Marketing Data Engineer (ACC & Zeta)
SysTechCorp Inc, Nashville, Tennessee, United States, 37247
Overview
This role ensures data accuracy, audience integrity, and measurement confidence during and after the migration from Adobe Campaign Classic to Zeta. You will work at the intersection of Marketing and IT, validating data flows, resolving audience discrepancies, and enabling scalable, trusted marketing activation. Responsibilities
Map and validate data schemas between ACC and Zeta Ensure audience parity during parallel campaign runs Investigate and resolve audience count discrepancies Maintain identity resolution and preference accuracy Support triggered journeys and personalization enablement Validate event tracking and downstream reporting Reconcile performance metrics across ESPs and analytics tools Support experimentation, test/control design, and measurement Required Skills & Experience
Experience in marketing data engineering or ESP data roles Understanding of event data and activation dependencies Strong documentation and communication skills Preferred Qualifications
Experience with experimentation and incrementality testing Familiarity with Movable Ink integrations
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This role ensures data accuracy, audience integrity, and measurement confidence during and after the migration from Adobe Campaign Classic to Zeta. You will work at the intersection of Marketing and IT, validating data flows, resolving audience discrepancies, and enabling scalable, trusted marketing activation. Responsibilities
Map and validate data schemas between ACC and Zeta Ensure audience parity during parallel campaign runs Investigate and resolve audience count discrepancies Maintain identity resolution and preference accuracy Support triggered journeys and personalization enablement Validate event tracking and downstream reporting Reconcile performance metrics across ESPs and analytics tools Support experimentation, test/control design, and measurement Required Skills & Experience
Experience in marketing data engineering or ESP data roles Understanding of event data and activation dependencies Strong documentation and communication skills Preferred Qualifications
Experience with experimentation and incrementality testing Familiarity with Movable Ink integrations
#J-18808-Ljbffr