Marketing Performance Analytics Associate
Morguard, Boynton Beach, Florida, United States, 33435
Job Description
Overview The Marketing Performance & Analytics Associate is responsible for planning, executing, and optimizing paid marketing efforts across Morguard’s portfolio, as well as analyzing performance data to guide strategic business decisions. This role focuses on measurable marketing execution—paid media, attribution, reporting, and insights—ensuring that marketing investments drive qualified traffic, leases, and ROI. The Marketing Performance & Analytics Associate partners closely with internal stakeholders and external agencies to translate data into actionable recommendations that support portfolio-wide goals, pricing decisions, and campaign strategies.
Qualifications
Bachelor’s Degree in Marketing, Data Analytics, Business, Communications, or related field preferred.
5+ years of experience in performance marketing, paid media execution, or marketing analytics.
Hands-on experience managing Meta Ads Manager, Google Ads, GA4, and ILS platforms (Apartments.com, Zillow, Rent.com, etc.).
Strong analytical skills with the ability to interpret data, build dashboards, and distill insights into recommendations.
Experience managing digital marketing budgets and optimizing campaigns for ROI.
Strong project management, communication, and organizational skills.
Duties And Responsibilities Paid Media, ILS & Campaign Execution
Plan, strategize, and manage paid digital campaigns across Meta, Google Ads, and all ILS platforms (Apartments.com, Zillow, Rent.com, etc.).
Optimize campaigns and ILS investments based on performance data, lead quality, cost per lead/lease, and property-specific needs.
Conduct regular audits of ILS listings to ensure accuracy, competitiveness, and adherence to brand standards.
Lead A/B testing, audience segmentation, creative optimization, and budget allocation across paid channels.
Align all paid efforts with property performance, occupancy needs, pricing strategy, and seasonality.
Analytics, Reporting & Insights
Build and maintain dashboards and reporting tools that monitor KPIs for Meta, Google, and all ILS channels.
Analyze data across platforms (GA4, CRM, ILS reporting, paid media dashboards) to identify patterns, diagnose issues, and provide actionable recommendations.
Track lead-to-tour and lead-to-lease performance to guide spend allocation and channel strategy.
Present insights to Marketing, Pricing, and Operations teams to support decisions related to budgets, ILS package selection, and campaign adjustments.
Evaluate channel ROI, demand generation, and traffic quality to optimize the marketing mix.
Marketing Strategy & Cross-Functional Collaboration
Leverage performance data to shape marketing strategy for new developments, rebrands, acquisitions, and repositionings.
Support portfolio-wide strategies by forecasting expected performance for paid and ILS channels based on historical benchmarks.
Partner with internal stakeholders to advise on budget allocations, recommended ILS tiers, and paid media needs based on demand.
Ensure marketing is fully integrated into major capital projects and planning timelines.
Vendor & Partner Management
Serve as the primary point of contact for paid media agencies, ILS account representatives, and digital vendors.
Oversee deliverables, reporting accuracy, and performance optimization from external partners.
Negotiate ILS packages, evaluate add-ons, and provide recommendations based on expected ROI.
Coordinate production schedules, approvals, and budgets for assigned initiatives.
Brand & Asset Management
Ensure consistent and accurate brand presentation across Meta ads, Google campaigns, and all ILS listings.
Collaborate with creative resources to develop high-quality ad assets, landing pages, and listing enhancements.
Other Responsibilities
Identify performance gaps or opportunities early and proactively implement solutions.
Stay informed of industry trends, platform updates, and emerging tools to improve performance.
Independently research, analyze, and present data-driven recommendations that support business objectives.
Perform any other job-related duties or projects as assigned.
Minimum Requirements
Skills, Knowledge, Experience and Education: see above
Core Competencies
Exceptional written and verbal communication skills, especially in presenting data and strategy.
Ability to manage multiple priorities and shifting timelines.
High attention to detail and accuracy.
Proactive problem-solving and critical thinking ability.
Preferred Qualifications
Experience in the multifamily industry, particularly with leasing, operations, or apartment marketing performance metrics.
Hands-on experience with Entrata (or similar property management/CRM platforms), including reporting, lead tracking, and marketing attribution tools.
Additional Requirements
Ability to travel onsite or to location of in-person events as needed. Able to travel up to 10% of the time as needed.
Additional Information
Why you should join Morguard
At Morguard, our employees are our greatest investment. We make people our priority and strive to create a culture of respect, health and safety, and equal opportunity to support employees to meet their goals.
Employer Provided Medical Insurance Options
Excellent culture that supports a work-life balance with time off for Summer Hours, Vacation, Personal, Sick Leave, and Paid Holidays
Education Reimbursement Program
Dollar for dollar matching 401k Savings Plan with immediate vesting
Opportunity to live onsite within portfolio with our Employee Discount
All job offers are subject to a pre-employment drug test and criminal/credit background check.
+Morguard is an equal opportunity employer
Morguard participates in the E-Verify program to confirm eligibility to work in the United States.
Compensation: $90,000-$90,000 per year
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Overview The Marketing Performance & Analytics Associate is responsible for planning, executing, and optimizing paid marketing efforts across Morguard’s portfolio, as well as analyzing performance data to guide strategic business decisions. This role focuses on measurable marketing execution—paid media, attribution, reporting, and insights—ensuring that marketing investments drive qualified traffic, leases, and ROI. The Marketing Performance & Analytics Associate partners closely with internal stakeholders and external agencies to translate data into actionable recommendations that support portfolio-wide goals, pricing decisions, and campaign strategies.
Qualifications
Bachelor’s Degree in Marketing, Data Analytics, Business, Communications, or related field preferred.
5+ years of experience in performance marketing, paid media execution, or marketing analytics.
Hands-on experience managing Meta Ads Manager, Google Ads, GA4, and ILS platforms (Apartments.com, Zillow, Rent.com, etc.).
Strong analytical skills with the ability to interpret data, build dashboards, and distill insights into recommendations.
Experience managing digital marketing budgets and optimizing campaigns for ROI.
Strong project management, communication, and organizational skills.
Duties And Responsibilities Paid Media, ILS & Campaign Execution
Plan, strategize, and manage paid digital campaigns across Meta, Google Ads, and all ILS platforms (Apartments.com, Zillow, Rent.com, etc.).
Optimize campaigns and ILS investments based on performance data, lead quality, cost per lead/lease, and property-specific needs.
Conduct regular audits of ILS listings to ensure accuracy, competitiveness, and adherence to brand standards.
Lead A/B testing, audience segmentation, creative optimization, and budget allocation across paid channels.
Align all paid efforts with property performance, occupancy needs, pricing strategy, and seasonality.
Analytics, Reporting & Insights
Build and maintain dashboards and reporting tools that monitor KPIs for Meta, Google, and all ILS channels.
Analyze data across platforms (GA4, CRM, ILS reporting, paid media dashboards) to identify patterns, diagnose issues, and provide actionable recommendations.
Track lead-to-tour and lead-to-lease performance to guide spend allocation and channel strategy.
Present insights to Marketing, Pricing, and Operations teams to support decisions related to budgets, ILS package selection, and campaign adjustments.
Evaluate channel ROI, demand generation, and traffic quality to optimize the marketing mix.
Marketing Strategy & Cross-Functional Collaboration
Leverage performance data to shape marketing strategy for new developments, rebrands, acquisitions, and repositionings.
Support portfolio-wide strategies by forecasting expected performance for paid and ILS channels based on historical benchmarks.
Partner with internal stakeholders to advise on budget allocations, recommended ILS tiers, and paid media needs based on demand.
Ensure marketing is fully integrated into major capital projects and planning timelines.
Vendor & Partner Management
Serve as the primary point of contact for paid media agencies, ILS account representatives, and digital vendors.
Oversee deliverables, reporting accuracy, and performance optimization from external partners.
Negotiate ILS packages, evaluate add-ons, and provide recommendations based on expected ROI.
Coordinate production schedules, approvals, and budgets for assigned initiatives.
Brand & Asset Management
Ensure consistent and accurate brand presentation across Meta ads, Google campaigns, and all ILS listings.
Collaborate with creative resources to develop high-quality ad assets, landing pages, and listing enhancements.
Other Responsibilities
Identify performance gaps or opportunities early and proactively implement solutions.
Stay informed of industry trends, platform updates, and emerging tools to improve performance.
Independently research, analyze, and present data-driven recommendations that support business objectives.
Perform any other job-related duties or projects as assigned.
Minimum Requirements
Skills, Knowledge, Experience and Education: see above
Core Competencies
Exceptional written and verbal communication skills, especially in presenting data and strategy.
Ability to manage multiple priorities and shifting timelines.
High attention to detail and accuracy.
Proactive problem-solving and critical thinking ability.
Preferred Qualifications
Experience in the multifamily industry, particularly with leasing, operations, or apartment marketing performance metrics.
Hands-on experience with Entrata (or similar property management/CRM platforms), including reporting, lead tracking, and marketing attribution tools.
Additional Requirements
Ability to travel onsite or to location of in-person events as needed. Able to travel up to 10% of the time as needed.
Additional Information
Why you should join Morguard
At Morguard, our employees are our greatest investment. We make people our priority and strive to create a culture of respect, health and safety, and equal opportunity to support employees to meet their goals.
Employer Provided Medical Insurance Options
Excellent culture that supports a work-life balance with time off for Summer Hours, Vacation, Personal, Sick Leave, and Paid Holidays
Education Reimbursement Program
Dollar for dollar matching 401k Savings Plan with immediate vesting
Opportunity to live onsite within portfolio with our Employee Discount
All job offers are subject to a pre-employment drug test and criminal/credit background check.
+Morguard is an equal opportunity employer
Morguard participates in the E-Verify program to confirm eligibility to work in the United States.
Compensation: $90,000-$90,000 per year
#J-18808-Ljbffr