Group Manager, Web Experience (Marketing)
LegalZoom, Los Angeles, California, United States, 90079
Description
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Overview LegalZoom’s marketing team is seeking a Group Manager, Web Experience to lead our cross-functional web team. You’ll own the end-to-end experience of our marketing website—ensuring it’s easy to navigate, optimized for conversion, and feels distinctively on-brand at every touchpoint.
You’ll lead a multidisciplinary team of UX, content, and visual designers—bringing together brand, storytelling, and performance into a cohesive web experience. While this role manages the visual design function, we’re seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design.
We’re looking for a strategic player-coach who blends systems thinking with creative instinct—someone who knows that great web experiences are more than usable. They’re persuasive, performance-minded, and emotionally resonant.
This is a player-coach role: a hands-on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high-impact work.
Note: This is a people management role. Candidates must have experience directly managing in-house individual contributors.
Responsibilities
Lead the creative vision, strategy, and execution of our marketing website and landing pages
Manage, coach, and develop a team of visual designers, UX designers, and content designers
Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints
Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
Analyze user behavior and site performance to inform data-driven UX and content improvements
Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)
Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
Ensure the site is accessible, responsive, and brand-consistent
Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization
Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives
Qualifications
7-10+ years in UX, content design, or digital design—plus 3+ years in team leadership
A standout portfolio that showcases your expertise in delivering strategically-driven work across UX and web with clear details on your role and contributions. E-commerce products and online services are preferred.
Strong understanding of UX principles, content strategy, and responsive web best practices
Track record of improving conversion and usability through UX and content
Ability to translate brand voice and positioning into compelling web experiences
Excellent collaboration skills—you can speak design, content, marketing, and product fluently
Strong presentation skills, with the ability to articulate your design vision and philosophy, build alignment with designers, cross-functional partners, and gain support from senior leadership in both presentations and feedback sessions
Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners
Benefits
LegalZoom is a remote-first company and the national range for this role is ($128,300 - $205,200). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include: Fertility, Mental Health, One Medical, Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Overview LegalZoom’s marketing team is seeking a Group Manager, Web Experience to lead our cross-functional web team. You’ll own the end-to-end experience of our marketing website—ensuring it’s easy to navigate, optimized for conversion, and feels distinctively on-brand at every touchpoint.
You’ll lead a multidisciplinary team of UX, content, and visual designers—bringing together brand, storytelling, and performance into a cohesive web experience. While this role manages the visual design function, we’re seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design.
We’re looking for a strategic player-coach who blends systems thinking with creative instinct—someone who knows that great web experiences are more than usable. They’re persuasive, performance-minded, and emotionally resonant.
This is a player-coach role: a hands-on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high-impact work.
Note: This is a people management role. Candidates must have experience directly managing in-house individual contributors.
Responsibilities
Lead the creative vision, strategy, and execution of our marketing website and landing pages
Manage, coach, and develop a team of visual designers, UX designers, and content designers
Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints
Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
Analyze user behavior and site performance to inform data-driven UX and content improvements
Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)
Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
Ensure the site is accessible, responsive, and brand-consistent
Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization
Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives
Qualifications
7-10+ years in UX, content design, or digital design—plus 3+ years in team leadership
A standout portfolio that showcases your expertise in delivering strategically-driven work across UX and web with clear details on your role and contributions. E-commerce products and online services are preferred.
Strong understanding of UX principles, content strategy, and responsive web best practices
Track record of improving conversion and usability through UX and content
Ability to translate brand voice and positioning into compelling web experiences
Excellent collaboration skills—you can speak design, content, marketing, and product fluently
Strong presentation skills, with the ability to articulate your design vision and philosophy, build alignment with designers, cross-functional partners, and gain support from senior leadership in both presentations and feedback sessions
Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners
Benefits
LegalZoom is a remote-first company and the national range for this role is ($128,300 - $205,200). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include: Fertility, Mental Health, One Medical, Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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