Overview
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters, and we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. Job title
Junior Manager, Direct to Fan & Community Your team
As part of the Global Catalog Brand & Audience Services group, the Direct to Fan & Community Engagement team delivers impactful, data‑driven programs that strengthen fan relationships and unlock long‑term value for our artists. Role summary
The Junior Manager, Direct to Fan & Community will support deepening the fan relationship between an artist and their audience. You will collaborate with artists to bring their community strategy to life, lead on engaging and nurturing artist communities across online platforms, and foster strong relationships with our artists and their fans. Responsibilities
Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention. Develop and expand community‑driven marketing initiatives with a focus on first‑party data, including fan clubs, digital groups, and social‑first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok. Work with artists and their teams to create and execute community‑based strategies that turn discovery into lasting passion. Establish and track key performance indicators (KPIs) to monitor fan growth and long‑term value, using data‑driven reports to demonstrate success. Develop and track KPIs to measure campaign effectiveness and adjust strategies to maximise engagement and revenue. Build strong partnerships with platform partners, top‑tier digital creators, influencers, and community leaders. Stay on top of emerging technologies, behaviours, and trends in the social sphere, zeitgeist, and creator space, identifying new opportunities to connect artists with their fans. Drive adoption of new platforms, community models, and digital tools. Partner with other label teams to integrate community initiatives into wider marketing campaigns and align with artist brand strategies. Qualifications
3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry. Familiar with CRM, e-commerce, and the digital tools that power the modern music industry. Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies. Deep knowledge of the social ecosystem and major platforms (TikTok, Snapchat, Meta, YouTube, Pinterest, Discord). Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets on TikTok, Stories and Reels on Meta, Discord communities). Strong analytical skills with the ability to measure campaign performance and make data‑driven decisions. Excellent communication and relationship‑building skills. A strategic and creative mindset with a passion for music and fan culture. Nice to have
Strong copywriting skills in varying tonality Strong interest in pop culture, trends, and fan behaviour Enjoy problem‑solving, are curious, and take pride in delivering high‑quality work in a fast‑paced environment About us
Warner Music Group champions emerging artists and global superstars across a family of premier recording labels and a renowned publishing company. We are also home to ADA and WMX, and Warner Music Entertainment is one of our brands. Together, we are Warner Music Group: Independent Minds. Major Sound. How to apply
Love this job and want to apply? Click the “Apply” link at the top of the page, or apply directly with LinkedIn. Applying with LinkedIn will import your profile information but will still allow you to upload a resume and cover letter. Don’t be discouraged if you don’t hear from us right away. We’re reviewing resumes to find the best people for WMG. Thank you for your interest in working for WMG. We love it here, and think you will, too. This position requires a minimum of four days per week in the office. We value in‑office collaboration and believe it is essential for talent development and strong working relationships. Warner Music Group is an Equal Opportunity Employer. Links to relevant documents are available upon request.
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At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters, and we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. Job title
Junior Manager, Direct to Fan & Community Your team
As part of the Global Catalog Brand & Audience Services group, the Direct to Fan & Community Engagement team delivers impactful, data‑driven programs that strengthen fan relationships and unlock long‑term value for our artists. Role summary
The Junior Manager, Direct to Fan & Community will support deepening the fan relationship between an artist and their audience. You will collaborate with artists to bring their community strategy to life, lead on engaging and nurturing artist communities across online platforms, and foster strong relationships with our artists and their fans. Responsibilities
Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention. Develop and expand community‑driven marketing initiatives with a focus on first‑party data, including fan clubs, digital groups, and social‑first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok. Work with artists and their teams to create and execute community‑based strategies that turn discovery into lasting passion. Establish and track key performance indicators (KPIs) to monitor fan growth and long‑term value, using data‑driven reports to demonstrate success. Develop and track KPIs to measure campaign effectiveness and adjust strategies to maximise engagement and revenue. Build strong partnerships with platform partners, top‑tier digital creators, influencers, and community leaders. Stay on top of emerging technologies, behaviours, and trends in the social sphere, zeitgeist, and creator space, identifying new opportunities to connect artists with their fans. Drive adoption of new platforms, community models, and digital tools. Partner with other label teams to integrate community initiatives into wider marketing campaigns and align with artist brand strategies. Qualifications
3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry. Familiar with CRM, e-commerce, and the digital tools that power the modern music industry. Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies. Deep knowledge of the social ecosystem and major platforms (TikTok, Snapchat, Meta, YouTube, Pinterest, Discord). Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets on TikTok, Stories and Reels on Meta, Discord communities). Strong analytical skills with the ability to measure campaign performance and make data‑driven decisions. Excellent communication and relationship‑building skills. A strategic and creative mindset with a passion for music and fan culture. Nice to have
Strong copywriting skills in varying tonality Strong interest in pop culture, trends, and fan behaviour Enjoy problem‑solving, are curious, and take pride in delivering high‑quality work in a fast‑paced environment About us
Warner Music Group champions emerging artists and global superstars across a family of premier recording labels and a renowned publishing company. We are also home to ADA and WMX, and Warner Music Entertainment is one of our brands. Together, we are Warner Music Group: Independent Minds. Major Sound. How to apply
Love this job and want to apply? Click the “Apply” link at the top of the page, or apply directly with LinkedIn. Applying with LinkedIn will import your profile information but will still allow you to upload a resume and cover letter. Don’t be discouraged if you don’t hear from us right away. We’re reviewing resumes to find the best people for WMG. Thank you for your interest in working for WMG. We love it here, and think you will, too. This position requires a minimum of four days per week in the office. We value in‑office collaboration and believe it is essential for talent development and strong working relationships. Warner Music Group is an Equal Opportunity Employer. Links to relevant documents are available upon request.
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