Role Summary
The Director, Product Strategy-Front End, OTTAVA will define the future direction of the OTTAVA platform by leading front-end customer insight generation, market and segment strategy, and long-range portfolio and roadmap planning. This role can be based in Santa Clara, CA or Cincinnati, OH and requires close collaboration with engineering, clinical, and other functions to translate insights into actionable product decisions.
Responsibilities
- Lead front-end market discovery to identify customer needs, clinical pain points, workflow challenges, and untapped opportunities across global markets.
- Lead competitive landscape analysis, emerging technologies, market dynamics, and future industry trends to shape long-term OTTAVA Product Strategy.
- Translate insights into strategic recommendations that guide product direction, capability prioritization, and future investment considerations.
- Lead identification and prioritization of new customer segments, geographies, and clinical applications that expand OTTAVA’s total addressable market.
- Partner with Global Strategic Insights team to conduct in-depth market opportunity assessments (TAM/SAM/SOM, adoption levers, barriers, decision journeys) to inform strategic investment decisions.
- Drive formation of scenario-based strategic pathways, outlining how OTTAVA should evolve based on market shifts, competition actions, and customer demand.
- Lead OTTAVA portfolio prioritization across the product by assessing customer value, market opportunity, technical feasibility, and strategic fit to guide decision making.
- Own the end-to-end product roadmap defining long-term direction and sequencing capabilities to maximize market impact and competitive differentiation.
- Partner with subsystem leaders (I&A, Vision, Capital, SW, and Digital) to ensure roadmap alignment across all components of the platform.
- Serve as a key strategic advisor to ensure insights and market intelligence drive roadmap and portfolio decisions.
- Conduct and support strategic assessments of external innovation opportunities.
- Partner with cross-functional team members to identify and cultivate potential partnerships to enhance the portfolio and contribute to mid- and long-term growth.
Qualifications
- 10+ years of experience in Product Management, Strategic Marketing or similar roles in medical devices, or healthcare technology.
- Proven experience leading front-end product strategy, including customer insights, market discovery, competitive analysis, and opportunity assessment.
- Demonstrated success driving portfolio prioritization, scenario planning, and long-term product roadmap development for multi-generation platforms.
- Strong track record influencing senior stakeholders and driving cross-functional alignment without direct authority.
- Experience partnering with engineering, clinical, and other functions to share early-stage product direction and strategic recommendations.
- Background in identifying and evaluating partnership and external innovation opportunities is highly desired.
- Proven track record navigating ambiguity and complexity to deliver strong business results.
- Demonstrated ability to manage complex projects and timelines in a fast-paced, dynamic environment is preferred.
Skills
- Brand Marketing
- Brand Positioning Strategy
- Business Alignment
- Business Storytelling
- Business Valuations
- Consulting
- Critical Thinking
- Cross-Functional Collaboration
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Digital Strategy
- Execution Focus
- Financial Analysis
- Go-to-Market Strategies
- Industry Analysis
- Market Research
- Negotiation
- Problem Solving
- Product Development Lifecycle
- Product Portfolio Management
- Product Strategies
- Program Management
- Strategic Thinking
Education
- BS/BA required; MBA or advanced degree preferred.
Additional Requirements
- Based in Santa Clara, CA or Cincinnati, OH; travel up to 25–50% (domestic and international). If based in Cincinnati, travel to the Bay Area may be more frequent.