Job Title
Job Title:
CRM Digital Content Specialist
Contract:
W2 – Candidates must be authorized to work in the U.S. on a W2 basis. We cannot accept candidates requiring sponsorship or those from C2C vendors.
Duration:
6 months with possible multi-year extension(s)
Pay:
Negotiable
Location:
ON-SITE, Grand Rapids, MI; Considering local candidates only
Responsibilities
As a Digital Content Specialist, you will support the strategy, development, deployment, and analysis of CRM campaigns.
Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
Submitting use cases and other supporting artifacts for review and approval.
Scheduling creative downloads and updating content briefs.
Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
Conducting in-depth QA of emails in each language, for all American markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
Providing insight and explanation to stakeholders on CRM platform capabilities.
Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary.
Sending final CRM creative to internal stakeholders for reference.
On-call support for end-of-month email communications to the field.
On-call support 24/7 to coordinate urgent communications per established protocols.
Backup for the email coordinator.
Required Qualifications
AA/AS, BA/BS in Marketing or equivalent certification in Communications or a related field.
Minimum 2 years’ experience in Communications or a related field.
Basic knowledge of CRM.
Ability to resolve routine problems.
Ability to perform tasks and support projects under close supervision.
Skills To Be Successful In The Role
You should be passionate about marketing and providing a first-class user experience to build brand loyalty.
Strong understanding of communication and email marketing principles, triggered campaigns, and A/B testing to drive business results and optimize performance.
Ability to collaborate with internal partners and external vendors to complete projects.
Communicate effectively with colleagues and internal and external clients.
Experience organizing, prioritizing, and managing competing demands and fluctuating workloads.
Flexible approach and ability to work in an open environment under pressure and meet tight deadlines.
Problem-solving and follow-through skills.
Strong organizational and prioritization skills, and ability to work independently and as a team member.
Professional-level interpersonal and administration skills.
This role is not eligible for sponsorship.
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CRM Digital Content Specialist
Contract:
W2 – Candidates must be authorized to work in the U.S. on a W2 basis. We cannot accept candidates requiring sponsorship or those from C2C vendors.
Duration:
6 months with possible multi-year extension(s)
Pay:
Negotiable
Location:
ON-SITE, Grand Rapids, MI; Considering local candidates only
Responsibilities
As a Digital Content Specialist, you will support the strategy, development, deployment, and analysis of CRM campaigns.
Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
Submitting use cases and other supporting artifacts for review and approval.
Scheduling creative downloads and updating content briefs.
Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
Conducting in-depth QA of emails in each language, for all American markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
Providing insight and explanation to stakeholders on CRM platform capabilities.
Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary.
Sending final CRM creative to internal stakeholders for reference.
On-call support for end-of-month email communications to the field.
On-call support 24/7 to coordinate urgent communications per established protocols.
Backup for the email coordinator.
Required Qualifications
AA/AS, BA/BS in Marketing or equivalent certification in Communications or a related field.
Minimum 2 years’ experience in Communications or a related field.
Basic knowledge of CRM.
Ability to resolve routine problems.
Ability to perform tasks and support projects under close supervision.
Skills To Be Successful In The Role
You should be passionate about marketing and providing a first-class user experience to build brand loyalty.
Strong understanding of communication and email marketing principles, triggered campaigns, and A/B testing to drive business results and optimize performance.
Ability to collaborate with internal partners and external vendors to complete projects.
Communicate effectively with colleagues and internal and external clients.
Experience organizing, prioritizing, and managing competing demands and fluctuating workloads.
Flexible approach and ability to work in an open environment under pressure and meet tight deadlines.
Problem-solving and follow-through skills.
Strong organizational and prioritization skills, and ability to work independently and as a team member.
Professional-level interpersonal and administration skills.
This role is not eligible for sponsorship.
#J-18808-Ljbffr