Overview
We are BrandsMart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job – it is a career with purpose.
Lifecycle Marketing Manager Summary:
The Lifecycle Marketing Manager will own BrandsMart’s email and SMS lifecycle strategy, including campaign execution, automated customer journeys, and triggered communications across the full customer lifecycle. This role is responsible for building, executing, optimizing, and scaling high-impact email and SMS programs that drive revenue, retention, and customer engagement.
This role will partner closely with internal teams and external agencies to ensure creative, data, and technical execution align with lifecycle objectives and business goals.
Duties and Responsibilities
Own the end-to-end email and SMS lifecycle roadmap, including campaign calendars, triggered programs, and automated journeys
Analyze and report on lifecycle performance, including revenue contribution, engagement, conversion, and incremental lift
Develop and execute a structured testing roadmap (A/B and multivariate) across campaigns and automated journeys
Partner with multiple agencies to ensure creative, data, and link files are delivered and on track for deployment
Hands-on experience building and managing automated journeys within an ESP/CDP (e.g., Zeta, Salesforce, Braze, Iterable, Klaviyo)
Ability to translate data feeds, events, and customer attributes into scalable lifecycle automation
QA all emails/sms for creative, link and data accuracy
Develop and evolve advanced segmentation strategies based on customer behavior, lifecycle stage, and purchase history
Ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CCPA.
Conduct periodic audits to verify the integrity of email data and identify improvement areas.
Develop and maintain standard operating procedures (SOPs) for data hygiene and email list management.
Required Education, Experience, and Certifications
BS/BA degree in related field of study
Between 3-5 years of experience
Working knowledge of HTML/CSS for email QA and light troubleshooting (not design-focused)
Experience in an agency and/or corporate marketing environment preferred
Email and sms experience preferred
Experience with ZETA platform preferred
Required Skills and Competencies
Strong written, verbal, and communication skills a must
Worked closely with an email program tracking email schedules and success metrics
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
Ability to coordinate cross-functional team efforts
Resourceful and solution oriented
Operates effectively in a fast-paced, deadline-driven environment
Strong understanding of lifecycle marketing concepts, including triggers, states, and customer journey orchestration
Comfortable working with data, segmentation logic, and automation rules
The above statements are intended to describe the general nature and level of work performed by team members assigned to this classification. The statements are not intended to be an exhaustive list of all job duties performed by team members assigned to this classification.
BrandsMart Total Rewards Our team members are our greatest asset. As an expression of our appreciation, BrandsMart is proud to offer competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:
Employee assistance program
Employee purchase program with exclusive discounts
Physical and financial well-being programs
401(k) plan with contribution matching
Paid time off, including vacation days, sick days, and holidays
Life and disability insurance
Medical, dental and vision insurance
Pay on Demand
Benefits vary based on full- and part-time employment status.
About BrandsMart At BrandsMart, we sell a wide variety of consumer electronics, home appliances, furniture, and accessories throughout the Southeast United States. Our customers shop at BrandsMart for the same reason you should choose us for the next step in your career – our focus on being a premier retail leader and providing a customer experience that is second to none. If you are looking for a company with passion and a dedication to our customers and team members alike, join us today.
BrandsMart is committed to creating a diverse and inclusive work environment, celebrates our team members’ differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com.
BrandsMart is an Equal Opportunity Employer.
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Lifecycle Marketing Manager Summary:
The Lifecycle Marketing Manager will own BrandsMart’s email and SMS lifecycle strategy, including campaign execution, automated customer journeys, and triggered communications across the full customer lifecycle. This role is responsible for building, executing, optimizing, and scaling high-impact email and SMS programs that drive revenue, retention, and customer engagement.
This role will partner closely with internal teams and external agencies to ensure creative, data, and technical execution align with lifecycle objectives and business goals.
Duties and Responsibilities
Own the end-to-end email and SMS lifecycle roadmap, including campaign calendars, triggered programs, and automated journeys
Analyze and report on lifecycle performance, including revenue contribution, engagement, conversion, and incremental lift
Develop and execute a structured testing roadmap (A/B and multivariate) across campaigns and automated journeys
Partner with multiple agencies to ensure creative, data, and link files are delivered and on track for deployment
Hands-on experience building and managing automated journeys within an ESP/CDP (e.g., Zeta, Salesforce, Braze, Iterable, Klaviyo)
Ability to translate data feeds, events, and customer attributes into scalable lifecycle automation
QA all emails/sms for creative, link and data accuracy
Develop and evolve advanced segmentation strategies based on customer behavior, lifecycle stage, and purchase history
Ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CCPA.
Conduct periodic audits to verify the integrity of email data and identify improvement areas.
Develop and maintain standard operating procedures (SOPs) for data hygiene and email list management.
Required Education, Experience, and Certifications
BS/BA degree in related field of study
Between 3-5 years of experience
Working knowledge of HTML/CSS for email QA and light troubleshooting (not design-focused)
Experience in an agency and/or corporate marketing environment preferred
Email and sms experience preferred
Experience with ZETA platform preferred
Required Skills and Competencies
Strong written, verbal, and communication skills a must
Worked closely with an email program tracking email schedules and success metrics
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
Ability to coordinate cross-functional team efforts
Resourceful and solution oriented
Operates effectively in a fast-paced, deadline-driven environment
Strong understanding of lifecycle marketing concepts, including triggers, states, and customer journey orchestration
Comfortable working with data, segmentation logic, and automation rules
The above statements are intended to describe the general nature and level of work performed by team members assigned to this classification. The statements are not intended to be an exhaustive list of all job duties performed by team members assigned to this classification.
BrandsMart Total Rewards Our team members are our greatest asset. As an expression of our appreciation, BrandsMart is proud to offer competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:
Employee assistance program
Employee purchase program with exclusive discounts
Physical and financial well-being programs
401(k) plan with contribution matching
Paid time off, including vacation days, sick days, and holidays
Life and disability insurance
Medical, dental and vision insurance
Pay on Demand
Benefits vary based on full- and part-time employment status.
About BrandsMart At BrandsMart, we sell a wide variety of consumer electronics, home appliances, furniture, and accessories throughout the Southeast United States. Our customers shop at BrandsMart for the same reason you should choose us for the next step in your career – our focus on being a premier retail leader and providing a customer experience that is second to none. If you are looking for a company with passion and a dedication to our customers and team members alike, join us today.
BrandsMart is committed to creating a diverse and inclusive work environment, celebrates our team members’ differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com.
BrandsMart is an Equal Opportunity Employer.
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