Summary:
The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions.Our team is seeking a Scaled Marketing Manager who is committed to growth marketing, demand generation, customer engagement, creative strategy, acquisition, analytics, and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including international marketing, marketing science, audience strategy, data science, creative, analytics, and product teams to plan, build, and launch marketing campaigns anchoring to drive and sustain SMB engagements, and acquire new small business advertisers. Leveraging data, you will drive the analytical insight necessary to understand our customer's needs and maximize impact while figuring out how to get things done without relying on others to do the job. You are detail-oriented, enjoy building marketing campaigns, and can rapidly earn trust and credibility with stakeholders. Demonstrating leadership, strategic thinking, and executional rigor will be essential for success in this position. You will play a key part in driving Meta’s growth marketing efforts in APAC and collaborate closely with global teams to maximize impact.
Responsibilities
Drive go-to-market by planning, executing and scaling marketing campaigns to help connect Meta’s SMBs with advertising solutions and facilitate adoption of best practices
Develop region-specific strategies to address the unique challenges of SMBs in APAC
Coordinate end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
Leverage insights from marketing initiatives to inform campaign strategy, execution, and optimization
Work with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
Design and implement test plans to understand drivers of conversion and revenue
Collaborate with cross-functional teams to define requirements, scope, deliverables and goals
Own quarterly goals across relevant KPIs and drive expected QoQ growth
Coordinate and collaborate with distributed teams across multiple time zones and regional contexts, with a particular focus on APAC markets
Attend regular evening meeting cadences with stakeholders and teams in Asia
Minimum Qualifications
3+ years of experience in marketing or related field
BA/BS degree or equivalent work experience of additional 4+ years of experience in marketing or related field
Experience in at least one of these areas (email, user acquisition, Facebook Ads, paid search, display, content marketing, product marketing)
Experience with A/B testing and lift measurement
Experience influencing, and providing direction to cross-functional teams, including Data Science, Product, Marketing Analytics, Engineering, and Creative to execute and evaluate marketing campaigns
Preferred Qualifications
Understanding of the digital advertising landscape and specifically Meta’s advertising suite
Experience engaging with executives to present findings and strategies
Experience in SQL
Experience working on marketing initiatives targeting APAC markets or audiences
Proficiency in an additional APAC language is a plus
Public Compensation: $36.06/hour to $114,000/year + bonus + equity + benefits Industry:
Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
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Drive go-to-market by planning, executing and scaling marketing campaigns to help connect Meta’s SMBs with advertising solutions and facilitate adoption of best practices
Develop region-specific strategies to address the unique challenges of SMBs in APAC
Coordinate end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
Leverage insights from marketing initiatives to inform campaign strategy, execution, and optimization
Work with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
Design and implement test plans to understand drivers of conversion and revenue
Collaborate with cross-functional teams to define requirements, scope, deliverables and goals
Own quarterly goals across relevant KPIs and drive expected QoQ growth
Coordinate and collaborate with distributed teams across multiple time zones and regional contexts, with a particular focus on APAC markets
Attend regular evening meeting cadences with stakeholders and teams in Asia
Minimum Qualifications
3+ years of experience in marketing or related field
BA/BS degree or equivalent work experience of additional 4+ years of experience in marketing or related field
Experience in at least one of these areas (email, user acquisition, Facebook Ads, paid search, display, content marketing, product marketing)
Experience with A/B testing and lift measurement
Experience influencing, and providing direction to cross-functional teams, including Data Science, Product, Marketing Analytics, Engineering, and Creative to execute and evaluate marketing campaigns
Preferred Qualifications
Understanding of the digital advertising landscape and specifically Meta’s advertising suite
Experience engaging with executives to present findings and strategies
Experience in SQL
Experience working on marketing initiatives targeting APAC markets or audiences
Proficiency in an additional APAC language is a plus
Public Compensation: $36.06/hour to $114,000/year + bonus + equity + benefits Industry:
Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
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