Overview
Job Summary The Regional Sales Manager (RSM) is responsible for driving commercial vehicle sales across an assigned geographic territory. This role manages dealer relationships, supports fleet customers, and leads sales execution for cargo vans, chassis trucks, upfit solutions, and emerging electric vehicle products. The RSM develops regional sales strategies, identifies new business opportunities, builds strong channel partnerships, and ensures consistent commercial performance.
The role also serves as the voice of the customer by providing market feedback and insights to support product development and business growth.
Responsibilities
Develop and execute regional sales strategies to achieve revenue, volume, and profitability goals
Manage commercial vehicle sales activities across assigned territory
Identify and pursue new business opportunities with fleet and commercial customers
Support pricing guidance, quoting, order configuration, and proposal development
Maintain healthy sales pipeline, forecasting accuracy, and CRM activity
Serve as product expert on vehicle specifications, GVWR classes, payloads, and upfit solutions
Conduct product demonstrations, ride-and-drives, and technical presentations
Provide consultative insights on total cost of ownership, duty cycles, routing, and operational fit
Build territory growth plans based on market potential and competitive landscape
Partner with marketing on regional events, trade shows, and promotional campaigns
Gather customer feedback and competitive intelligence to inform internal teams
Provide regular performance reports, forecasts, and regional market updates
Present regional results to leadership during business reviews
Qualifications
Bachelor’s degree in Business, Sales, Marketing, Automotive Technology, or related field (or equivalent experience)
5–8 years of commercial vehicle, fleet, automotive, or transportation equipment sales experience
Experience supporting dealer networks, quoting processes, and customer demonstrations
Proficiency with CRM systems and productivity tools
Strong presentation, negotiation, and relationship-building skills
Familiarity with Class 3–6 vehicles and fleet procurement processes preferred
Will ingness to travel extensively within assigned territory
Key Skills & Attributes
Strong consultative selling and customer engagement abilities
Comfortable with field-based and autonomous work environments
Results-driven mindset with strong ownership and accountability
Ability to translate technical specifications into customer value
Excellent organization, communication, and follow-through
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The role also serves as the voice of the customer by providing market feedback and insights to support product development and business growth.
Responsibilities
Develop and execute regional sales strategies to achieve revenue, volume, and profitability goals
Manage commercial vehicle sales activities across assigned territory
Identify and pursue new business opportunities with fleet and commercial customers
Support pricing guidance, quoting, order configuration, and proposal development
Maintain healthy sales pipeline, forecasting accuracy, and CRM activity
Serve as product expert on vehicle specifications, GVWR classes, payloads, and upfit solutions
Conduct product demonstrations, ride-and-drives, and technical presentations
Provide consultative insights on total cost of ownership, duty cycles, routing, and operational fit
Build territory growth plans based on market potential and competitive landscape
Partner with marketing on regional events, trade shows, and promotional campaigns
Gather customer feedback and competitive intelligence to inform internal teams
Provide regular performance reports, forecasts, and regional market updates
Present regional results to leadership during business reviews
Qualifications
Bachelor’s degree in Business, Sales, Marketing, Automotive Technology, or related field (or equivalent experience)
5–8 years of commercial vehicle, fleet, automotive, or transportation equipment sales experience
Experience supporting dealer networks, quoting processes, and customer demonstrations
Proficiency with CRM systems and productivity tools
Strong presentation, negotiation, and relationship-building skills
Familiarity with Class 3–6 vehicles and fleet procurement processes preferred
Will ingness to travel extensively within assigned territory
Key Skills & Attributes
Strong consultative selling and customer engagement abilities
Comfortable with field-based and autonomous work environments
Results-driven mindset with strong ownership and accountability
Ability to translate technical specifications into customer value
Excellent organization, communication, and follow-through
#J-18808-Ljbffr