Job Summary
The Campaign manager ensures digital campaigns are data-driven, optimized and effectively capitalize on a “One HP” GTM. This is an ideal role for someone looking to develop commercial expertise w/ focus on digital marketing execution, campaign orchestration, alliance & campaign strategies. Responsibilities
Develop and lead media briefs and channel plans in collaboration with commercial campaign strategists across SMB, Enterprise, Public Sector, and Channel. Manage cross-business unit (BU) campaign calendars to prevent overlap and maximize synergy. Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan. Monitor live campaign performance across paid, owned and partner channels. Package account intelligence feedback loop to ENT accounts not looking for leads. Define recommended campaign optimizations based on Growth Insights. Increase activation efficiency across search and digital media strategies, aligning keywords, targeting, and creative with campaign objectives. Translate insights from Growth team into rapid in-market optimizations (budget shifts, creative refreshes, etc.). Own campaign orchestration oversight — ensuring every campaign has accurate audience segments, tracking, and consistent activation across platforms (including 6Sense). Report weekly on campaign performance, pacing, and spend utilization. Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity. Success Measures
Campaign delivery accuracy, timeliness, and performance reporting. Optimization velocity (speed of implementing & measuring learnings & experiments). Alignment and consistency across BU campaigns and media buys. Education & Experience
Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field. Knowledge & Skills
Analytics Business Development Business Marketing Business To Business Customer Relationship Management Data Analysis Demand Generation Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Marketing Marketing Communications Marketing Management Marketing Strategies Product Marketing Project Management Salesforce Social Media Thought Leadership Cross-Org Skills
Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits
Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/] The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
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The Campaign manager ensures digital campaigns are data-driven, optimized and effectively capitalize on a “One HP” GTM. This is an ideal role for someone looking to develop commercial expertise w/ focus on digital marketing execution, campaign orchestration, alliance & campaign strategies. Responsibilities
Develop and lead media briefs and channel plans in collaboration with commercial campaign strategists across SMB, Enterprise, Public Sector, and Channel. Manage cross-business unit (BU) campaign calendars to prevent overlap and maximize synergy. Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan. Monitor live campaign performance across paid, owned and partner channels. Package account intelligence feedback loop to ENT accounts not looking for leads. Define recommended campaign optimizations based on Growth Insights. Increase activation efficiency across search and digital media strategies, aligning keywords, targeting, and creative with campaign objectives. Translate insights from Growth team into rapid in-market optimizations (budget shifts, creative refreshes, etc.). Own campaign orchestration oversight — ensuring every campaign has accurate audience segments, tracking, and consistent activation across platforms (including 6Sense). Report weekly on campaign performance, pacing, and spend utilization. Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity. Success Measures
Campaign delivery accuracy, timeliness, and performance reporting. Optimization velocity (speed of implementing & measuring learnings & experiments). Alignment and consistency across BU campaigns and media buys. Education & Experience
Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field. Knowledge & Skills
Analytics Business Development Business Marketing Business To Business Customer Relationship Management Data Analysis Demand Generation Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Marketing Marketing Communications Marketing Management Marketing Strategies Product Marketing Project Management Salesforce Social Media Thought Leadership Cross-Org Skills
Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits
Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/] The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
#J-18808-Ljbffr