Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights generated by Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence. To date, Crexi has facilitated over $1 trillion in transactions, 8.6 billion square feet leased, and supports a growing community of more than 2 million monthly active users.
Crexi’s mission is to catalyze the next generation of commercial real estate through three core pillars:Access, Innovation, and Connection. Crexi’s platform democratizes CRE by providing unprecedented access to market insights and opportunities, accelerates CRE dealmaking with purpose-built technology that enhances speed and transparency; and empowers CRE professionals with a centralized platform designed for real-time collaboration and success.
About the Role
The Lifecycle Marketing Manager owns the end-to-end lifecycle marketing - from acquisition throughretention by building audience specific campaigns that attract them to Crexi and makes themcustomers for life. This role works cross-functionally with Product, Sales, Operations, Analytics and ourinternal marketing agency of experts in their respective fields to design, launch, optimize, and scaleprograms that move users through the funnel and drive measurable business impact. What You\'ll Do
Defines, designs, and builds data-driven lifecycle programs spanning acquisition, onboarding,engagement, expansion, and retention. Develops lifecycle strategies and content frameworks across email, in-app, and push notificationchannels. Owns the full campaign lifecycle; from ideation and briefing to launch, QA, optimization, andperformance reporting. B uilds automated journeys including nurture flows, onboarding sequences, re-engagement,upsell/cross-sell, retention and win-back programs. Supports product launches and ongoing business initiatives with targeted lifecycle campaigns. Develops segmentation strategies and personalization logic based on behavioral, firmographic,and engagement data. Leads cross-functional campaign execution, partnering closely with Product, Sales, Operations,and various internal Marketing teams Develops clear campaign briefs, defines audience requirements and traits, and aligns messagingacross teams. Partners with Sales and Revenue teams to improve the marketing-to-sales handoff throughtargeted messaging and engagement insights. Works with Marketing Ops to implement workflows, automation, lead scoring, and reportinginfrastructure. Owns end-to-end campaign QA and performance monitoring. Defines success metrics, track results, and deliver clear performance reporting to stakeholders andleadership. Partners with the Data Analytics team and have a strong understanding of tools (Mixpanel, Sigma,Snowflake, Rockerbox) to dig deep into performance, identify trends, and surface actionableinsights. Runs ongoing A/B tests across subject lines, messaging, cadence, targeting, and channel mix. Makes thoughtful prioritization trade-offs to balance velocity with executional excellence. Performs other duties as assigned. Qualifications
More than 3 years of experience in Lifecycle Marketing, Email Marketing, or MarketingAutomation, ideally in B2B/B2C SaaS, marketplaces, or high-growth tech environments. Hands-on experience building and optimizing lifecycle programs across the funnel. Experience working within a CRM or marketing automation platform (HubSpot preferred butnot required). Who You Are
Exceptional communication skills and service-oriented with the ability to stay positive andprofessional in any situation and an ability to provide clear and concise insights to clients andteam. Strong and efficient teamwork and cross-department collaboration. Excellent organizational and prioritization skills and an ability to demonstrate and handlemultiple tasks accurately and efficiently with ability to handle confidential information. Exceptional attention to detail and operational rigor, especially around QA and execution. High Proficiency with Excel and PowerPoint. Able to solve complex problems quantitatively and develop clear, data-driven businessrecommendations. Strong verbal/written communication and data presentation skills, including an ability toeffectively communicate with both business and technical teams. Strong understanding of CRE customer behavior and segmentation. Strong analytical mindset with experience using data to inform strategy, prioritization, andoptimization. Proven ability to manage multiple campaigns and priorities simultaneously in a fast-pacedenvironment. Strong cross-functional communication and stakeholder management skills. Why Crexi?
Rapidly growing startup with a dynamic work environment Flexible team structure with the ability to progress in career Health, Dental, and Vision insurance Collaborative culture and numerous team activities The anticipated base salary range for candidates who will work in our Playa Vista, California location is $102,000 to $138,000. The final salary offered to a successful candidate will depend on several factors, which may include, but are not limited to, the type and length of experience applicable to the role and within the industry, education, geographic location, etc. Commercial Real Estate Exchange, Inc (“Crexi”) is a multi-state employer, and this salary range may not reflect positions that work in other states. Crexi is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Crexi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. This is a hybrid role based out of Playa Vista, CA. Would you be able to commute to the office 3 days per week?
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The Lifecycle Marketing Manager owns the end-to-end lifecycle marketing - from acquisition throughretention by building audience specific campaigns that attract them to Crexi and makes themcustomers for life. This role works cross-functionally with Product, Sales, Operations, Analytics and ourinternal marketing agency of experts in their respective fields to design, launch, optimize, and scaleprograms that move users through the funnel and drive measurable business impact. What You\'ll Do
Defines, designs, and builds data-driven lifecycle programs spanning acquisition, onboarding,engagement, expansion, and retention. Develops lifecycle strategies and content frameworks across email, in-app, and push notificationchannels. Owns the full campaign lifecycle; from ideation and briefing to launch, QA, optimization, andperformance reporting. B uilds automated journeys including nurture flows, onboarding sequences, re-engagement,upsell/cross-sell, retention and win-back programs. Supports product launches and ongoing business initiatives with targeted lifecycle campaigns. Develops segmentation strategies and personalization logic based on behavioral, firmographic,and engagement data. Leads cross-functional campaign execution, partnering closely with Product, Sales, Operations,and various internal Marketing teams Develops clear campaign briefs, defines audience requirements and traits, and aligns messagingacross teams. Partners with Sales and Revenue teams to improve the marketing-to-sales handoff throughtargeted messaging and engagement insights. Works with Marketing Ops to implement workflows, automation, lead scoring, and reportinginfrastructure. Owns end-to-end campaign QA and performance monitoring. Defines success metrics, track results, and deliver clear performance reporting to stakeholders andleadership. Partners with the Data Analytics team and have a strong understanding of tools (Mixpanel, Sigma,Snowflake, Rockerbox) to dig deep into performance, identify trends, and surface actionableinsights. Runs ongoing A/B tests across subject lines, messaging, cadence, targeting, and channel mix. Makes thoughtful prioritization trade-offs to balance velocity with executional excellence. Performs other duties as assigned. Qualifications
More than 3 years of experience in Lifecycle Marketing, Email Marketing, or MarketingAutomation, ideally in B2B/B2C SaaS, marketplaces, or high-growth tech environments. Hands-on experience building and optimizing lifecycle programs across the funnel. Experience working within a CRM or marketing automation platform (HubSpot preferred butnot required). Who You Are
Exceptional communication skills and service-oriented with the ability to stay positive andprofessional in any situation and an ability to provide clear and concise insights to clients andteam. Strong and efficient teamwork and cross-department collaboration. Excellent organizational and prioritization skills and an ability to demonstrate and handlemultiple tasks accurately and efficiently with ability to handle confidential information. Exceptional attention to detail and operational rigor, especially around QA and execution. High Proficiency with Excel and PowerPoint. Able to solve complex problems quantitatively and develop clear, data-driven businessrecommendations. Strong verbal/written communication and data presentation skills, including an ability toeffectively communicate with both business and technical teams. Strong understanding of CRE customer behavior and segmentation. Strong analytical mindset with experience using data to inform strategy, prioritization, andoptimization. Proven ability to manage multiple campaigns and priorities simultaneously in a fast-pacedenvironment. Strong cross-functional communication and stakeholder management skills. Why Crexi?
Rapidly growing startup with a dynamic work environment Flexible team structure with the ability to progress in career Health, Dental, and Vision insurance Collaborative culture and numerous team activities The anticipated base salary range for candidates who will work in our Playa Vista, California location is $102,000 to $138,000. The final salary offered to a successful candidate will depend on several factors, which may include, but are not limited to, the type and length of experience applicable to the role and within the industry, education, geographic location, etc. Commercial Real Estate Exchange, Inc (“Crexi”) is a multi-state employer, and this salary range may not reflect positions that work in other states. Crexi is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Crexi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. This is a hybrid role based out of Playa Vista, CA. Would you be able to commute to the office 3 days per week?
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