Join a fast-growing DTC brand to craft high-converting short-form video ads for Shopify products. This role focuses on producing engaging creatives for TikTok, Instagram Reels, and Facebook, with the primary goal of driving impulse purchases. You will leverage your expertise in video editing and performance marketing to deliver UGC-style ads that capture attention, communicate product benefits, and maximize conversions. The ideal candidate thrives in a fast-paced environment and understands the nuances of paid social campaigns.
Responsibilities
Produce multiple short-form video ads (15–30 seconds) tailored for TikTok, Instagram Reels, and Facebook
Develop compelling hooks and benefit-driven messaging to maximize scroll-stopping power
Edit and optimize UGC-style creatives for high retention and engagement
Collaborate on creative direction and iterate based on performance data
Ensure all deliverables meet platform specifications and brand guidelines
Qualifications
Proven experience creating and editing short-form video ads for e-commerce or DTC brands
Strong understanding of performance marketing principles and paid social best practices
Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)
Ability to craft attention-grabbing hooks and communicate product benefits clearly
Familiarity with TikTok, Instagram Reels, and Facebook ad formats and trends
Excellent time management and ability to deliver high-quality work under tight deadlines
Strong communication skills and openness to feedback
Availability for a single project with potential for future work
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Responsibilities
Produce multiple short-form video ads (15–30 seconds) tailored for TikTok, Instagram Reels, and Facebook
Develop compelling hooks and benefit-driven messaging to maximize scroll-stopping power
Edit and optimize UGC-style creatives for high retention and engagement
Collaborate on creative direction and iterate based on performance data
Ensure all deliverables meet platform specifications and brand guidelines
Qualifications
Proven experience creating and editing short-form video ads for e-commerce or DTC brands
Strong understanding of performance marketing principles and paid social best practices
Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)
Ability to craft attention-grabbing hooks and communicate product benefits clearly
Familiarity with TikTok, Instagram Reels, and Facebook ad formats and trends
Excellent time management and ability to deliver high-quality work under tight deadlines
Strong communication skills and openness to feedback
Availability for a single project with potential for future work
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
#J-18808-Ljbffr