We're currently hiring a
Paid Search Marketing Manager
to join our growing remote team. Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for a rapidly growing multi-location business. You'll own strategy + execution, turning analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions.
LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms.
Help Us Build the Future of Outdoor Services At LawnStarter, we're transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we're investing in the next generation of our platform—and we're looking for a Paid Search Marketing Manager to help drive it.
See what we're building
Responsibilities Campaign Management & Optimization
Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms
Activate, optimize and make efficient Local Services Ads (LSA) at scale
Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI
Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates
Data Analysis & Reporting
Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvement
Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape
Develop and maintain dashboards to track performance, efficiency, and spend
Keyword, Audience & Campaign Strategy
Research and identify new keyword opportunities to expand our reach
Implement audience segmentation strategies to improve targeting and efficiency
Manage negative keyword lists and refine match types to improve campaign relevance
Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more
Budget & Bid Strategy
Allocate and manage budgets efficiently to maximize conversions while maintaining profitability
Utilize automated bidding strategies and manual adjustments to improve ad performance
Collaboration & Cross-Functional Work
Work closely with the product, engineering and content teams to align ad messaging with user intent
Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues
Provide insights and recommendations to senior leadership to guide marketing strategy
Requirements Experience & Expertise
3-7+ years of hands‑on experience managing Google Ads and Bing Ads campaigns, preferably for a fast‑paced eCommerce or lead generation business for B2C
Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools
Experience with large‑scale search, display, retargeting, video and local services campaigns
Understanding of auction dynamics, quality score, and smart bidding strategies
Analytical & Technical Skills
Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization)
Ability to analyze and interpret large datasets to make data‑driven decisions
Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus
Experience with tag management through GTM, Segment or other platforms
Strategic & Executional Abilities
Proven ability to execute A/B tests and iterate on learnings
Strong grasp of conversion rate optimization (CRO) and landing page best practices
Ability to adapt strategies based on competitive trends and seasonality
Other Qualifications
Strong attention to detail and ability to manage multiple projects simultaneously
Comfortable working in a fast‑paced, remote‑first environment
Passion for SEM and digital marketing, with a test‑and‑learn mindset
Willing to accept challenges and be a pro‑active problem solver
Benefits
Salary range: 90k to 125k USD annually
Healthcare benefits: Medical, dental, and vision
Fully remote position: Work remotely from anywhere you want
Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back
Disclaimer LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LawnStarter's employees to perform their job duties may result in discipline up to and including discharge.
LawnStarter is building the future of outdoor home services. Want to help us shape it? Apply now and let's grow together.
#J-18808-Ljbffr
Paid Search Marketing Manager
to join our growing remote team. Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for a rapidly growing multi-location business. You'll own strategy + execution, turning analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions.
LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms.
Help Us Build the Future of Outdoor Services At LawnStarter, we're transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we're investing in the next generation of our platform—and we're looking for a Paid Search Marketing Manager to help drive it.
See what we're building
Responsibilities Campaign Management & Optimization
Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms
Activate, optimize and make efficient Local Services Ads (LSA) at scale
Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI
Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates
Data Analysis & Reporting
Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvement
Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape
Develop and maintain dashboards to track performance, efficiency, and spend
Keyword, Audience & Campaign Strategy
Research and identify new keyword opportunities to expand our reach
Implement audience segmentation strategies to improve targeting and efficiency
Manage negative keyword lists and refine match types to improve campaign relevance
Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more
Budget & Bid Strategy
Allocate and manage budgets efficiently to maximize conversions while maintaining profitability
Utilize automated bidding strategies and manual adjustments to improve ad performance
Collaboration & Cross-Functional Work
Work closely with the product, engineering and content teams to align ad messaging with user intent
Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues
Provide insights and recommendations to senior leadership to guide marketing strategy
Requirements Experience & Expertise
3-7+ years of hands‑on experience managing Google Ads and Bing Ads campaigns, preferably for a fast‑paced eCommerce or lead generation business for B2C
Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools
Experience with large‑scale search, display, retargeting, video and local services campaigns
Understanding of auction dynamics, quality score, and smart bidding strategies
Analytical & Technical Skills
Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization)
Ability to analyze and interpret large datasets to make data‑driven decisions
Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus
Experience with tag management through GTM, Segment or other platforms
Strategic & Executional Abilities
Proven ability to execute A/B tests and iterate on learnings
Strong grasp of conversion rate optimization (CRO) and landing page best practices
Ability to adapt strategies based on competitive trends and seasonality
Other Qualifications
Strong attention to detail and ability to manage multiple projects simultaneously
Comfortable working in a fast‑paced, remote‑first environment
Passion for SEM and digital marketing, with a test‑and‑learn mindset
Willing to accept challenges and be a pro‑active problem solver
Benefits
Salary range: 90k to 125k USD annually
Healthcare benefits: Medical, dental, and vision
Fully remote position: Work remotely from anywhere you want
Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back
Disclaimer LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LawnStarter's employees to perform their job duties may result in discipline up to and including discharge.
LawnStarter is building the future of outdoor home services. Want to help us shape it? Apply now and let's grow together.
#J-18808-Ljbffr