Overview
Location: New York, NY
Type: Hybrid
Reports to: Senior Manager, Social, Influencer & Community Engagement
The Social Media & Influencer Marketing Coordinator plays a key role in supporting HealthyBaby’s social media presence, community engagement, and creator partnerships. This is a hands-on, execution-focused role for someone early in their career who brings experience in social media and influencer support and is excited to help continue to build a mission-driven brand with real impact.
Working closely with the Senior Manager, this role supports the day-to-day management of social channels, community engagement, light content creation, and the execution of HealthyBaby’s influencer program. From publishing content and engaging with parents online to supporting creator gifting and coordination, this role is essential to how HealthyBaby shows up, builds trust, and connects with its community.
This position is ideal for someone who values community, understands the importance of thoughtful brand storytelling, and enjoys being both creative and organized. The Social Media and Influencer Marketing Coordinator plays an important role in turning strategy into action and helping HealthyBaby’s mission come to life across digital platforms.
Why This Role Matters HealthyBaby is a mission-driven brand in a growth phase. How we engage with parents, caregivers, and creators directly impacts trust, awareness, and long-term loyalty. This role helps ensure our social presence feels human, responsive, and community-led while supporting creator relationships rooted in authenticity rather than transactions.
The Social Media & Influencer Marketing Coordinator is often the first point of interaction between HealthyBaby and its community. The way this role shows up, responds, and engages helps shape how the brand is experienced every day.
Key Responsibilities
Social Media & Community Management: Support the day-to-day management of HealthyBaby’s social media channels, including posting, creating a content calendar, and content publishing
Own community engagement across platforms by responding to comments and DMs in a timely, thoughtful, and brand-aligned way
Actively engage from the HealthyBaby accounts by liking and commenting on relevant parent, creator, and partner content across social feeds
Monitor community conversations and flag insights, questions, or opportunities for content, engagement, or partnerships
Help maintain a warm, supportive, and informative tone that reflects HealthyBaby’s values
Content & Creative Support
Assist with content scheduling, asset organization, and content library management
Support light content creation needs, including basic editing, formatting, and preparing social-ready assets
Capture simple, in-the-moment content such as stories, short-form videos, or behind-the-scenes moments when needed
Help track and organize user-generated content, testimonials, and creator assets for reposting and campaigns
Identify trends, sounds, and formats that align with HealthyBaby’s brand and values
Participate in occasional onsite content creation, events, or brand moments
Assist the Founder with content creation needs, including capturing, editing, and preparing social-ready content for posting
Influencer & Creator Program Support
Support execution of HealthyBaby’s influencer and creator program, including gifting, outreach coordination, and product shipping
Help identify and recommend creators aligned with HealthyBaby’s mission, community values, and storytelling approach
Track creator relationships, gifting, content usage rights, and campaign details
Assist in organizing creator content, feedback, and performance insights
Support surprise-and-delight moments and community-first creator initiatives
Collaboration & Support
Work closely with the Senior Manager to support social and influencer initiatives from planning through execution
Collaborate cross-functionally with internal teams and external partners as needed
Stay current on social media trends, platform updates, and creator culture, especially within parenting, wellness, and mission-driven brands
Qualifications & Skills
2 to 3 years of experience in social media and influencer marketing
Prior experience supporting influencer or creator programs, including gifting, outreach, or relationship coordination
Strong understanding of social media platforms and creator culture
Highly organized with strong attention to detail and follow-through
Comfortable engaging with audiences, creators, and partners in a warm, authentic way
Values community, inclusivity, and mission-driven work
Creative mindset with the ability to support light content creation
Comfortable working in a fast-paced, collaborative environment
Passion for health, wellness, and brands that aim to make a meaningful impact
This role requires the candidate to be based in New York and able to work in-office three days per week
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Type: Hybrid
Reports to: Senior Manager, Social, Influencer & Community Engagement
The Social Media & Influencer Marketing Coordinator plays a key role in supporting HealthyBaby’s social media presence, community engagement, and creator partnerships. This is a hands-on, execution-focused role for someone early in their career who brings experience in social media and influencer support and is excited to help continue to build a mission-driven brand with real impact.
Working closely with the Senior Manager, this role supports the day-to-day management of social channels, community engagement, light content creation, and the execution of HealthyBaby’s influencer program. From publishing content and engaging with parents online to supporting creator gifting and coordination, this role is essential to how HealthyBaby shows up, builds trust, and connects with its community.
This position is ideal for someone who values community, understands the importance of thoughtful brand storytelling, and enjoys being both creative and organized. The Social Media and Influencer Marketing Coordinator plays an important role in turning strategy into action and helping HealthyBaby’s mission come to life across digital platforms.
Why This Role Matters HealthyBaby is a mission-driven brand in a growth phase. How we engage with parents, caregivers, and creators directly impacts trust, awareness, and long-term loyalty. This role helps ensure our social presence feels human, responsive, and community-led while supporting creator relationships rooted in authenticity rather than transactions.
The Social Media & Influencer Marketing Coordinator is often the first point of interaction between HealthyBaby and its community. The way this role shows up, responds, and engages helps shape how the brand is experienced every day.
Key Responsibilities
Social Media & Community Management: Support the day-to-day management of HealthyBaby’s social media channels, including posting, creating a content calendar, and content publishing
Own community engagement across platforms by responding to comments and DMs in a timely, thoughtful, and brand-aligned way
Actively engage from the HealthyBaby accounts by liking and commenting on relevant parent, creator, and partner content across social feeds
Monitor community conversations and flag insights, questions, or opportunities for content, engagement, or partnerships
Help maintain a warm, supportive, and informative tone that reflects HealthyBaby’s values
Content & Creative Support
Assist with content scheduling, asset organization, and content library management
Support light content creation needs, including basic editing, formatting, and preparing social-ready assets
Capture simple, in-the-moment content such as stories, short-form videos, or behind-the-scenes moments when needed
Help track and organize user-generated content, testimonials, and creator assets for reposting and campaigns
Identify trends, sounds, and formats that align with HealthyBaby’s brand and values
Participate in occasional onsite content creation, events, or brand moments
Assist the Founder with content creation needs, including capturing, editing, and preparing social-ready content for posting
Influencer & Creator Program Support
Support execution of HealthyBaby’s influencer and creator program, including gifting, outreach coordination, and product shipping
Help identify and recommend creators aligned with HealthyBaby’s mission, community values, and storytelling approach
Track creator relationships, gifting, content usage rights, and campaign details
Assist in organizing creator content, feedback, and performance insights
Support surprise-and-delight moments and community-first creator initiatives
Collaboration & Support
Work closely with the Senior Manager to support social and influencer initiatives from planning through execution
Collaborate cross-functionally with internal teams and external partners as needed
Stay current on social media trends, platform updates, and creator culture, especially within parenting, wellness, and mission-driven brands
Qualifications & Skills
2 to 3 years of experience in social media and influencer marketing
Prior experience supporting influencer or creator programs, including gifting, outreach, or relationship coordination
Strong understanding of social media platforms and creator culture
Highly organized with strong attention to detail and follow-through
Comfortable engaging with audiences, creators, and partners in a warm, authentic way
Values community, inclusivity, and mission-driven work
Creative mindset with the ability to support light content creation
Comfortable working in a fast-paced, collaborative environment
Passion for health, wellness, and brands that aim to make a meaningful impact
This role requires the candidate to be based in New York and able to work in-office three days per week
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