Digital Content Specialist
Zurn Elkay Water Solutions, Milwaukee, Wisconsin, United States, 53244
Overview
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com. If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
Role The Digital Content Specialist is responsible for creating and managing online content to optimize Zurn Elkay’s digital platforms to enhance our web properties and brand presence, and drive sales. This role requires technical proficiency in Content Management Systems (CMS), strong understanding of on-page SEO content of all varieties and a passion for UX continuous optimization/improvement. This position requires proactive cross-functional communication for initiatives across the Marketing, Sales and Brand teams, and requires very strong writing/editing skills.
Responsibilities
Digital Content Creation
Proactively seeks out weak/outdated/underdeveloped content areas on web properties and fortifies following brand, UX & SEO best practices
Assesses competitor digital content to inform our positioning and areas of opportunity
Authors new & optimizes existing website digital content inclusive of content pages across all web properties (landing pages, category pages, etc.) on through CMS (AEM)
Reviews website feedback and proactively advises on content to be created or improved upon
Partners with Digital Product Owner on content required to support new feature deployment
Partners with SEO Specialist for guidance on keywords and best practices for on-page content writing
Partners with Product Marketers for content ideas and nature/accuracy of written content
Partners with Channel team to disseminate completed work for amplification through channels
Partners closely with external SEO team for strategy on off-site SEO
Assists with being a brand ambassador to external partners and link exchanging/backlink acquisition
Spearheads continued development of “Help Center” sections on web properties
Federated Search
Primary Administrator of unified search platform
Works with business partners to establish appropriate product presence and sequence in search
Implements keyword and regional token strategies via search platform to ensure that products are accessible as possible
SEO & Web Analytics
Develop and monitor KPIs to understand performance and impact of onsite and offsite digital content initiatives
Organic Traffic Growth YoY %
Domain Authority % and Ranking vs Competition
Backlink Growth
Implement continuous improvement strategies to improve KPI's
Requirments
Bachelors Degree
Minimum 3 years of demonstrated experience in content creation, digital marketing, product marketing, social media, UX writing, and/or brand engagement, preferably for a national or global B2B brand.
Strong demonstrated writing, editing, and proofreading skills.
Experience in content planning and audience segmentation.
Direct experience working with Content Management Systems (we use Adobe Experience Manager, but experience with other CMS will be sufficient)
Working knowledge of content performance tools such as Google Analytics, SEMrush, Lumar, Microsoft Clarity, etc.
Familiarity with A.I. as it relates to web content and web search is a major plus
Basic digitally optimized graphic design skills is a plus
Total Rewards and Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 weeks starting Vacation (may increase with tenure)
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
Employee Stock Purchase Plan – purchase company stock at a discount!
THIRD PARTY AGENCY:
Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.
Equal Opportunity Employer – Minority/Female/Disability/Veteran
#J-18808-Ljbffr
Role The Digital Content Specialist is responsible for creating and managing online content to optimize Zurn Elkay’s digital platforms to enhance our web properties and brand presence, and drive sales. This role requires technical proficiency in Content Management Systems (CMS), strong understanding of on-page SEO content of all varieties and a passion for UX continuous optimization/improvement. This position requires proactive cross-functional communication for initiatives across the Marketing, Sales and Brand teams, and requires very strong writing/editing skills.
Responsibilities
Digital Content Creation
Proactively seeks out weak/outdated/underdeveloped content areas on web properties and fortifies following brand, UX & SEO best practices
Assesses competitor digital content to inform our positioning and areas of opportunity
Authors new & optimizes existing website digital content inclusive of content pages across all web properties (landing pages, category pages, etc.) on through CMS (AEM)
Reviews website feedback and proactively advises on content to be created or improved upon
Partners with Digital Product Owner on content required to support new feature deployment
Partners with SEO Specialist for guidance on keywords and best practices for on-page content writing
Partners with Product Marketers for content ideas and nature/accuracy of written content
Partners with Channel team to disseminate completed work for amplification through channels
Partners closely with external SEO team for strategy on off-site SEO
Assists with being a brand ambassador to external partners and link exchanging/backlink acquisition
Spearheads continued development of “Help Center” sections on web properties
Federated Search
Primary Administrator of unified search platform
Works with business partners to establish appropriate product presence and sequence in search
Implements keyword and regional token strategies via search platform to ensure that products are accessible as possible
SEO & Web Analytics
Develop and monitor KPIs to understand performance and impact of onsite and offsite digital content initiatives
Organic Traffic Growth YoY %
Domain Authority % and Ranking vs Competition
Backlink Growth
Implement continuous improvement strategies to improve KPI's
Requirments
Bachelors Degree
Minimum 3 years of demonstrated experience in content creation, digital marketing, product marketing, social media, UX writing, and/or brand engagement, preferably for a national or global B2B brand.
Strong demonstrated writing, editing, and proofreading skills.
Experience in content planning and audience segmentation.
Direct experience working with Content Management Systems (we use Adobe Experience Manager, but experience with other CMS will be sufficient)
Working knowledge of content performance tools such as Google Analytics, SEMrush, Lumar, Microsoft Clarity, etc.
Familiarity with A.I. as it relates to web content and web search is a major plus
Basic digitally optimized graphic design skills is a plus
Total Rewards and Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 weeks starting Vacation (may increase with tenure)
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
Employee Stock Purchase Plan – purchase company stock at a discount!
THIRD PARTY AGENCY:
Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.
Equal Opportunity Employer – Minority/Female/Disability/Veteran
#J-18808-Ljbffr