Overview
The Coordinator, Social Media supports the execution of the brand’s global social media operations. This role is responsible for assisting with content publishing, community engagement, calendar coordination, and performance reporting across key social platforms, including Instagram, TikTok, and APAC channels such as WeChat, Weibo, Redbook, and Douyin. The position works cross-functionally to support social initiatives and ensure consistent execution across platforms. Responsibilities include but are not to limited to: Support the day-to-day execution of the brand’s social media presence across multiple platforms Primary platforms:
Instagram (Feed & Stories), TikTok Secondary platforms:
X (Twitter), Facebook, YouTube, Pinterest APAC platforms:
Weibo, WeChat, Redbook (Xiaohongshu), Douyin Assist with organizing and maintaining weekly social media calendars and scheduling posts using Sprout Social Support community management by engaging with approved content in accordance with brand guidelines, platform best practices, and cultural sensitivities across markets Assist with management of the Alexander Wang Broadcast Channel, including scheduling and posting Compile weekly social media performance reports and assist with analytics tracking Reporting tools include Excel and PowerPoint Analytics platforms include Sprout Social and Lefty Support the execution of social strategies by tracking performance, identifying patterns, and sharing observations and insights Conduct ongoing research into social, cultural, and platform-specific trends, including emerging voices, communities, and conversations relevant to the brand Monitor global and regional cultural moments to support timely, relevant, and inclusive content execution Participate in regular check-ins to review calendars, performance updates, research findings, and upcoming content Collaborate cross-functionally with Retail/DTC, Wholesale, Buying & Planning, PR, Design, and E-commerce teams to support business objectives Assist in sourcing creative talent and external imagery (e.g., Getty, earned social), ensuring alignment with brand standards, diversity considerations, and social media guidelines Support the ongoing evolution of the brand’s social media operations, processes, and cultural relevance Support the security of social media platforms by adhering to company security protocols and escalating suspected issues, including unusual activity or potential account compromise. Qualifications
1–2 years of experience in social media, digital content, or marketing; fashion or luxury experience preferred Familiarity with Instagram and TikTok posting tools and basic content editing Working knowledge of Instagram, TikTok, Facebook, X (Twitter), YouTube, and Pinterest Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin preferred Experience using analytics and reporting tools such as Sprout Social and Lefty preferred Proficiency in Microsoft Office (Excel, PowerPoint, Word) Basic working knowledge of Adobe Creative Suite preferred Strong attention to detail and organizational skills General knowledge of social media best practices and platform trends Familiarity with the Alexander Wang brand and its positioning preferred We are an Equal Opportunity Employer M/D/F/V In compliance with the New York City salary transparency requirements, the potential salary for this position is from $65,000 to $67,000 which represents a range commensurate with experience, knowledge, and skills required.
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The Coordinator, Social Media supports the execution of the brand’s global social media operations. This role is responsible for assisting with content publishing, community engagement, calendar coordination, and performance reporting across key social platforms, including Instagram, TikTok, and APAC channels such as WeChat, Weibo, Redbook, and Douyin. The position works cross-functionally to support social initiatives and ensure consistent execution across platforms. Responsibilities include but are not to limited to: Support the day-to-day execution of the brand’s social media presence across multiple platforms Primary platforms:
Instagram (Feed & Stories), TikTok Secondary platforms:
X (Twitter), Facebook, YouTube, Pinterest APAC platforms:
Weibo, WeChat, Redbook (Xiaohongshu), Douyin Assist with organizing and maintaining weekly social media calendars and scheduling posts using Sprout Social Support community management by engaging with approved content in accordance with brand guidelines, platform best practices, and cultural sensitivities across markets Assist with management of the Alexander Wang Broadcast Channel, including scheduling and posting Compile weekly social media performance reports and assist with analytics tracking Reporting tools include Excel and PowerPoint Analytics platforms include Sprout Social and Lefty Support the execution of social strategies by tracking performance, identifying patterns, and sharing observations and insights Conduct ongoing research into social, cultural, and platform-specific trends, including emerging voices, communities, and conversations relevant to the brand Monitor global and regional cultural moments to support timely, relevant, and inclusive content execution Participate in regular check-ins to review calendars, performance updates, research findings, and upcoming content Collaborate cross-functionally with Retail/DTC, Wholesale, Buying & Planning, PR, Design, and E-commerce teams to support business objectives Assist in sourcing creative talent and external imagery (e.g., Getty, earned social), ensuring alignment with brand standards, diversity considerations, and social media guidelines Support the ongoing evolution of the brand’s social media operations, processes, and cultural relevance Support the security of social media platforms by adhering to company security protocols and escalating suspected issues, including unusual activity or potential account compromise. Qualifications
1–2 years of experience in social media, digital content, or marketing; fashion or luxury experience preferred Familiarity with Instagram and TikTok posting tools and basic content editing Working knowledge of Instagram, TikTok, Facebook, X (Twitter), YouTube, and Pinterest Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin preferred Experience using analytics and reporting tools such as Sprout Social and Lefty preferred Proficiency in Microsoft Office (Excel, PowerPoint, Word) Basic working knowledge of Adobe Creative Suite preferred Strong attention to detail and organizational skills General knowledge of social media best practices and platform trends Familiarity with the Alexander Wang brand and its positioning preferred We are an Equal Opportunity Employer M/D/F/V In compliance with the New York City salary transparency requirements, the potential salary for this position is from $65,000 to $67,000 which represents a range commensurate with experience, knowledge, and skills required.
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