Marketing Manager
Shamrock Roofing & Construction, Overland Park, Kansas, United States, 66213
If you’re the right fit, you’ll know exactly what this job entails. Bring your passion, ideas, and leadership to Shamrock Roofing and Construction and be part of our success story. Apply now and let’s build the future together. Come be a part of a Top 40 Roofing Contractor in the United States! We're expanding across the Midwest and South.
Responsibilities
Growth Execution: Drive lead flow and performance across web, paid, local SEO/GBP, LSA, Socials, reputation, and campaigns—then translate it into booked appointments and revenue.
Customer Journey + CX: Ensure leads are captured, tracked, contacted, followed up, and nurtured across all channels. Improve speed-to-lead, close rates, and customer satisfaction.
CRM + Pipeline Systems: Optimize workflows, stages, automations, templates, data hygiene, dashboards, and reporting. Lead future CRM evolution and integrations as we scale.
Team Orchestration: Manage a hybrid team environment—supporting internal staff plus remote VAs through clear SOPs, training, QA, and accountability.
Training Enablement: Build repeatable onboarding and training systems for customer care and marketing support roles.
Website + Tooling Oversight: Work with web developers and vendors on company websites, tracking, call routing, forms, analytics, and integrations. You don't have to code—but you must be fluent enough to drive outcomes.
Reporting That Leadership Uses: Reporting dashboards and weekly operating rhythms around lead volume, contact rate, appointment set rate, close rate, review velocity, reactivation performance, and ROI by market by channel, rinse and repeat.
What Success Looks Like (First 90–180 Days)
Clean, consistent lead tracking and pipeline visibility across all branch locations
Faster response times and higher contact/appointment rates
Clear SOPs for Customer Care/VA functions with QA in place
Oversee CRM rollout throughout all branch locations across the company
CRM stages, automations, and reporting tightened up (less chaos, more clarity)
Website, forms, and call tracking producing reliable attribution—fewer ghost leads
A predictable weekly cadence where leadership gets answers without chasing
Pay and Benefits
Competitive Annual Base Salary based on experience.
Performance incentives tied to measurable outcomes (pipeline conversion, booked appointments, revenue impact).
Monday-Friday in-office position, with an hour lunch break.
Medical/Dental/Vision Benefits after 30 days of employment, first of the next month.
PTO Accrual after 30 days of employment.
401K after 6 months of employment
Requirements
7 – 10+ years experience in a mix of marketing, analytics, operations, and systems leadership (home services strongly preferred)
Senior operations, growth, or revenue operations leadership
Strong CRM ownership (build, optimize, enforce)
Data-driven decision maker with strong analytical instincts
Experience managing vendors and hybrid teams
Comfortable in fast-moving, blue-collar / field-service environments (construction, roofing, home services strongly preferred)
Builder mindset: sees messy or broken systems and fixes them
Disclaimer Shamrock Roofing & Construction provides equal opportunities to all, prohibiting discrimination based on race, color, religion, sex, national origin, age, disability, sexual orientation, and genetic information. As part of our onboarding process, the Company conducts a comprehensive background check, which includes a criminal history review and a Motor Vehicle Record (MVR) check. Offers are contingent upon the successful completion of these screenings and meeting our Company’s driving standards and background criteria.
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Responsibilities
Growth Execution: Drive lead flow and performance across web, paid, local SEO/GBP, LSA, Socials, reputation, and campaigns—then translate it into booked appointments and revenue.
Customer Journey + CX: Ensure leads are captured, tracked, contacted, followed up, and nurtured across all channels. Improve speed-to-lead, close rates, and customer satisfaction.
CRM + Pipeline Systems: Optimize workflows, stages, automations, templates, data hygiene, dashboards, and reporting. Lead future CRM evolution and integrations as we scale.
Team Orchestration: Manage a hybrid team environment—supporting internal staff plus remote VAs through clear SOPs, training, QA, and accountability.
Training Enablement: Build repeatable onboarding and training systems for customer care and marketing support roles.
Website + Tooling Oversight: Work with web developers and vendors on company websites, tracking, call routing, forms, analytics, and integrations. You don't have to code—but you must be fluent enough to drive outcomes.
Reporting That Leadership Uses: Reporting dashboards and weekly operating rhythms around lead volume, contact rate, appointment set rate, close rate, review velocity, reactivation performance, and ROI by market by channel, rinse and repeat.
What Success Looks Like (First 90–180 Days)
Clean, consistent lead tracking and pipeline visibility across all branch locations
Faster response times and higher contact/appointment rates
Clear SOPs for Customer Care/VA functions with QA in place
Oversee CRM rollout throughout all branch locations across the company
CRM stages, automations, and reporting tightened up (less chaos, more clarity)
Website, forms, and call tracking producing reliable attribution—fewer ghost leads
A predictable weekly cadence where leadership gets answers without chasing
Pay and Benefits
Competitive Annual Base Salary based on experience.
Performance incentives tied to measurable outcomes (pipeline conversion, booked appointments, revenue impact).
Monday-Friday in-office position, with an hour lunch break.
Medical/Dental/Vision Benefits after 30 days of employment, first of the next month.
PTO Accrual after 30 days of employment.
401K after 6 months of employment
Requirements
7 – 10+ years experience in a mix of marketing, analytics, operations, and systems leadership (home services strongly preferred)
Senior operations, growth, or revenue operations leadership
Strong CRM ownership (build, optimize, enforce)
Data-driven decision maker with strong analytical instincts
Experience managing vendors and hybrid teams
Comfortable in fast-moving, blue-collar / field-service environments (construction, roofing, home services strongly preferred)
Builder mindset: sees messy or broken systems and fixes them
Disclaimer Shamrock Roofing & Construction provides equal opportunities to all, prohibiting discrimination based on race, color, religion, sex, national origin, age, disability, sexual orientation, and genetic information. As part of our onboarding process, the Company conducts a comprehensive background check, which includes a criminal history review and a Motor Vehicle Record (MVR) check. Offers are contingent upon the successful completion of these screenings and meeting our Company’s driving standards and background criteria.
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