Company Description
VERSANT is a leading force in news, sports and entertainment with iconic brands and a commitment to delivering exceptional experiences across every screen and service.
The Manager, SEO will play an integral part of the Versant DPV Performance Marketing team, executing highly visible SEO campaigns across multiple brands. This role will help lead and manage the strategy, execution, analysis, and optimization of SEO practices across brands such as Fandango, Rotten Tomatoes, Vudu, SportsEngine, GolfNow and GolfPass. The position works with cross-functional teams to identify opportunities to grow traffic and optimize toward primary SEO and GEO KPIs. The ideal candidate brings a data-driven, industry-best-practices approach and serves as the internal subject-matter expert on SEO, GEO, and AI-driven discovery, influencing product, content, and marketing decisions.
Responsibilities
Develop, lead, and execute organic marketing strategies and a roadmap that leverages data-driven insights.
Own organic growth strategy across traditional search and AI-driven discovery (Google AI Overviews, LLMs, answer engines).
Define and evolve GEO best practices to ensure brand visibility and citation in generative responses.
Partner with Content, Product, and Editorial to structure content for machine understanding and extraction.
Establish standards for structured content (schema, summaries, FAQs, entities, metadata) optimized for AI consumption.
Translate shifts in search behavior (zero-click, AI summaries) into clear priorities and roadmaps that balance traditional SEO and GEO.
Manage relationships with multiple marketing vendors and freelance partners.
Champion SEO across the organization, ensuring its consideration across marketing and product.
Collaborate with product, creative, paid, and brand teams to align SEO with company goals.
Grow new user acquisition and hit core SEO KPIs across properties, including traditional SEO, GEO, and ASO.
Demonstrate extensive knowledge of current SEO/GEO best practices with strong technical SEO/GEO background.
Familiarity with core PPC marketing principles and tools (Google and Meta Ads).
Experience with search planning fundamentals across Paid and Organic channels.
Use research tools to perform keyword gap analysis to support and prioritize keyword and content strategies.
Monitor ongoing SEO site health and maintenance reports, translating insights into actionable tasks.
Familiarity with SEO tools (Google Search Console, Lumar, Semrush, Moz, etc.) is a plus.
Lead multiple projects simultaneously with strong prioritization skills.
Champion data-driven testing to identify opportunities and scale acquisition efficiently.
Develop analyses that derive conclusions about customer behavior and communicate them to stakeholders.
Qualifications
Bachelors’ degree in Marketing or a related field
4+ years of relevant experience with a strong focus on SEO
Comprehensive understanding and application of SEO & GEO principles, tools & methodology
Excellent analytical, prioritization, organizational, and quantitative skills
Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics)
Familiarity with SEO and GEO concepts and tools is a plus
Desired Characteristics
Familiarity with sports and entertainment industries
Understanding of evolving GEO and AI discovery trends
Passion for analytics and digital marketing
A love for SEO and content marketing
Additional Job Requirements
Hybrid: This position is hybrid, generally contributing from the Orlando, FL office, a minimum of three days per week.
Travel: Moderate domestic travel for meetings, trainings, and team events as needed.
Additional Information
As part of our selection process, external candidates may be asked to attend an in-person interview. VERSANT Media is an equal employment opportunity employer. We do not discriminate based on race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or any other legally protected status. If you require a reasonable accommodation during the application process, please contact candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices. We provide a pay range to comply with pay transparency laws. Actual compensation will be based on factors such as skills, qualifications, experience, and location, and may include additional forms of compensation and benefits.
VERSANT Media is not accepting unsolicited assistance from search firms for this opportunity. Resumes submitted by search firms will be the property of VERSANT unless a valid Statement of Work is in place with our Talent Acquisition team.
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VERSANT is a leading force in news, sports and entertainment with iconic brands and a commitment to delivering exceptional experiences across every screen and service.
The Manager, SEO will play an integral part of the Versant DPV Performance Marketing team, executing highly visible SEO campaigns across multiple brands. This role will help lead and manage the strategy, execution, analysis, and optimization of SEO practices across brands such as Fandango, Rotten Tomatoes, Vudu, SportsEngine, GolfNow and GolfPass. The position works with cross-functional teams to identify opportunities to grow traffic and optimize toward primary SEO and GEO KPIs. The ideal candidate brings a data-driven, industry-best-practices approach and serves as the internal subject-matter expert on SEO, GEO, and AI-driven discovery, influencing product, content, and marketing decisions.
Responsibilities
Develop, lead, and execute organic marketing strategies and a roadmap that leverages data-driven insights.
Own organic growth strategy across traditional search and AI-driven discovery (Google AI Overviews, LLMs, answer engines).
Define and evolve GEO best practices to ensure brand visibility and citation in generative responses.
Partner with Content, Product, and Editorial to structure content for machine understanding and extraction.
Establish standards for structured content (schema, summaries, FAQs, entities, metadata) optimized for AI consumption.
Translate shifts in search behavior (zero-click, AI summaries) into clear priorities and roadmaps that balance traditional SEO and GEO.
Manage relationships with multiple marketing vendors and freelance partners.
Champion SEO across the organization, ensuring its consideration across marketing and product.
Collaborate with product, creative, paid, and brand teams to align SEO with company goals.
Grow new user acquisition and hit core SEO KPIs across properties, including traditional SEO, GEO, and ASO.
Demonstrate extensive knowledge of current SEO/GEO best practices with strong technical SEO/GEO background.
Familiarity with core PPC marketing principles and tools (Google and Meta Ads).
Experience with search planning fundamentals across Paid and Organic channels.
Use research tools to perform keyword gap analysis to support and prioritize keyword and content strategies.
Monitor ongoing SEO site health and maintenance reports, translating insights into actionable tasks.
Familiarity with SEO tools (Google Search Console, Lumar, Semrush, Moz, etc.) is a plus.
Lead multiple projects simultaneously with strong prioritization skills.
Champion data-driven testing to identify opportunities and scale acquisition efficiently.
Develop analyses that derive conclusions about customer behavior and communicate them to stakeholders.
Qualifications
Bachelors’ degree in Marketing or a related field
4+ years of relevant experience with a strong focus on SEO
Comprehensive understanding and application of SEO & GEO principles, tools & methodology
Excellent analytical, prioritization, organizational, and quantitative skills
Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics)
Familiarity with SEO and GEO concepts and tools is a plus
Desired Characteristics
Familiarity with sports and entertainment industries
Understanding of evolving GEO and AI discovery trends
Passion for analytics and digital marketing
A love for SEO and content marketing
Additional Job Requirements
Hybrid: This position is hybrid, generally contributing from the Orlando, FL office, a minimum of three days per week.
Travel: Moderate domestic travel for meetings, trainings, and team events as needed.
Additional Information
As part of our selection process, external candidates may be asked to attend an in-person interview. VERSANT Media is an equal employment opportunity employer. We do not discriminate based on race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or any other legally protected status. If you require a reasonable accommodation during the application process, please contact candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices. We provide a pay range to comply with pay transparency laws. Actual compensation will be based on factors such as skills, qualifications, experience, and location, and may include additional forms of compensation and benefits.
VERSANT Media is not accepting unsolicited assistance from search firms for this opportunity. Resumes submitted by search firms will be the property of VERSANT unless a valid Statement of Work is in place with our Talent Acquisition team.
#J-18808-Ljbffr