Overview
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There is something profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all help business owners, entrepreneurs, non-profits and individuals succeed by giving them the help and tools they need to grow online. We are energized by new challenges and new possibilities – and we\'re just getting started! Constant Contact is seeking a performance-focused brand Media Buyer with deep expertise across TV and OLV to drive new customer acquisition at scale. You will play a key role in expanding reach among small businesses by driving brand awareness and consideration, delivering high-quality leads and sign-ups through full-funnel video and offline media.
Responsibilities
Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals. Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives. Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance. Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing. Monitor budgets daily to ensure efficient pacing toward brand, lead, trial, and CPA goals. Conduct real-time optimisations across placements, creative variations, and flighting to improve conversion outcomes. Partner with Analytics to align channel performance with downstream metrics including brand, trial activation and paid conversion. Implement structured testing (creative, audiences, partners, dayparts, geos) with clear hypotheses and decision rules. Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms. Work closely with Growth Marketing, Creative, Brand, Product Marketing and Lifecycle to ensure media supports GTM priorities.
Success Measures
TV and video contribution to new customer adds, brand awareness and improved CPA outcomes. Improved reach efficiency and incremental performance supported by testing and learning. Strong creative feedback loop that improves performance outcomes over time.
Who You Are
Bachelor\'s degree in marketing, advertising, communications, or related field. 3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building. Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms. Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance. Strong negotiation skills with experience managing large budgets and media partners.
Preferred
SaaS or subscription-based experience, ideally SMB audiences. Knowledge of incrementality testing and measurement models. Experience with ad verification, brand safety, and performance measurement tools.
Salary and Benefits
The specific salary offered to a candidate may be influenced by a variety of factors including experience, education and location. Some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees $80,400 — $100,500 USD
Why You\'ll Love Us
We celebrate one another\'s differences and are committed to diversity and inclusion. Join the experts. We support businesses and organizations and are dedicated to improving our product from a customer standpoint. Opportunities to grow your career with stretch assignments and professional development. A generous paid time off policy and a competitive benefits package that supports health and well-being.
Note: The following statements are included as part of our policies and notices. For accessibility and legal compliance information, please refer to our official postings. This content is included here as summarized statements; the company remains an equal opportunity employer and adheres to applicable laws.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
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At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There is something profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all help business owners, entrepreneurs, non-profits and individuals succeed by giving them the help and tools they need to grow online. We are energized by new challenges and new possibilities – and we\'re just getting started! Constant Contact is seeking a performance-focused brand Media Buyer with deep expertise across TV and OLV to drive new customer acquisition at scale. You will play a key role in expanding reach among small businesses by driving brand awareness and consideration, delivering high-quality leads and sign-ups through full-funnel video and offline media.
Responsibilities
Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals. Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives. Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance. Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing. Monitor budgets daily to ensure efficient pacing toward brand, lead, trial, and CPA goals. Conduct real-time optimisations across placements, creative variations, and flighting to improve conversion outcomes. Partner with Analytics to align channel performance with downstream metrics including brand, trial activation and paid conversion. Implement structured testing (creative, audiences, partners, dayparts, geos) with clear hypotheses and decision rules. Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms. Work closely with Growth Marketing, Creative, Brand, Product Marketing and Lifecycle to ensure media supports GTM priorities.
Success Measures
TV and video contribution to new customer adds, brand awareness and improved CPA outcomes. Improved reach efficiency and incremental performance supported by testing and learning. Strong creative feedback loop that improves performance outcomes over time.
Who You Are
Bachelor\'s degree in marketing, advertising, communications, or related field. 3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building. Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms. Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance. Strong negotiation skills with experience managing large budgets and media partners.
Preferred
SaaS or subscription-based experience, ideally SMB audiences. Knowledge of incrementality testing and measurement models. Experience with ad verification, brand safety, and performance measurement tools.
Salary and Benefits
The specific salary offered to a candidate may be influenced by a variety of factors including experience, education and location. Some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees $80,400 — $100,500 USD
Why You\'ll Love Us
We celebrate one another\'s differences and are committed to diversity and inclusion. Join the experts. We support businesses and organizations and are dedicated to improving our product from a customer standpoint. Opportunities to grow your career with stretch assignments and professional development. A generous paid time off policy and a competitive benefits package that supports health and well-being.
Note: The following statements are included as part of our policies and notices. For accessibility and legal compliance information, please refer to our official postings. This content is included here as summarized statements; the company remains an equal opportunity employer and adheres to applicable laws.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
#J-18808-Ljbffr