Overview
The Paid Digital Analyst will lead the execution, and optimization of Boot Barn’s paid social media and digital programs to drive customer acquisition, retention, awareness, engagement, and revenue growth across digital channels and in stores. This role combines strategic marketing expertise with strong analytical and operational skills, partnering closely with Marketing, Data Science, and Product teams to deploy advanced targeting, personalization, and creative optimization techniques. The ideal candidate has deep platform knowledge, and thrives in a data-driven environment. Responsibilities
Lead the planning, execution, and optimization of paid social campaigns across platforms (e.g., Meta, TikTok, Google, and emerging channels). Develop and own the paid social media strategy, aligning with overall brand and performance marketing objectives. Partner with Data Science and Product teams to develop integrated audience segmentation, creative generation, bidding optimization, and campaign automation. Manage day-to-day campaign operations, including budgeting, pacing, flighting, targeting, ad trafficking, and troubleshooting. Analyze performance data to optimize campaigns for ROAS, CPA, CPM, CTR, and engagement, and present actionable insights to leadership. Collaborate with creative and merchandising teams to test and scale ad creative, leveraging AI-driven tools for dynamic content generation where appropriate. Build and maintain testing roadmaps, including A/B tests and multivariate experiments, to continuously improve performance. Partner with Data Science, Ecommerce and Marketing teams to ensure paid social strategies complement site and store engagement initiatives. Create and maintain relationships with Earned and Influencer Media teams to run paid social strategies alongside organic social strategies and content. Monitor competitive activity, platform updates, and emerging trends to keep Boot Barn at the forefront of paid social innovation. Manage agency or partner relationships as needed, ensuring alignment on goals, data sharing, and reporting standards. Demonstrates high level of quality work, attendance and appearance. Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management. Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices. Performs any other duties that may be assigned by management. Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field. 2-5+ years of experience in paid social marketing, ideally in retail or e-commerce. Expert knowledge of major social platforms (Meta, TikTok, etc.) and their campaign management tools. Proven experience driving measurable results through paid social strategies, with a strong understanding of performance marketing KPIs. Strong analytical skills with proficiency in GA4, BigQuery, Excel/Sheets and familiarity with BI tools. Deep understanding of customer analytics and attribution Excellent communication and cross-functional collaboration skills. Comfortable working in a fast-paced, performance-driven environment. Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally. Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information. Boot Barn Benefits & Additional Compensation Opportunities
Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands. Paid Time Off plan for year-round Boot Barn Partners.** Medical, Dental, Vision and Life Insurance.** 401(k) plan with generous company matching. Flexible schedules and work/life balance. Opportunities for growth at every level – we are opening 50+ new stores each year. PAY RANGE: $72,000.00 - $85,000.00/yr* compensation varies based on geography, skills, experience, and tenure Physical Demands
In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job. Standing, walking and squatting less than fifty percent of the work shift. Required to lift, move and carry up to 40 pounds. Ability to read, count and write to accurately complete all documentation and reports. Must be able to see, hear and speak in order to communicate with partners and customers. Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms. [ ] Sedentary: Limited activity, no lifting, limited walking [ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking [ ] Moderate: Mostly standing, walking, bending, frequent lifting [ ] Arduous: Heavy lifting, bending, crawling, climbing In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment. The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance. Noise levels are considered moderate. Boot Barn reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject. Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law. Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.
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The Paid Digital Analyst will lead the execution, and optimization of Boot Barn’s paid social media and digital programs to drive customer acquisition, retention, awareness, engagement, and revenue growth across digital channels and in stores. This role combines strategic marketing expertise with strong analytical and operational skills, partnering closely with Marketing, Data Science, and Product teams to deploy advanced targeting, personalization, and creative optimization techniques. The ideal candidate has deep platform knowledge, and thrives in a data-driven environment. Responsibilities
Lead the planning, execution, and optimization of paid social campaigns across platforms (e.g., Meta, TikTok, Google, and emerging channels). Develop and own the paid social media strategy, aligning with overall brand and performance marketing objectives. Partner with Data Science and Product teams to develop integrated audience segmentation, creative generation, bidding optimization, and campaign automation. Manage day-to-day campaign operations, including budgeting, pacing, flighting, targeting, ad trafficking, and troubleshooting. Analyze performance data to optimize campaigns for ROAS, CPA, CPM, CTR, and engagement, and present actionable insights to leadership. Collaborate with creative and merchandising teams to test and scale ad creative, leveraging AI-driven tools for dynamic content generation where appropriate. Build and maintain testing roadmaps, including A/B tests and multivariate experiments, to continuously improve performance. Partner with Data Science, Ecommerce and Marketing teams to ensure paid social strategies complement site and store engagement initiatives. Create and maintain relationships with Earned and Influencer Media teams to run paid social strategies alongside organic social strategies and content. Monitor competitive activity, platform updates, and emerging trends to keep Boot Barn at the forefront of paid social innovation. Manage agency or partner relationships as needed, ensuring alignment on goals, data sharing, and reporting standards. Demonstrates high level of quality work, attendance and appearance. Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management. Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices. Performs any other duties that may be assigned by management. Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field. 2-5+ years of experience in paid social marketing, ideally in retail or e-commerce. Expert knowledge of major social platforms (Meta, TikTok, etc.) and their campaign management tools. Proven experience driving measurable results through paid social strategies, with a strong understanding of performance marketing KPIs. Strong analytical skills with proficiency in GA4, BigQuery, Excel/Sheets and familiarity with BI tools. Deep understanding of customer analytics and attribution Excellent communication and cross-functional collaboration skills. Comfortable working in a fast-paced, performance-driven environment. Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally. Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information. Boot Barn Benefits & Additional Compensation Opportunities
Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands. Paid Time Off plan for year-round Boot Barn Partners.** Medical, Dental, Vision and Life Insurance.** 401(k) plan with generous company matching. Flexible schedules and work/life balance. Opportunities for growth at every level – we are opening 50+ new stores each year. PAY RANGE: $72,000.00 - $85,000.00/yr* compensation varies based on geography, skills, experience, and tenure Physical Demands
In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job. Standing, walking and squatting less than fifty percent of the work shift. Required to lift, move and carry up to 40 pounds. Ability to read, count and write to accurately complete all documentation and reports. Must be able to see, hear and speak in order to communicate with partners and customers. Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms. [ ] Sedentary: Limited activity, no lifting, limited walking [ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking [ ] Moderate: Mostly standing, walking, bending, frequent lifting [ ] Arduous: Heavy lifting, bending, crawling, climbing In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment. The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance. Noise levels are considered moderate. Boot Barn reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject. Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law. Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.
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