Overview
At GEICO, we offer a rewarding career with endless possibilities. We honor our iconic brand by providing quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed customer expectations while making a real impact for our company through our shared purpose. We want you to feel valued, supported and proud to work here. The GEICO Pledge is Great Company, Great Culture, Great Rewards and Great Careers.
Location
Hybrid 3 days onsite, 2 days remote NYC Chevy Chase, MD
Summary
The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams. This person will lead the media planning process end-to-end and is accountable for bringing the plan to life through strategic storytelling, audience strategy, channel allocations, and tactical/partner allocations. This role stays on the cutting edge of emerging media channels and reports to the Director, Media Strategy & Planning.
Responsibilities Strategic Business Partner: Build and maintain trust with line of business Go To Market teams through partnership and collaboration. Work in a non-traditional marketing organization using paid media to drive short-term results and long-term sentiment, partnering with owned, organic, creative, and analytics teams. Tie the brand to timely cultural conversations and operate in a fast-paced environment with occasional vague processes and reactive timelines.
Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search. Ensure all media executions align with strategy and objectives. Partner with external agencies, in-house creative, SEM, and Audience Planning teams to ensure channel roles, partner selection, and audience targets are cohesive. Lead strategic pivots based on performance and custom media plans; help develop integrated media and marketing strategies with a plan and vision for impact and innovation. Coordinate with internal and external stakeholders to present best practices, POVs and planning guidelines.
Proactive Brand Advocacy + Thought Leadership: Provide thoughts on marketplace trends and investment opportunities to innovate. Deepen relationships with media publishers and technology partners for first-mover access, competitive rates, and development of innovative programs that advance the brand and business.
Measurement + Optimization: Partner with analytics teams to measure campaign impact and optimize; lead MMM reporting and optimizations; share performance with the brand; manage cross-functional test-and-learn readouts.
Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage timelines, deliverables and output.
Budget Management: Manage national and local media budgets with marketing operations and finance stakeholders.
Requirements 4 Year Degree Preferred
8 years of media experience. Media agency experience required; client experience is a plus. Exposure to managing large brands with sports media experience is highly preferred
Ability to lead cross-functional teams and deliver results
Ability to balance multiple priorities and meet deadlines
Excellent oral and written communication skills; ability to lead presentations with executives
Problem-solving abilities, independently and in a team, using a structured approach
Personal integrity, humility, teamwork, and a sense of humor
Self-starter with minimal supervision
Available to travel up to 25%
Salary
Annual Salary: $109,675.00 - $172,200.00
The above annual salary range is a general guideline. Factors include scope and responsibilities, candidate experience, education and training, location, and market conditions. At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge Great Company:
At GEICO, we help customers through life’s twists and turns. Our mission is to protect people when they need it most, and we stay ahead of their needs through ongoing evolution.
Great Careers:
Opportunities to learn, grow, and thrive through personalized development programs, with access to training, certification assistance, mentorship, and coaching.
Great Culture:
An inclusive culture of shared success, integrity, action, and a winning mindset. We value diverse perspectives and foster belonging within supportive, dynamic teams.
We offer employee engagement and recognition programs that reward the positive impact of our work on customers.
Great Rewards:
Compensation and benefits focused on physical well-being, mental health and financial security.
Comprehensive Total Rewards program tailored to you and your family
Financial benefits including competitive pay, 401(k) with a 6% match, incentives, and tuition assistance
Additional benefits like mental health support, fertility and adoption assistance
Flexible work options including GEICO Flex allowing remote work up to four weeks per year
The equal employment opportunity policy of the GEICO Companies provides fair and equal opportunity for all associates and applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable law. GEICO hires on the basis of qualifications. GEICO reasonably accommodates qualified individuals with disabilities and maintains a respectful, harassment-free work environment. We expect and require cooperation to uphold a discrimination- and harassment-free workplace.
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At GEICO, we offer a rewarding career with endless possibilities. We honor our iconic brand by providing quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed customer expectations while making a real impact for our company through our shared purpose. We want you to feel valued, supported and proud to work here. The GEICO Pledge is Great Company, Great Culture, Great Rewards and Great Careers.
Location
Hybrid 3 days onsite, 2 days remote NYC Chevy Chase, MD
Summary
The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams. This person will lead the media planning process end-to-end and is accountable for bringing the plan to life through strategic storytelling, audience strategy, channel allocations, and tactical/partner allocations. This role stays on the cutting edge of emerging media channels and reports to the Director, Media Strategy & Planning.
Responsibilities Strategic Business Partner: Build and maintain trust with line of business Go To Market teams through partnership and collaboration. Work in a non-traditional marketing organization using paid media to drive short-term results and long-term sentiment, partnering with owned, organic, creative, and analytics teams. Tie the brand to timely cultural conversations and operate in a fast-paced environment with occasional vague processes and reactive timelines.
Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search. Ensure all media executions align with strategy and objectives. Partner with external agencies, in-house creative, SEM, and Audience Planning teams to ensure channel roles, partner selection, and audience targets are cohesive. Lead strategic pivots based on performance and custom media plans; help develop integrated media and marketing strategies with a plan and vision for impact and innovation. Coordinate with internal and external stakeholders to present best practices, POVs and planning guidelines.
Proactive Brand Advocacy + Thought Leadership: Provide thoughts on marketplace trends and investment opportunities to innovate. Deepen relationships with media publishers and technology partners for first-mover access, competitive rates, and development of innovative programs that advance the brand and business.
Measurement + Optimization: Partner with analytics teams to measure campaign impact and optimize; lead MMM reporting and optimizations; share performance with the brand; manage cross-functional test-and-learn readouts.
Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage timelines, deliverables and output.
Budget Management: Manage national and local media budgets with marketing operations and finance stakeholders.
Requirements 4 Year Degree Preferred
8 years of media experience. Media agency experience required; client experience is a plus. Exposure to managing large brands with sports media experience is highly preferred
Ability to lead cross-functional teams and deliver results
Ability to balance multiple priorities and meet deadlines
Excellent oral and written communication skills; ability to lead presentations with executives
Problem-solving abilities, independently and in a team, using a structured approach
Personal integrity, humility, teamwork, and a sense of humor
Self-starter with minimal supervision
Available to travel up to 25%
Salary
Annual Salary: $109,675.00 - $172,200.00
The above annual salary range is a general guideline. Factors include scope and responsibilities, candidate experience, education and training, location, and market conditions. At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge Great Company:
At GEICO, we help customers through life’s twists and turns. Our mission is to protect people when they need it most, and we stay ahead of their needs through ongoing evolution.
Great Careers:
Opportunities to learn, grow, and thrive through personalized development programs, with access to training, certification assistance, mentorship, and coaching.
Great Culture:
An inclusive culture of shared success, integrity, action, and a winning mindset. We value diverse perspectives and foster belonging within supportive, dynamic teams.
We offer employee engagement and recognition programs that reward the positive impact of our work on customers.
Great Rewards:
Compensation and benefits focused on physical well-being, mental health and financial security.
Comprehensive Total Rewards program tailored to you and your family
Financial benefits including competitive pay, 401(k) with a 6% match, incentives, and tuition assistance
Additional benefits like mental health support, fertility and adoption assistance
Flexible work options including GEICO Flex allowing remote work up to four weeks per year
The equal employment opportunity policy of the GEICO Companies provides fair and equal opportunity for all associates and applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable law. GEICO hires on the basis of qualifications. GEICO reasonably accommodates qualified individuals with disabilities and maintains a respectful, harassment-free work environment. We expect and require cooperation to uphold a discrimination- and harassment-free workplace.
#J-18808-Ljbffr