Logo
job logo

Social Media Manager

RCN Management Corporation, Princeton, New Jersey, us, 08543

Save Job

Overview

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers — delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts, ensuring our team members are supported in both their professional and personal journeys. A Day in the Life of the Social Media Manager: The Social Media Manager is responsible for leading and executing comprehensive social media strategies to drive brand awareness, engagement, and growth across multiple platforms. This role involves overseeing the end-to-end process of marketing campaigns, content cycles, and editorial calendars. The Social Media Manager will leverage analytics, trends, and social media disciplines to ensure cohesive, impactful social media initiatives. Responsibilities

Partner with Sr. Manager to run national, regional and local campaigns; look for synergies across digital channels and holistic marketing programs. Support Social Media strategy and overall business plans with ideation, continual learning, and excellence in execution. Lead and execute day-to-day Social Media operations, overseeing the production and review process of all organic/boosted Social Media content and assets to ensure consistent and cohesive on-brand content across channels. Manage the B2C Facebook, Instagram, LinkedIn, YouTube, X handles and editorial calendars for short- and long-term planning and publishing. Analyze social media and campaign performance using data-driven insights, report on KPIs, and identify opportunities for optimization and growth. Project manage and direct the creation and editing of Social Media content, including short-form copy, optimized imagery, and social-first video. Themes may include brand/PR, entertainment and streaming, products and services, DEI and community. Develop and deploy engaging social media campaigns aligned to the overall strategy: UGC, contests/giveaways, community initiatives/events, DEI, relevant entertainment themes and more. Support Sr. Manager with national/brand influencer, UGC and brand ambassador programs. Grow the brands Social Media community by deploying modern trends tailored to each platform and audience. Actively follow industry trends and best practices to progress Social Media Marketing and overall business objectives. Other duties as assigned. What You Bring to the Table

3-5 years of experience in Digital Marketing for a national brand with explicit experience in Social Media management, Content Marketing, PR/Communications and video. 3-4 years of experience in hands-on Social Media content production (short-form writing, images, animations and/or video content) for a mid/large sized company. 2-3 years of proven Project Management experience. Prior experience using Social Media Management tools and Project Management software (e.g., Sprout Social, Sprinklr, Wrike, Asana, etc.). Experience in telecommunications/mobile/internet/technology industry is preferred. Able to work independently within a fast-paced, innovative environment with a strong ability to manage multiple streams of work across campaigns/channels. Exceptional communications and interpersonal skills. Familiarity with Adobe CC or equivalent content/video editing tools. Familiarity with SEO and cross-channel digital marketing fundamentals and content/video editing tools. Proficient in the Microsoft Office Suite (Word, PowerPoint, Outlook, Excel). Education

Bachelor’s degree in Digital Marketing, Digital Communications, Integrated Marketing, Business, or related field. Master’s Degree in Business (MBA) or related field is preferred. PMI Certification is preferred. Benefits

Comprehensive benefits package including 401k with employer match; medical, dental, vision, life and STD insurance; paid time off and holidays; floating holidays; paid sick leave; tuition reimbursement; employee discount program. Compensation

The base salary range in NY, DC, MA, IL, NJ, and TX for this position is $80,000 - $90,000 annually. Actual pay will vary based on factors including relevant skills, experience, and capabilities. This range is specific to certain locations and may not apply to other locations. Astound is an Equal Opportunity Employer and is dedicated to cultivating an inclusive workplace. Discrimination of any kind has no place here. We provide equal opportunities for all employees and applicants regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law.

#J-18808-Ljbffr