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Marketing Coordinator

Urban Air Adventure Parks, Glen Allen, Virginia, United States, 23060

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Position Summary The Marketing Coordinator supports local marketing efforts to drive brand awareness, foot traffic, event bookings, and revenue growth for Urban Air Adventure Park. This role is responsible for executing community outreach, promotions, social media support, and partnership marketing to increase field trips, group events, birthday parties, and repeat visits. The ideal candidate is energetic, organized, creative, and thrives in a fast-paced, guest-focused environment.

Key Responsibilities

Marketing & Promotions

Assist in planning and executing monthly marketing campaigns to grow admissions, memberships, and events bookings

Coordinate in-park promotions, seasonal events, and limited-time offers

Support the creation and coordinate distribution of flyers, posters, and local advertising materials

Track and report result of promotions and marketing initiatives

Community Outreach & Partnerships

Build relationships with schools, daycares, camps, youth sports teams, churches, and community groups

Help drive field trip, fundraiser, and group sales through outbound outreach and follow-ups

Sign up for community events, school nights, and networking opportunities to represent the Urban Air brand and coordinate attendance with park’s leadership team

Establish and Support partnership opportunities with local businesses and organizations

Social Media & Content Support

Ownership of social media scheduling, posting, and engagement (Instagram, Facebook, TikTok, etc.) while keeping brands standard within compliance

Create and organize content (photos/videos) showcasing park experiences, events, and guest celebrations

Support content creation for birthday parties, attractions, and special promotions

Monitor comments/messages with replies and escalate guest concerns to leadership as needed

Email & Digital Marketing

Help manage email campaigns and customer communication

Assist in updating website/event listings and ensuring promotions are accurate

Support online reputation efforts by encouraging reviews and responding to feedback as needed

Administrative & Operational Support

Maintain marketing calendars, outreach lists, and event schedules

Support group event coordination (school groups, corporate events, team parties, fundraisers)

Work closely with the operations team to ensure promotions are executed properly in the park

Complete other duties as assigned to support business growth

Self-Paced training to learn Urban Air Tools and Systems needed for marketing activities

Qualifications

High school diploma or equivalent required (Bachelor’s degree in Marketing, Communications, or related field preferred)

1+ years of marketing, social media, sales, events, or customer service experience preferred

Strong communication skills (phone, email, in-person)

Comfortable speaking to groups and building relationships in the community

Organized, detail-oriented, and able to manage multiple projects at once

Ability to work evenings and weekends as needed for events and peak business times

Basic computer skills required (Google Drive/Microsoft Office; Canva a plus)

Reliable transportation for local outreach and community events

Key Skills & Competencies

Creativity and strong attention to detail

Self-starter with a positive attitude and strong follow-through

Strong interpersonal skills and team mindset

Comfortable working in a high-energy, guest-facing environment

Ability to measure results and suggest improvements

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