VP of Customer Loyalty and Retention

VP of Customer Loyalty and Retention About the Company We are a forward-thinking provider of health-centered coffee and beverage products dedicated to improving our customers' health and overall experience. Industry Food & Beverages Type Privately Held Founded 2021 Employees 51-200 About the Role Join our dynamic team as the Vice President of Customer Loyalty and Retention! In this essential role, you will spearhead the enhancement of our post-purchase journey, focusing on the creation and execution of impactful retention strategies. Your expertise in Customer Relationship Management (CRM), subscription models, and customer loyalty will be fundamental to our success. You will also track crucial performance metrics such as Lifetime Value (LTV), reduce churn, and refine subscription services while leading a dedicated team. The ideal candidate will possess extensive experience – a minimum of 10 years in lifecycle management, CRM, retention, or subscription strategy, including at least 3 years in a leadership capacity. A hands-on approach is vital, along with strong skills in data analytics, consumer behavior, and testing. As the VP of Customer Loyalty and Retention, your ability to collaborate effectively will be crucial as you interact with cross-functional teams in Growth, Customer Experience, Product, and Brand to ensure a smooth and enjoyable customer experience post-purchase. Key Responsibilities: Develop and oversee all lifecycle marketing initiatives and flows. Utilize data and analytics to drive strategic decisions and enhance performance. Refine the subscription experience to boost customer retention. Lead cross-functional teams to elevate the overall customer journey. This position is perfect for someone with a startup or scale-up mentality who is eager to influence critical revenue drivers and achieve significant gains in retention metrics. If you are a strategic thinker with exceptional collaboration abilities and a track record of enhancing retention rates, we encourage you to apply! Travel Percent Less than 10% Functions Marketing Sales/Revenue Business Development