Brand Manager, Innovation New Pasadena, California, United States
Nature’s Bakery, LLC., Pasadena, California, United States, 91122
Overview
Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature’s Bakery delivers snacks with real, simple ingredients like hearty whole grains and fruit to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We bake our own bars and continuously innovate with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more. We are growing quickly and recently joined the Mars family of companies to accelerate our snacking platform. Come bake with us and create a world of snacking that is both good, and good for you. JOB DESCRIPTION The Innovation & Renovation (I&R) Manager, Brand is responsible for managing and executing the Nature’s Bakery innovation & renovation pipeline. Reporting to the Director of Brand Marketing & Portfolio Strategy, this role will develop strategic product concepts and renovation opportunities, championing them through launch via the stage gate process. Primary Responsibilities
Identify, develop, evaluate and recommend product concepts that will drive profitable and incremental growth for the brand Manage the 0–3-year I&R pipeline, working closely with Brand, R&D, Project Management, Sales, and Finance to ensure products hit targets from concept to commercialization Partner with R&D to identify formulations that position Nature’s Bakery as an industry and category leader in snacking Provide ongoing forward-looking business outlook and category insights as part of business planning activities Serve as internal expert in the snack bar and snack category through analyses, trends, insights, and knowledge of category dynamics and competition Lead consumer insights studies and disseminate knowledge across the organization Develop innovation performance reporting, highlighting key trends and opportunities Collaborate with Base Business team to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats Manage and develop an Associate Brand Manager Qualifications
The ideal candidate is an experienced Innovation Manager with a passion for innovation, brand, new products, and analytics in a high-growth, entrepreneurial CPG environment. Ideal Qualifications:
4–6 years of relevant Innovation & Product Management experience Previous experience as a product manager in CPG Curious about consumers’ needs, trends in snacking and the future of food Proven analytical capability pulling and deriving insights from data; fluent with IRI/Nielsen Ability to connect facts, ideas, and situations to make strong recommendations Strong financial acumen, including P&L understanding BA/BS minimum, MBA preferred Excellent oral, verbal, and written communication skills Fluent in MS Office tools; able to quickly learn business intelligence systems Other Qualifications:
Collaborator:
Enjoy working across functions in a highly collaborative manner Highly Analytical:
Strong knowledge of marketplace data sources (IRI, Nielsen, Numerator) and tracking/reporting, with ability to use soft data to inform decisions Results-Oriented:
Proven ability to deliver KPIs, plans and new items on time Consumer Centric:
Strong consumer-first perspective grounded in insights Your Career Journey at Nature’s Bakery
As a young company, we value five core company values: Growth Minded.
You are curious and believe career development is a journey built on experiences and feedback Solutions-Focused.
You excel at turning objectives into actionable solutions You thrive in environments with respectful, low-ego, fact-based collaboration Stronger Together.
We emphasize teamwork and diverse perspectives “Doing the right thing” guides every decision and action What we offer you
We offer benefits to full-time employees focused on physical and mental health: Medical, dental, and vision insurance 401(k) plan with company match that vests on day 1 of eligibility Paid vacation Paid time off Holiday pay (11 days) Paid short-term disability Paid life insurance Banfield Pet Insurance Discounts Wellness Benefits and Discounts Employee Assistance Program EEO
We are committed to an inclusive workplace and equal employment opportunity. We are an affirmative action employer and do not discriminate based on race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
#J-18808-Ljbffr
Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature’s Bakery delivers snacks with real, simple ingredients like hearty whole grains and fruit to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We bake our own bars and continuously innovate with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more. We are growing quickly and recently joined the Mars family of companies to accelerate our snacking platform. Come bake with us and create a world of snacking that is both good, and good for you. JOB DESCRIPTION The Innovation & Renovation (I&R) Manager, Brand is responsible for managing and executing the Nature’s Bakery innovation & renovation pipeline. Reporting to the Director of Brand Marketing & Portfolio Strategy, this role will develop strategic product concepts and renovation opportunities, championing them through launch via the stage gate process. Primary Responsibilities
Identify, develop, evaluate and recommend product concepts that will drive profitable and incremental growth for the brand Manage the 0–3-year I&R pipeline, working closely with Brand, R&D, Project Management, Sales, and Finance to ensure products hit targets from concept to commercialization Partner with R&D to identify formulations that position Nature’s Bakery as an industry and category leader in snacking Provide ongoing forward-looking business outlook and category insights as part of business planning activities Serve as internal expert in the snack bar and snack category through analyses, trends, insights, and knowledge of category dynamics and competition Lead consumer insights studies and disseminate knowledge across the organization Develop innovation performance reporting, highlighting key trends and opportunities Collaborate with Base Business team to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats Manage and develop an Associate Brand Manager Qualifications
The ideal candidate is an experienced Innovation Manager with a passion for innovation, brand, new products, and analytics in a high-growth, entrepreneurial CPG environment. Ideal Qualifications:
4–6 years of relevant Innovation & Product Management experience Previous experience as a product manager in CPG Curious about consumers’ needs, trends in snacking and the future of food Proven analytical capability pulling and deriving insights from data; fluent with IRI/Nielsen Ability to connect facts, ideas, and situations to make strong recommendations Strong financial acumen, including P&L understanding BA/BS minimum, MBA preferred Excellent oral, verbal, and written communication skills Fluent in MS Office tools; able to quickly learn business intelligence systems Other Qualifications:
Collaborator:
Enjoy working across functions in a highly collaborative manner Highly Analytical:
Strong knowledge of marketplace data sources (IRI, Nielsen, Numerator) and tracking/reporting, with ability to use soft data to inform decisions Results-Oriented:
Proven ability to deliver KPIs, plans and new items on time Consumer Centric:
Strong consumer-first perspective grounded in insights Your Career Journey at Nature’s Bakery
As a young company, we value five core company values: Growth Minded.
You are curious and believe career development is a journey built on experiences and feedback Solutions-Focused.
You excel at turning objectives into actionable solutions You thrive in environments with respectful, low-ego, fact-based collaboration Stronger Together.
We emphasize teamwork and diverse perspectives “Doing the right thing” guides every decision and action What we offer you
We offer benefits to full-time employees focused on physical and mental health: Medical, dental, and vision insurance 401(k) plan with company match that vests on day 1 of eligibility Paid vacation Paid time off Holiday pay (11 days) Paid short-term disability Paid life insurance Banfield Pet Insurance Discounts Wellness Benefits and Discounts Employee Assistance Program EEO
We are committed to an inclusive workplace and equal employment opportunity. We are an affirmative action employer and do not discriminate based on race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
#J-18808-Ljbffr