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Principal Designer (Web & UX/UI)

Bellotalabs, Redwood City

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Overview

At Bellota Labs, we are a fast-paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting-edge platform from the World Poker Tour. We’re not building another casino app—we’re creating a skill-based, strategy-driven ecosystem where players can learn, train, and compete for real prizes.

We are now looking for a Senior Designer (UX/UI) to help define and deliver the end-to-end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market.

Key Responsibilities

  • Design the full web experience : Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces.
  • Craft seamless UX : Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play.
  • Create high-fidelity UI mockups : Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal.
  • Collaborate cross-functionally : Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions.
  • Define and uphold our design system : Help establish our visual identity across products—sleek, strategic, and skill-oriented.
  • Deliver production-ready assets : Ensure design handoffs are clean and ready for rapid development cycles.

Qualifications

  • Bachelor's in Computer Science or equivalent required
  • Masters in Computer Science or equivalent is preferred
  • 6+ years in UX/UI, web, or product design (with a strong emphasis on responsive web and mobile-first experiences)
  • A portfolio that showcases clean visual design, complex user flows, and thoughtful UX strategy
  • Proficiency in Figma and familiarity with Adobe CC
  • Strong UX instincts and a refined aesthetic that appeals to a skill-based gaming audience
  • Experience designing for platforms in gaming, training, or education is a strong plus
  • Bonus: You know poker—or are excited to learn

What Success Looks Like

  • A live MVP platform that’s sleek, intuitive, and conversion-optimized
  • A seamless onboarding flow that drives adoption and player retention
  • A polished brand and product identity that builds credibility and trust with serious players
  • Design systems and flows that scale as we grow into a category-defining product

$175,000 - $215,000 a year

If you’re passionate about building immersive, skill-first digital products and want to help shape the future of poker innovation, we’d love to hear from you.

Join us at Bellota Labs—where the game is just getting started.

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