop strategies to increase subscription adoption (e.g., first-order conversion, post-purchase upsell, replenishment flows.)
Partner with ecommerce, CX, and product teams to ensure subscription management is frictionless and customer-centric.
Loyalty & Rewards Program
Lead the evolution of Bartesian’s rewards program, identifying ways to increase engagement, redemption, and repeat purchases.
Propose and test incentives that encourage behaviors such as repeat orders, subscriptions, referrals, app engagement, and community participation.
Ensure loyalty messaging is clearly integrated across email, SMS, paid, social, and in-app touchpoints.
Performance Marketing Collaboration
Work closely with the Senior Performance Marketing Manager to develop paid media strategies and creative that speak to existing customers, not just new acquisition.
Provide lifecycle insights (segments, behaviors, value tiers) to inform retention-focused paid campaigns across digital and offline channels.
Ensure messaging alignment between paid, owned, and earned channels.
Social & Community Support
Partner with the social and influencer teams to help shape messaging that supports our customer community, loyalty moments, and ongoing engagement.
Identify opportunities where lifecycle insights can inform organic content, creator partnerships, and community storytelling.
Data, Insights, & Reporting
Own lifecycle and loyalty KPIs including repeat purchase rate, retention, churn, subscription penetration, LTV, and program engagement.
Analyze customer behavior and trends to identify opportunities for incremental revenue and improved customer experience.
Regularly report on performance, insights, and test learnings to marketing and leadership teams.
Qualifications
3-5+ years of experience in lifecycle, retention, loyalty, or CRM marketing, ideally within a DTC or subscription-based brand.
Proven experience executing lifecycle programs across email and SMS, with comfort owning day-to-day campaign set-up, QA, and optimization.
Experience supporting or managing subscription and/or loyalty programs (Skio, Rivo, or similar platforms strongly preferred).
Strong analytical mindset with the ability to read performance data, identify trends, and propose actionable tests.
Experience collaborating cross-functionally with performance marketing, creative, social, product, and CX teams.
Clear, concise communicator who can write strong customer-facing copy and develop thoughtful creative briefs.
Organized, proactive, and comfortable managing multiple workstreams in a fast-paced environment.
Growth-oriented mindset with interest in expanding into a more senior lifecycle or CRM leadership role over time.
Why Join Bartesian?
Own meaningful, revenue-driving work across subscriptions, loyalty, and retention.
Learn directly from senior marketing leadership while having autonomy to execute and test.
Play a key role in shaping Bartesian’s customer experience as we scale subscriptions and launch new experiences.
Join a fast-growing, category-defining brand with room for personal and professional growth.
Work in-person with a collaborative team in our Chicago office.
#J-18808-Ljbffr