Lead Product Marketing Manager (Multiple Positions)
ByteDance, Seattle, Washington, us, 98127
Lead Product Marketing Manager (Multiple Positions)
Location: Seattle Team: Global Operations Employment Type: Regular Job Code: A126198A Responsibilities
Research and analyze market conditions and gather information and qualitative feedback from product management, sales, and global marketing stakeholders to create messaging and positioning around our product marketing strategy. Work with Product Management team to understand the product strategy and features, and support product launches and optimize product conversion funnel via operation levers. Implement marketing strategy to acquire new businesses to the platform and maintain ongoing engagement on the platform. Help evolve buyer definition and key positioning by gathering information on competitors, prices, sales, and methods of marketing and distribution. Collaborate with cross-functional teams and liaison between product, marketing, and sales to help management drive go-to-market strategy. Produce external-facing content including pitch decks, webinars, datasheets, e-books, or demo videos across all funnel stages. Develop effective training materials to assist internal stakeholders to understand our solution offerings and key positioning. Mentor and grow individual Product Managers. Qualifications
Must have a Master\'s degree or foreign equivalent degree in Computer Science, Engineering (any), Business Administration, Management, Analytics (any), Marketing, Economics, or a related field, and 3 years of related work experience; OR a Bachelor’s degree or foreign equivalent degree in Computer Science, Engineering (any), Business Administration, Management, Analytics (any), Marketing, Economics, or a related field, and 5 years of post-bachelor\'s, progressive related work experience. Of the required experience, must have 3 years of experience in each of the following: launching new products, services and/or programs (including ensuring product-market fit, discovery-oriented market research, value proposition development, go-to-market strategy design, and growth identification); product marketing (identifying target audience, analyzing customer persona, providing value proposition and assets); managing multiple marketing projects cross-functionally; designing A/B tests and calculating business value metrics; analyzing data related to user behavior, model performance, and revenue impact; and designing user adoption funnel to detect journey frictions. Travel Requirement: Domestic and international travel up to 20%. Type: Full time, 40 hours/week. Location: Bellevue, WA (note: original describes Seattle/Bellevue; included for accuracy with original content). Job Information
The base salary range for this position in the selected city is $235373 - $275652 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2) Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request#IND-DNI
#J-18808-Ljbffr
Location: Seattle Team: Global Operations Employment Type: Regular Job Code: A126198A Responsibilities
Research and analyze market conditions and gather information and qualitative feedback from product management, sales, and global marketing stakeholders to create messaging and positioning around our product marketing strategy. Work with Product Management team to understand the product strategy and features, and support product launches and optimize product conversion funnel via operation levers. Implement marketing strategy to acquire new businesses to the platform and maintain ongoing engagement on the platform. Help evolve buyer definition and key positioning by gathering information on competitors, prices, sales, and methods of marketing and distribution. Collaborate with cross-functional teams and liaison between product, marketing, and sales to help management drive go-to-market strategy. Produce external-facing content including pitch decks, webinars, datasheets, e-books, or demo videos across all funnel stages. Develop effective training materials to assist internal stakeholders to understand our solution offerings and key positioning. Mentor and grow individual Product Managers. Qualifications
Must have a Master\'s degree or foreign equivalent degree in Computer Science, Engineering (any), Business Administration, Management, Analytics (any), Marketing, Economics, or a related field, and 3 years of related work experience; OR a Bachelor’s degree or foreign equivalent degree in Computer Science, Engineering (any), Business Administration, Management, Analytics (any), Marketing, Economics, or a related field, and 5 years of post-bachelor\'s, progressive related work experience. Of the required experience, must have 3 years of experience in each of the following: launching new products, services and/or programs (including ensuring product-market fit, discovery-oriented market research, value proposition development, go-to-market strategy design, and growth identification); product marketing (identifying target audience, analyzing customer persona, providing value proposition and assets); managing multiple marketing projects cross-functionally; designing A/B tests and calculating business value metrics; analyzing data related to user behavior, model performance, and revenue impact; and designing user adoption funnel to detect journey frictions. Travel Requirement: Domestic and international travel up to 20%. Type: Full time, 40 hours/week. Location: Bellevue, WA (note: original describes Seattle/Bellevue; included for accuracy with original content). Job Information
The base salary range for this position in the selected city is $235373 - $275652 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2) Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request#IND-DNI
#J-18808-Ljbffr