Digital Marketing Strategist (Hybrid)
Keystone Technologies Inc, Lansdale, Pennsylvania, United States
This is a hybrid position. Please do not apply unless you are local to our office in Lansdale, PA.
Overview About Keystone Technologies:
Founded in 1945, Keystone Technologies is a third-generation, family-owned business headquartered in the Greater Philadelphia area. A national leader in the commercial and industrial lighting industry, Keystone reaches customers across the U.S. with its mission of "Light Made Easy."
Who We Are:
We’re not your typical lighting company — and we like it that way. At Keystone, we move fast, think big, and challenge the status quo to deliver on our promise of Light Made Easy®. Our team thrives on new ideas, supports one another, aims high, works hard, and laughs often. And we always put people first — whether that’s our customers, partners, or each other. If you’re passionate about growing, collaborating, and making a difference, you’ll feel right at home here.
Our Core Values
Wow Customers:
Every interaction is an opportunity to show how much we care and appreciate all our customers, internal and external, so we create unique experiences that go above and beyond their expectations.
Grow Passionately:
We embrace growth through creativity, curiosity, and an eagerness to learn. Our work isn’t just about achieving more; it’s about evolving personally and professionally, transforming at every opportunity.
Do Right:
It’s not just good ethics to do the right thing; it’s good business. We uphold the highest integrity, and we do the right thing even when it’s hard. Why? Because trust is our most important currency.
Value People:
We come from a range of backgrounds, affiliations, and experiences. We honor everybody’s story and build lifelong relationships, whether with colleagues, customers, or partners, because to reach our fullest potential means empowering people to thrive.
Challenge Convention:
We refuse to blindly accept the status quo. With agility, courage, and tenacity, we continuously improve — asking tough questions, looking beyond surfaces, and not stopping to rest on our accomplishments.
What we offer :
Our benefits include medical, dental, vision, voluntary life insurance, employer-paid group life insurance, short-term disability, a 401k plan with company match, paid time off, and philanthropic opportunities.
The Opportunity The Digital Marketing Strategist will elevate Keystone’s digital presence across social media, paid advertising, email marketing, and marketing automation. This role is responsible for creating, executing, and analyzing digital campaigns that increase engagement, drive demand, and support overall go-to-market strategy.
This position focuses on maximizing impact through digital channels, content distribution, audience targeting, and campaign optimization.
This is an ideal role for someone who loves building digital programs, experimenting with new tools, and continuously leveling up Keystone’s online visibility and engagement.
Your Impact
Develop, execute, and optimize digital campaigns across email, social media, paid social, paid search, YouTube, and display advertising
Own day-to-day management of Keystone’s social media platforms, including content planning, posting, community engagement, and performance reporting
Concept and manage paid media campaigns with clear KPIs and ongoing optimization
Execute and analyze email marketing campaigns, with an emphasis on testing, segmentation, and conversion
Build and maintain marketing automation workflows to support customer journeys, product launches, and lead nurturing
Increase visibility and engagement on Keystone’s YouTube channel through content management, optimization, and best practices
Collaborate with the creative team to develop compelling digital-ready content (video, graphics, animations, short-form content, ad creative, etc.)
Partner with other MarTech team members to improve analytics tracking, attribution insights, and digital performance dashboards
Conduct keyword and audience research to shape targeting, content planning, and digital campaign strategy
Monitor industry trends, platform updates, and new technologies to continually evolve Keystone’s digital approach
Report on campaign performance, insights, and recommendations for continuous improvement
Ensure digital content aligns with brand standards, messaging strategy, and compliance requirements
Other duties as assigned
What You Bring
Bachelor’s Degree in Marketing, Communications
4-7 years in digital marketing, paid media, social media strategy, email marketing, or marketing automation
Experience managing paid social and paid search campaigns
Experience with marketing automation workflows and customer journey mapping
Strong understanding of campaign analytics (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, etc.)
Proficiency in building and optimizing email campaigns; HubSpot experience strongly preferred
Strong understanding of SEO fundamentals for content, titles, and YouTube optimization
Ability to write effective digital content, ad copy, and social posts
Demonstrated success driving engagement through social and/or paid advertising
Video and short-form content familiarity (YouTube, Reels, TikTok trends) a plus
Ability to manage multiple projects, deadlines, and campaigns with strong attention to detail
Curiosity, creativity, and a continuous improvement mindset
Strong communication skills and ability to collaborate across Marketing, Product, and Sales
Uphold and implement Keystone’s Core Values, consistently aligning actions and decisions that reflect the core principles
Comfortable with some domestic travel (~10%)
Please note that we do not accept unsolicited resumes from recruiters or employment agencies.
#J-18808-Ljbffr
Overview About Keystone Technologies:
Founded in 1945, Keystone Technologies is a third-generation, family-owned business headquartered in the Greater Philadelphia area. A national leader in the commercial and industrial lighting industry, Keystone reaches customers across the U.S. with its mission of "Light Made Easy."
Who We Are:
We’re not your typical lighting company — and we like it that way. At Keystone, we move fast, think big, and challenge the status quo to deliver on our promise of Light Made Easy®. Our team thrives on new ideas, supports one another, aims high, works hard, and laughs often. And we always put people first — whether that’s our customers, partners, or each other. If you’re passionate about growing, collaborating, and making a difference, you’ll feel right at home here.
Our Core Values
Wow Customers:
Every interaction is an opportunity to show how much we care and appreciate all our customers, internal and external, so we create unique experiences that go above and beyond their expectations.
Grow Passionately:
We embrace growth through creativity, curiosity, and an eagerness to learn. Our work isn’t just about achieving more; it’s about evolving personally and professionally, transforming at every opportunity.
Do Right:
It’s not just good ethics to do the right thing; it’s good business. We uphold the highest integrity, and we do the right thing even when it’s hard. Why? Because trust is our most important currency.
Value People:
We come from a range of backgrounds, affiliations, and experiences. We honor everybody’s story and build lifelong relationships, whether with colleagues, customers, or partners, because to reach our fullest potential means empowering people to thrive.
Challenge Convention:
We refuse to blindly accept the status quo. With agility, courage, and tenacity, we continuously improve — asking tough questions, looking beyond surfaces, and not stopping to rest on our accomplishments.
What we offer :
Our benefits include medical, dental, vision, voluntary life insurance, employer-paid group life insurance, short-term disability, a 401k plan with company match, paid time off, and philanthropic opportunities.
The Opportunity The Digital Marketing Strategist will elevate Keystone’s digital presence across social media, paid advertising, email marketing, and marketing automation. This role is responsible for creating, executing, and analyzing digital campaigns that increase engagement, drive demand, and support overall go-to-market strategy.
This position focuses on maximizing impact through digital channels, content distribution, audience targeting, and campaign optimization.
This is an ideal role for someone who loves building digital programs, experimenting with new tools, and continuously leveling up Keystone’s online visibility and engagement.
Your Impact
Develop, execute, and optimize digital campaigns across email, social media, paid social, paid search, YouTube, and display advertising
Own day-to-day management of Keystone’s social media platforms, including content planning, posting, community engagement, and performance reporting
Concept and manage paid media campaigns with clear KPIs and ongoing optimization
Execute and analyze email marketing campaigns, with an emphasis on testing, segmentation, and conversion
Build and maintain marketing automation workflows to support customer journeys, product launches, and lead nurturing
Increase visibility and engagement on Keystone’s YouTube channel through content management, optimization, and best practices
Collaborate with the creative team to develop compelling digital-ready content (video, graphics, animations, short-form content, ad creative, etc.)
Partner with other MarTech team members to improve analytics tracking, attribution insights, and digital performance dashboards
Conduct keyword and audience research to shape targeting, content planning, and digital campaign strategy
Monitor industry trends, platform updates, and new technologies to continually evolve Keystone’s digital approach
Report on campaign performance, insights, and recommendations for continuous improvement
Ensure digital content aligns with brand standards, messaging strategy, and compliance requirements
Other duties as assigned
What You Bring
Bachelor’s Degree in Marketing, Communications
4-7 years in digital marketing, paid media, social media strategy, email marketing, or marketing automation
Experience managing paid social and paid search campaigns
Experience with marketing automation workflows and customer journey mapping
Strong understanding of campaign analytics (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, etc.)
Proficiency in building and optimizing email campaigns; HubSpot experience strongly preferred
Strong understanding of SEO fundamentals for content, titles, and YouTube optimization
Ability to write effective digital content, ad copy, and social posts
Demonstrated success driving engagement through social and/or paid advertising
Video and short-form content familiarity (YouTube, Reels, TikTok trends) a plus
Ability to manage multiple projects, deadlines, and campaigns with strong attention to detail
Curiosity, creativity, and a continuous improvement mindset
Strong communication skills and ability to collaborate across Marketing, Product, and Sales
Uphold and implement Keystone’s Core Values, consistently aligning actions and decisions that reflect the core principles
Comfortable with some domestic travel (~10%)
Please note that we do not accept unsolicited resumes from recruiters or employment agencies.
#J-18808-Ljbffr