Director Customer Data Platform Audience Implementation
Pfizer, S.A. de C.V, Collegeville, Pennsylvania, United States, 19426
Director Customer Data Platform Audience Implementation
United States - Pennsylvania - Collegeville United States - New York - New York City We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place. To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals. Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Pfizer created a Customer Relationship Management (CRM) and Audience Center of Excellence to enable and drive a
new standard
for health care provider, consumer, and patient engagement in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross-functional leaders to
redefine our engagement strategies
and provide exceptionally timely, differentiated, and relevant messages that drive deeper relationships and support across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes in the US. ROLE SUMMARY Pfizer is looking for a Customer Data Platform (or CDP) expert. Sitting within the US CRM Marketing team, you’ll help the US CRM strategists bring their email targeting approach to life within SalesForce Data Cloud (SFDC). This role will review the pipeline of CDP audience structuring/building requests, build the CDP audiences within SFDC, organize and manage data extensions, share CDP audiences internally for approval, and support a CDP data dictionary or glossary summarizing the data contained in the US CDP. You’d be the primary SFMC audience and data extension builder for the US CRM Marketing team. Through effective targeting and audience modeling, the role will help Pfizer send the right message to the right person at the right time. Email communications sent nationally (or regionally) by US HQ will be in scope, including 20+ priority brands, plus Pfizer brand and non-brand or above brand communications across consumer/patient and healthcare provider (HCP) content. ROLE RESPONSIBILITIES Influence and support US Consumer and US HCP CRM teams as a SFDC tech expert, to ensure that CRM strategists’ targeting choices are optimized to drive business outcomes while ensuring that there is clarity among all stakeholders on the audience requirements and success metrics Be the hands-on-keyboard person building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC) Partner closely with engineering and technical leads understanding, at a nuanced level, the data types that will be available within the US CDP Support Pfizer Operations with their efforts to validate and approve the SFDC audiences and data extensions. Act as main point of contact for audiences and data extensions Offer the US CRM team expertise, support and thought leadership across Salesforce Marketing Cloud’s audience-related solutions such as Audience Builder, Einstein for Marketing Cloud Engagement and Einstein Marketing Insights, becoming the team’s lead expert across those Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM targeting strategy and to measure CRM’s impact to our stakeholders Lead the transition of CRM Marketing audiences from business rules to probabilistic models that are created to drive an outcome, based on machine learning models that attempt to predict the business impact and efficiency of actions by Pfizer Marketing Engage with Pfizer data scientists and analytics project managers to incorporate their audience models and efforts into the CRM Marketing team’s audience strategies Utilize measurement and ML-driven solutions such as dynamic sending/suppression lists to manage unsubscribe rates Continuously refine and optimize CRM audience segments based on campaign performance and customer behavior metrics such as click-through rates and conversion rates BASIC QUALIFICATIONS CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
Bachelor's degree in related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
Experience working with relational databases, SQL, or data schema to understand and query potential data sources
Exceptional interpersonal skills and mastery of working in a matrix environment
Demonstrated business acumen, strong analytical skills and strategic mindset
Role model for the PFE Values (Courage, Excellence, Equity and Joy)
Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
Demonstrated analytical and conceptual problem-solving skills
Discretion and trustworthiness in dealing with confidential information
PREFERRED QUALIFICATIONS Salesforce Data Cloud Consultant and/or Architect certification
Salesforce Marketing Cloud experience
2+ years’ experience in the pharmaceutical industry
Intermediate knowledge of SQL
Experience building executive level work product and partnerships to ensure CRM strategy success
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. Work Location Assignment:Hybrid Other Job Details: Last day to apply: February 19, 2026 The annual base salary for this position ranges from $162,900.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. Marketing and Market Research Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world. Each word in our purpose has meaning and reflects the value we strive to bring to patients and society: “Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day. “Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better. “Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view. Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies. Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive. Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals. The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture. Courage:
Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive. Excellence:
We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes. Equity:
We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities. Joy:
We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun. Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business. Our Competitive Benefits Programs help our colleagues by: Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing . Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more. Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals. Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs. And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers , movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
#J-18808-Ljbffr
United States - Pennsylvania - Collegeville United States - New York - New York City We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place. To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals. Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Pfizer created a Customer Relationship Management (CRM) and Audience Center of Excellence to enable and drive a
new standard
for health care provider, consumer, and patient engagement in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross-functional leaders to
redefine our engagement strategies
and provide exceptionally timely, differentiated, and relevant messages that drive deeper relationships and support across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes in the US. ROLE SUMMARY Pfizer is looking for a Customer Data Platform (or CDP) expert. Sitting within the US CRM Marketing team, you’ll help the US CRM strategists bring their email targeting approach to life within SalesForce Data Cloud (SFDC). This role will review the pipeline of CDP audience structuring/building requests, build the CDP audiences within SFDC, organize and manage data extensions, share CDP audiences internally for approval, and support a CDP data dictionary or glossary summarizing the data contained in the US CDP. You’d be the primary SFMC audience and data extension builder for the US CRM Marketing team. Through effective targeting and audience modeling, the role will help Pfizer send the right message to the right person at the right time. Email communications sent nationally (or regionally) by US HQ will be in scope, including 20+ priority brands, plus Pfizer brand and non-brand or above brand communications across consumer/patient and healthcare provider (HCP) content. ROLE RESPONSIBILITIES Influence and support US Consumer and US HCP CRM teams as a SFDC tech expert, to ensure that CRM strategists’ targeting choices are optimized to drive business outcomes while ensuring that there is clarity among all stakeholders on the audience requirements and success metrics Be the hands-on-keyboard person building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC) Partner closely with engineering and technical leads understanding, at a nuanced level, the data types that will be available within the US CDP Support Pfizer Operations with their efforts to validate and approve the SFDC audiences and data extensions. Act as main point of contact for audiences and data extensions Offer the US CRM team expertise, support and thought leadership across Salesforce Marketing Cloud’s audience-related solutions such as Audience Builder, Einstein for Marketing Cloud Engagement and Einstein Marketing Insights, becoming the team’s lead expert across those Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM targeting strategy and to measure CRM’s impact to our stakeholders Lead the transition of CRM Marketing audiences from business rules to probabilistic models that are created to drive an outcome, based on machine learning models that attempt to predict the business impact and efficiency of actions by Pfizer Marketing Engage with Pfizer data scientists and analytics project managers to incorporate their audience models and efforts into the CRM Marketing team’s audience strategies Utilize measurement and ML-driven solutions such as dynamic sending/suppression lists to manage unsubscribe rates Continuously refine and optimize CRM audience segments based on campaign performance and customer behavior metrics such as click-through rates and conversion rates BASIC QUALIFICATIONS CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
Bachelor's degree in related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
Experience working with relational databases, SQL, or data schema to understand and query potential data sources
Exceptional interpersonal skills and mastery of working in a matrix environment
Demonstrated business acumen, strong analytical skills and strategic mindset
Role model for the PFE Values (Courage, Excellence, Equity and Joy)
Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
Demonstrated analytical and conceptual problem-solving skills
Discretion and trustworthiness in dealing with confidential information
PREFERRED QUALIFICATIONS Salesforce Data Cloud Consultant and/or Architect certification
Salesforce Marketing Cloud experience
2+ years’ experience in the pharmaceutical industry
Intermediate knowledge of SQL
Experience building executive level work product and partnerships to ensure CRM strategy success
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. Work Location Assignment:Hybrid Other Job Details: Last day to apply: February 19, 2026 The annual base salary for this position ranges from $162,900.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. Marketing and Market Research Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world. Each word in our purpose has meaning and reflects the value we strive to bring to patients and society: “Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day. “Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better. “Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view. Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies. Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive. Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals. The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture. Courage:
Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive. Excellence:
We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes. Equity:
We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities. Joy:
We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun. Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business. Our Competitive Benefits Programs help our colleagues by: Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing . Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more. Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals. Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs. And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers , movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
#J-18808-Ljbffr