Franchise Marketing Manager New D400 Marketing400
Crawford Services, Inc., Richardson, Texas, United States, 75080
Position Summary
The Franchise Marketing Manager plays a pivotal role in driving franchise network growth and enabling the success of individual Service Experts franchise partners. This position focuses on two core areas: Franchise Development Marketing and Franchise Support Marketing. This role requires a blend of strategic thinking, brand stewardship, cross-functional collaboration, and hands-on execution to deliver measurable results across digital and traditional channels. The Franchise Marketing Manager will work within the Service Experts Corporate Marketing Team and closely with the franchising organization and external agencies. Key Responsibilities
Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies. Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience. Create and optimize franchise development content (e.g., landing pages, email campaigns, videos, and sales enablement materials) that clearly communicate the value proposition of franchise ownership. Monitor and report performance across the funnel (lead quantity and quality, conversion rates, CPL, and related KPIs) and improve results through testing and data-driven optimization. Develop and manage employee-oriented campaigns to raise awareness and enthusiasm, educate on franchising, and support the promotion of the franchise program. Design and implement marketing programs that help franchisees grow revenues. Provide franchise owners with marketing toolkits, templates, and best practices for digital and offline campaigns (e.g., seasonal promotions, local sponsorships). Train and support franchisees on marketing platforms and best practices, including social media strategies and reputation management. Monitor, analyze, and report local marketing performance, and recommend improvements to the franchise leadership team and franchise owners. Required Qualifications
Bachelor’s degree in marketing, or a related field 5+ years of experience in marketing Strong consideration for Franchise marketing vertical and/or communications Strong foundation in traditional advertising and lead generation Track record in performance marketing, including funnel development and conversion optimization Experience in presenting to owner-operators and/or key decision makers; influencing without authority Required Skills
Lead Generation & Funnel Management : Skilled in creating and managing marketing funnels, including landing page optimization, lead nurturing workflows, and conversion rate improvement Content Marketing & Copywriting : Strong ability to craft persuasive messaging for ads, emails, and web content that resonates with both franchise prospects and local Service Experts customers Data Analysis & Performance Measurement : Proficient in interpreting campaign metrics, identifying trends, and making data-driven decisions to improve ROI Brand Management : Ensuring consistency in tone, visuals, and messaging across all marketing channels and franchise communications Strategic Thinking: Ability to develop marketing strategies aligned with business goals Project Management: Strong organizational skills to manage multiple campaigns and deadlines Communication: Clear and persuasive written and verbal communication Analytical Mindset: Ability to interpret data and make data-driven decisions Relationship Building: Strong interpersonal skills to support franchisees and collaborate internally Problem-Solving: Creative approach to overcoming marketing challenges Results-driven mindset: With a focus on growth and ROI Ability to work in a fast-paced environment What We Offer
Competitive pay with incentive opportunities Paid time off and company holiday pay Medical, dental, and vision insurance 401(k) retirement savings plan with company matching contributions Life and disability insurance options World-class training opportunities through our Experts University Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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The Franchise Marketing Manager plays a pivotal role in driving franchise network growth and enabling the success of individual Service Experts franchise partners. This position focuses on two core areas: Franchise Development Marketing and Franchise Support Marketing. This role requires a blend of strategic thinking, brand stewardship, cross-functional collaboration, and hands-on execution to deliver measurable results across digital and traditional channels. The Franchise Marketing Manager will work within the Service Experts Corporate Marketing Team and closely with the franchising organization and external agencies. Key Responsibilities
Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies. Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience. Create and optimize franchise development content (e.g., landing pages, email campaigns, videos, and sales enablement materials) that clearly communicate the value proposition of franchise ownership. Monitor and report performance across the funnel (lead quantity and quality, conversion rates, CPL, and related KPIs) and improve results through testing and data-driven optimization. Develop and manage employee-oriented campaigns to raise awareness and enthusiasm, educate on franchising, and support the promotion of the franchise program. Design and implement marketing programs that help franchisees grow revenues. Provide franchise owners with marketing toolkits, templates, and best practices for digital and offline campaigns (e.g., seasonal promotions, local sponsorships). Train and support franchisees on marketing platforms and best practices, including social media strategies and reputation management. Monitor, analyze, and report local marketing performance, and recommend improvements to the franchise leadership team and franchise owners. Required Qualifications
Bachelor’s degree in marketing, or a related field 5+ years of experience in marketing Strong consideration for Franchise marketing vertical and/or communications Strong foundation in traditional advertising and lead generation Track record in performance marketing, including funnel development and conversion optimization Experience in presenting to owner-operators and/or key decision makers; influencing without authority Required Skills
Lead Generation & Funnel Management : Skilled in creating and managing marketing funnels, including landing page optimization, lead nurturing workflows, and conversion rate improvement Content Marketing & Copywriting : Strong ability to craft persuasive messaging for ads, emails, and web content that resonates with both franchise prospects and local Service Experts customers Data Analysis & Performance Measurement : Proficient in interpreting campaign metrics, identifying trends, and making data-driven decisions to improve ROI Brand Management : Ensuring consistency in tone, visuals, and messaging across all marketing channels and franchise communications Strategic Thinking: Ability to develop marketing strategies aligned with business goals Project Management: Strong organizational skills to manage multiple campaigns and deadlines Communication: Clear and persuasive written and verbal communication Analytical Mindset: Ability to interpret data and make data-driven decisions Relationship Building: Strong interpersonal skills to support franchisees and collaborate internally Problem-Solving: Creative approach to overcoming marketing challenges Results-driven mindset: With a focus on growth and ROI Ability to work in a fast-paced environment What We Offer
Competitive pay with incentive opportunities Paid time off and company holiday pay Medical, dental, and vision insurance 401(k) retirement savings plan with company matching contributions Life and disability insurance options World-class training opportunities through our Experts University Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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