Social Media Specialist - Petersburg
Live Casino & Hotel, Virginia State University, Virginia, us, 23806
Overview
To be an employee of Live! Casino Virginia, you must 21 years of age or over.
Why We Need Your Talents:
With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success.
The primary responsibility of this role is to drive social media best practices for a growing casino brand that does not follow the status quo and wants to stand out of the crowd. This position requires in-depth knowledge of social media best practices: building paid campaigns and budget management, tracking, optimizing, and reporting on performance, content ideation, and organic posting strategies from concept to execution and optimizations based on data analysis.
Responsibilities
Be on top of the latest digital marketing trends
Support property social media managers with customer care, paid campaigns, organic content, and performance reports
Ensure social media best practices and brand standards are followed
Ability to manage social media budgets and report on channel ROI
Work closely with the digital marketing manager on strategies, standards, and goals
Strong understanding of A/B testing best practices to implement, monitor, and analyze results for testing plans across three properties
Quarterly audit of social media content of competitors and properties and compile actionable insights
Provide monthly analytics reports for CMO and department heads
Train new social media team members on tools such as Hootsuite or Sprout Social and Track Maven
Collaborate with properties and agencies on monthly content calendars and campaigns (brand awareness, acquisition, etc.)
Generate content ideas and write copy tailored to drive social media KPI’s
Identify and establish KPI’s and benchmarks for the Company
Provide deployment/creative strategy for corporate lead initiatives, e.g. Live! Rewards, PlayLive! Online Casino
All other duties as assigned.
Skills to Help You Succeed
News Junkie and trends fan, is a plus
Excellent presentation and communication skills
Demonstrable social media platform prowess and content generation experience
Positive attitude, detailed, and customer oriented
Strong multitasker and a go getter work ethic
Previous gaming or hospitality experience is a plus
Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Facebook Blueprint Certification, is a plus
Experience with a Social Media platform such as Hootsuite or Sprout Social
Knowledge of Photoshop preferred
Must be able to travel
Qualifications Must-Haves:
Two (2) plus years’ experience implementing social media strategy, managing campaigns and driving ROI for a high-volume business or industry, preferably Casino Gaming.
A 4-year degree in a related field or equivalent work experience.
Ability to work extended hours across all shifts in a 24/7 work environment.
You will be exposed to an alcohol and smoking environment and must be able to work in such environment.
Must have the ability to secure and maintain licensure as required by the Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.
What We Offer Perks We Offer You
Generous Bonus Structure
Comprehensive Health Coverage
Retirement Savings with Company Match
Leadership Skills Development & Mentorship Programs
Tuition Reimbursement
Exclusive Discounts on Travel, Services, Goods and Entertainment
Life at Live! Life at Live!
Individuals that are chosen to be part of the Live! Management Team can expect:
To support and build a strong team, while valuing and celebrating our diversity
To be given the power and responsibility to prioritize service to our guests and community.
To be given the tools, resources, and opportunity to grow in their career.
To be part of an exciting experience unlike any other in the Industry.
To work hard and have fun.
Live! is a 24-hour, 7 days per week high energy casino environment which includes exposure to alcohol and smoking
#J-18808-Ljbffr
Why We Need Your Talents:
With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success.
The primary responsibility of this role is to drive social media best practices for a growing casino brand that does not follow the status quo and wants to stand out of the crowd. This position requires in-depth knowledge of social media best practices: building paid campaigns and budget management, tracking, optimizing, and reporting on performance, content ideation, and organic posting strategies from concept to execution and optimizations based on data analysis.
Responsibilities
Be on top of the latest digital marketing trends
Support property social media managers with customer care, paid campaigns, organic content, and performance reports
Ensure social media best practices and brand standards are followed
Ability to manage social media budgets and report on channel ROI
Work closely with the digital marketing manager on strategies, standards, and goals
Strong understanding of A/B testing best practices to implement, monitor, and analyze results for testing plans across three properties
Quarterly audit of social media content of competitors and properties and compile actionable insights
Provide monthly analytics reports for CMO and department heads
Train new social media team members on tools such as Hootsuite or Sprout Social and Track Maven
Collaborate with properties and agencies on monthly content calendars and campaigns (brand awareness, acquisition, etc.)
Generate content ideas and write copy tailored to drive social media KPI’s
Identify and establish KPI’s and benchmarks for the Company
Provide deployment/creative strategy for corporate lead initiatives, e.g. Live! Rewards, PlayLive! Online Casino
All other duties as assigned.
Skills to Help You Succeed
News Junkie and trends fan, is a plus
Excellent presentation and communication skills
Demonstrable social media platform prowess and content generation experience
Positive attitude, detailed, and customer oriented
Strong multitasker and a go getter work ethic
Previous gaming or hospitality experience is a plus
Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Facebook Blueprint Certification, is a plus
Experience with a Social Media platform such as Hootsuite or Sprout Social
Knowledge of Photoshop preferred
Must be able to travel
Qualifications Must-Haves:
Two (2) plus years’ experience implementing social media strategy, managing campaigns and driving ROI for a high-volume business or industry, preferably Casino Gaming.
A 4-year degree in a related field or equivalent work experience.
Ability to work extended hours across all shifts in a 24/7 work environment.
You will be exposed to an alcohol and smoking environment and must be able to work in such environment.
Must have the ability to secure and maintain licensure as required by the Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.
What We Offer Perks We Offer You
Generous Bonus Structure
Comprehensive Health Coverage
Retirement Savings with Company Match
Leadership Skills Development & Mentorship Programs
Tuition Reimbursement
Exclusive Discounts on Travel, Services, Goods and Entertainment
Life at Live! Life at Live!
Individuals that are chosen to be part of the Live! Management Team can expect:
To support and build a strong team, while valuing and celebrating our diversity
To be given the power and responsibility to prioritize service to our guests and community.
To be given the tools, resources, and opportunity to grow in their career.
To be part of an exciting experience unlike any other in the Industry.
To work hard and have fun.
Live! is a 24-hour, 7 days per week high energy casino environment which includes exposure to alcohol and smoking
#J-18808-Ljbffr