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Digital Marketing Senior Specialist

Cox Communications, Myrtle Point, Oregon, United States, 97458

The largest private broadband company in America, proudly serving over 6.5 million residences and businesses

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Employer Industry: Automotive Marketing

Why consider this job opportunity

Salary up to $111,000

Opportunity for career advancement and growth within the organization

Work remotely anywhere within the United States

Comprehensive healthcare options and generous 401(k) retirement plans with company match

Flexible time-off policies and exceptional work-life balance

Access to professional development and continuing education opportunities

Responsibilities

Manage daily digital advertising campaigns across various platforms, including Meta, Google DV360, YouTube, Amazon, and Pinterest

Collaborate with internal and external teams to optimize campaigns, manage creative assets, and troubleshoot issues

Deliver comprehensive performance reporting and strategic insights to leadership and clients

Represent the employer in client meetings, providing updates and addressing concerns

Maintain strong relationships with internal stakeholders, ensuring communication regarding campaign performance and issues

Qualifications

Bachelor’s degree in a related discipline and 4 years of experience in online media buying, campaign management, or ad trafficking

Demonstrated experience with digital media concepts and metrics, including CPMs, CPCs, and ROAS/ROI

Proficient in online creative formats and ad tags, with strong understanding of backend ad server frameworks

Experience managing large-scale budgets (minimum $100k/month) and presenting campaign data to clients

Excellent project management, organization, and problem-solving skills, with strong attention to detail

Preferred Qualifications

Master’s degree and 2 years of experience or Ph.D. with up to 1 year of experience in a related field

Familiarity with data analytics and measurement partners such as IAS and DoubleVerify

Proven expertise in bid management environments including programmatic buying

Comfortable in fast-paced environments with evolving responsibilities

Effective communicator with strong verbal and written skills across all organizational levels

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