Overview
Audyence
is a high-growth B2B marketing technology company powering a two-sided marketplace that enables marketers to buy outcomes-based media from premium publishers with unprecedented control, transparency, and efficiency. Backed by industry insiders and trusted by some of the world’s largest B2B brands, our platform is reshaping how demand generation is executed at scale. Role Overview
Audyence is seeking an experienced Product Marketing leader to own the packaging, positioning, and market adoption of our technology platform. This role is both strategic and client-facing, sitting at the center of Product, Sales, Marketing, and Customer Success. You will be responsible for how our technology is understood, sold, adopted, and evolved; from feature launches to customer evangelism. This is a high-visibility role with a direct impact on revenue growth, product adoption, and customer retention. Responsibilities
Product Marketing & Positioning
Own the packaging and positioning of the Audyence technology stack, including all features and capabilities Develop clear, differentiated product narratives aligned to Audyence’s ICP and buyer personas Act as the internal voice of the product, ensuring consistency across all messaging
Sales Enablement & Go-To-Market
Own Sales Enablement for feature releases, including one-pagers, FAQs, feature explainers and use-case mapping Partner closely with Sales to ensure sales enablement assets are accurate, clear, and usable. Measure usage and impact. Support pre-sales efforts as needed (scope to be defined as the role evolves)
Product-Led Content & Thought Leadership
Build and be featured in all product-specific marketing content, including product collateral, feature announcements, case studies and demos
Customer Evangelism & Post-Sales Enablement
Act as a client-facing product evangelist, supporting adoption of new and existing features Lead customer product feedback sessions to inform roadmap and messaging Facilitate strategy and planning sessions with customers, tying product capabilities to business outcomes Partner with Customer Success to drive long-term value and retention
Qualifications
5–7+ years of experience in Product Marketing or Marketing Management Experience on the brand-side (in-house), ideally within SaaS or B2B technology Proven experience working cross-functionally with Product, Sales, and Customer Success Client-facing experience, including presenting, facilitating sessions, or leading discussions Comfortable translating technical features into clear, compelling business value Experience supporting go-to-market launches, sales enablement, and customer adoption Compensation And Benefits
Work from our beautiful downtown Austin office Competitive salary & performance-based bonus Equity in a fast-growing company Medical, Dental, Vision for employees and family 401k Monthly Stipends for:
Health & Wellness Home Internet Cell phone Child/Pet Care Commuter perks
Values
Think Big – Dream boldly and push boundaries FITFO (Figure It The F Out) – Be resourceful, figure things out independently, and keep momentum moving Earn Trust & Respect – Operate with integrity and transparency in every interaction Take Agile Action – Move quickly with clarity and confidence. Progress over perfection Be Customer Obsessed – Solve real problems for real people. Always advocate for the user Take Ownership – Step up, take accountability, and deliver results Be Resourceful – Do more with less. Work smart, not just hard Prioritize Profitability – Build a sustainable, capital-efficient company that lasts Execute with Quality – Sweat the details and build with care. Excellence is the expectation Know Where You Stand – Use data to measure performance and stay grounded in reality Share Knowledge with Others – We grow faster together. Make knowledge transfer part of your default behavior If you don’t meet every qualification listed, we still encourage you to apply. Research shows that candidates who don’t check every box often self-select out, even though they may bring valuable skills and perspectives. We’re committed to building a diverse and inclusive workplace, so if you’re excited about this role and think you’d be a great fit, we want to hear from you! Disclaimer: This job description outlines the general nature and scope of responsibilities for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Specific tasks may evolve or change based on business needs. The Pay Range For This Role Is 105,000 - 125,000 USD per year (Austin)
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Audyence
is a high-growth B2B marketing technology company powering a two-sided marketplace that enables marketers to buy outcomes-based media from premium publishers with unprecedented control, transparency, and efficiency. Backed by industry insiders and trusted by some of the world’s largest B2B brands, our platform is reshaping how demand generation is executed at scale. Role Overview
Audyence is seeking an experienced Product Marketing leader to own the packaging, positioning, and market adoption of our technology platform. This role is both strategic and client-facing, sitting at the center of Product, Sales, Marketing, and Customer Success. You will be responsible for how our technology is understood, sold, adopted, and evolved; from feature launches to customer evangelism. This is a high-visibility role with a direct impact on revenue growth, product adoption, and customer retention. Responsibilities
Product Marketing & Positioning
Own the packaging and positioning of the Audyence technology stack, including all features and capabilities Develop clear, differentiated product narratives aligned to Audyence’s ICP and buyer personas Act as the internal voice of the product, ensuring consistency across all messaging
Sales Enablement & Go-To-Market
Own Sales Enablement for feature releases, including one-pagers, FAQs, feature explainers and use-case mapping Partner closely with Sales to ensure sales enablement assets are accurate, clear, and usable. Measure usage and impact. Support pre-sales efforts as needed (scope to be defined as the role evolves)
Product-Led Content & Thought Leadership
Build and be featured in all product-specific marketing content, including product collateral, feature announcements, case studies and demos
Customer Evangelism & Post-Sales Enablement
Act as a client-facing product evangelist, supporting adoption of new and existing features Lead customer product feedback sessions to inform roadmap and messaging Facilitate strategy and planning sessions with customers, tying product capabilities to business outcomes Partner with Customer Success to drive long-term value and retention
Qualifications
5–7+ years of experience in Product Marketing or Marketing Management Experience on the brand-side (in-house), ideally within SaaS or B2B technology Proven experience working cross-functionally with Product, Sales, and Customer Success Client-facing experience, including presenting, facilitating sessions, or leading discussions Comfortable translating technical features into clear, compelling business value Experience supporting go-to-market launches, sales enablement, and customer adoption Compensation And Benefits
Work from our beautiful downtown Austin office Competitive salary & performance-based bonus Equity in a fast-growing company Medical, Dental, Vision for employees and family 401k Monthly Stipends for:
Health & Wellness Home Internet Cell phone Child/Pet Care Commuter perks
Values
Think Big – Dream boldly and push boundaries FITFO (Figure It The F Out) – Be resourceful, figure things out independently, and keep momentum moving Earn Trust & Respect – Operate with integrity and transparency in every interaction Take Agile Action – Move quickly with clarity and confidence. Progress over perfection Be Customer Obsessed – Solve real problems for real people. Always advocate for the user Take Ownership – Step up, take accountability, and deliver results Be Resourceful – Do more with less. Work smart, not just hard Prioritize Profitability – Build a sustainable, capital-efficient company that lasts Execute with Quality – Sweat the details and build with care. Excellence is the expectation Know Where You Stand – Use data to measure performance and stay grounded in reality Share Knowledge with Others – We grow faster together. Make knowledge transfer part of your default behavior If you don’t meet every qualification listed, we still encourage you to apply. Research shows that candidates who don’t check every box often self-select out, even though they may bring valuable skills and perspectives. We’re committed to building a diverse and inclusive workplace, so if you’re excited about this role and think you’d be a great fit, we want to hear from you! Disclaimer: This job description outlines the general nature and scope of responsibilities for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Specific tasks may evolve or change based on business needs. The Pay Range For This Role Is 105,000 - 125,000 USD per year (Austin)
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