Overview
Team:
D2C Growth.
Reports to:
CEO.
Compensation:
$180,000–$220,000 base + substantial equity (targeting 7-figure annual comp through upside).
Location:
San Francisco (Jackson Square) - onsite, high-collaboration role. About Aonic: We're building the modern, healthy PepsiCo: a next-generation functional nutrition company making vibrant wellness effortless for millions of Americans through scientifically advanced, delicious products like
Aonic Complete
(our patent-pending all-in-one supplement) and
Aonic Fuel
(clean, high-protein fuel with 32g protein and 5g fiber). We run a highly efficient, high-growth organization.
Our goals for 2026 are clear:
grow 20X, hit $40M ARR and profitability with a lean team of just 10 FTEs. We prioritize skill and AI over headcount — no bloated middle management, no slow corporate processes. We believe in extreme efficiency, AI-driven automation, and a small team of high-agency builders who move faster and smarter than anyone else in the market. This is a role for a hands-on operator who wants to own the P&L, leverage AI to 10x output, and scale a brand to 8-figures. The Role
As our
VP Growth Marketing , you are the engine room of Aonic’s growth. You are a data scientist, a creative strategist, and a technical architect rolled into one. You will sit directly in the driver’s seat of our revenue machine. Your mandate is clear: Drive Users and Sales via Paid Performance, maximize LTV via Email/SMS, and ruthlessly optimize our CAC. Your Responsibilities
Paid Acquisition Strategy:
End-to-end management of paid channels (Meta, Google, TikTok, Amazon, YouTube, Pinterest, Reddit, and emerging platforms). You know the algorithms inside-out and how to feed them winning data signals. Organic Growth:
Own brand and organic content end-to-end. Build and lead the content team to create a world-class engine generating millions of daily views, accelerating Aonic into one of the most trusted names in health and wellness. Influencer Marketing:
From sourcing thousands of creators to landing mega-influencers and celebrities you take over full ownership. Define research, strategy, and execution to make influencer one of our strongest growth pillars. Conversion Rate Optimization (CRO):
You own the Landing Page strategy. You understand that traffic is useless without conversion, and you will build, test, and iterate high-converting funnels. Retention & Lifecycle:
Oversee SMS and email marketing. Minimize churn and maximize LTV through smart segmentation and automation. Data & Attribution:
Own the Marketing Tracking Systems. You ensure we have pristine data attribution to make decisions based on contribution margin, not vanity metrics. AI & Automation Architecture:
Utilize low-code tools and AI to automate reporting, bid management, and creative iterations, removing manual grunt work from your day-to-day. The Core Toolkit & DNA
We are looking for a rare combination of traits. To succeed in this role, you must possess the following mix: AI-First + Low-Code Native:
Deep daily use of AI combined with hands-on building (e.g., Cursor, Make.com, n8n) to automate workflows and create internal tools. Trifecta of smarts:
Book-smart (top-tier academics), people-smart (reads customer psychology and applies it at scale), and street-smart (sharp commercial instincts, ROI-focused, spots asymmetric bets in noise). Taste:
Strong aesthetic sensibility and intuitive feel for premium branding that aligns with our vision. Drive:
Naturally ambitious, hungry, and hardworking. You own outcomes, not just tasks. Your Background
Honors degree from a top-tier university 5+ years in high-impact growth marketing
with proven massive scaling of accounts Track record
of taking ad accounts from hundreds to thousands+ monthly conversions Experience at a
high-growth e-commerce startup/scaleup
or top-tier performance marketing agency/consultancy Why Join Aonic?
Impact:
Help us grow 20X in 2026 and reach millions of people in America to empower them to live a healthier and happier life. Autonomy:
You will have control over your strategy, team, budget and KPIs. Elite Team:
Work alongside a small team of 10 high-performers and partner directly with the CEO. Modern Stack:
We provide the budget for the best tools, AI, and tech to maximize your efficiency. Compensation : The base pay range for this role is $180,000 – $220,000 per year.
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Team:
D2C Growth.
Reports to:
CEO.
Compensation:
$180,000–$220,000 base + substantial equity (targeting 7-figure annual comp through upside).
Location:
San Francisco (Jackson Square) - onsite, high-collaboration role. About Aonic: We're building the modern, healthy PepsiCo: a next-generation functional nutrition company making vibrant wellness effortless for millions of Americans through scientifically advanced, delicious products like
Aonic Complete
(our patent-pending all-in-one supplement) and
Aonic Fuel
(clean, high-protein fuel with 32g protein and 5g fiber). We run a highly efficient, high-growth organization.
Our goals for 2026 are clear:
grow 20X, hit $40M ARR and profitability with a lean team of just 10 FTEs. We prioritize skill and AI over headcount — no bloated middle management, no slow corporate processes. We believe in extreme efficiency, AI-driven automation, and a small team of high-agency builders who move faster and smarter than anyone else in the market. This is a role for a hands-on operator who wants to own the P&L, leverage AI to 10x output, and scale a brand to 8-figures. The Role
As our
VP Growth Marketing , you are the engine room of Aonic’s growth. You are a data scientist, a creative strategist, and a technical architect rolled into one. You will sit directly in the driver’s seat of our revenue machine. Your mandate is clear: Drive Users and Sales via Paid Performance, maximize LTV via Email/SMS, and ruthlessly optimize our CAC. Your Responsibilities
Paid Acquisition Strategy:
End-to-end management of paid channels (Meta, Google, TikTok, Amazon, YouTube, Pinterest, Reddit, and emerging platforms). You know the algorithms inside-out and how to feed them winning data signals. Organic Growth:
Own brand and organic content end-to-end. Build and lead the content team to create a world-class engine generating millions of daily views, accelerating Aonic into one of the most trusted names in health and wellness. Influencer Marketing:
From sourcing thousands of creators to landing mega-influencers and celebrities you take over full ownership. Define research, strategy, and execution to make influencer one of our strongest growth pillars. Conversion Rate Optimization (CRO):
You own the Landing Page strategy. You understand that traffic is useless without conversion, and you will build, test, and iterate high-converting funnels. Retention & Lifecycle:
Oversee SMS and email marketing. Minimize churn and maximize LTV through smart segmentation and automation. Data & Attribution:
Own the Marketing Tracking Systems. You ensure we have pristine data attribution to make decisions based on contribution margin, not vanity metrics. AI & Automation Architecture:
Utilize low-code tools and AI to automate reporting, bid management, and creative iterations, removing manual grunt work from your day-to-day. The Core Toolkit & DNA
We are looking for a rare combination of traits. To succeed in this role, you must possess the following mix: AI-First + Low-Code Native:
Deep daily use of AI combined with hands-on building (e.g., Cursor, Make.com, n8n) to automate workflows and create internal tools. Trifecta of smarts:
Book-smart (top-tier academics), people-smart (reads customer psychology and applies it at scale), and street-smart (sharp commercial instincts, ROI-focused, spots asymmetric bets in noise). Taste:
Strong aesthetic sensibility and intuitive feel for premium branding that aligns with our vision. Drive:
Naturally ambitious, hungry, and hardworking. You own outcomes, not just tasks. Your Background
Honors degree from a top-tier university 5+ years in high-impact growth marketing
with proven massive scaling of accounts Track record
of taking ad accounts from hundreds to thousands+ monthly conversions Experience at a
high-growth e-commerce startup/scaleup
or top-tier performance marketing agency/consultancy Why Join Aonic?
Impact:
Help us grow 20X in 2026 and reach millions of people in America to empower them to live a healthier and happier life. Autonomy:
You will have control over your strategy, team, budget and KPIs. Elite Team:
Work alongside a small team of 10 high-performers and partner directly with the CEO. Modern Stack:
We provide the budget for the best tools, AI, and tech to maximize your efficiency. Compensation : The base pay range for this role is $180,000 – $220,000 per year.
#J-18808-Ljbffr