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Marketing & Outreach Coordinator

Bloomingfoods, Bloomington, Indiana, United States, 47401

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Overview

Bloomingfoods is a community-owned cooperative grocery store with two locations and was founded in 1976. Bloomingfoods promotes healthy, high quality, sustainable, and environmentally-sound products at a fair price. The co-op provides a market for local, fair and healthful products, produced with care for the land, animals, and future generations; a democratic cooperative-ownership model that provides meaningful employment and strengthens the community; a sustainable local food economy with fair prices for producers and owner-members; access to education on food systems, cooperative values, and the interconnectedness of food, health, and the environment. As a co-op, Bloomingfoods operates on a cooperative basis for the mutual benefit of its owners. Our People

We have hikers, bikers, gardeners, musicians, artists, bakers, golfers, foodies, university students and many other varieties of people and interests at the co-op. You will have an opportunity to learn from others and make new friends! Our Team The Marketing & Communications team is responsible for continuing decades of great work and establishing new programs and connections to help the co-op grow. Through marketing and communications across traditional and digital media, we amplify the co-op\'s ends, principles, and values, and deepen connections with the community through programs and engagement with customers, owner-members, staff, and community partners. The Role

The Marketing & Outreach Coordinator works closely with the Marketing & Communications team, general management team, in-store departments, and community partners. You will assist in developing high-level, on-brand messaging and content for in-store signage, e-blasts, website, Shop Hero app, and other content channels. You will also assist in creating and executing innovative promotions and in managing and evolving critical programs (e.g., Positive Change, Fresh Deals, Local Vendor Demos, Bloomingfoods for All, Gallery Walk, EarthFest, Co-op Month Celebration), in addition to creating new programs aligned with the strategic business plan to increase internal and external engagement. Duties & Responsibilities

Assist in the creation of visual and written content for digital and traditional communications that is on-brand, inclusive and engaging. Update the website with weekly, monthly, and annual promotions, events, and programs. Assist with regular website content updates, design, layout, accessibility, SEO, ALT text and Meta descriptions; follow best practices to optimize the site. Create weekly, monthly and quarterly digital and print materials for promotions, campaigns and events; including printing, cutting, laminating and delivering in-store signage. Assist with original and template signage and ad copy. Review and edit all copy to eliminate errors. Assist in the management of social media platforms by posting upcoming events on Facebook. Assist in taking photos and videos of products and events for marketing communications, including weekend events. Assist with event planning and coordination. Represent the Co-op at public and internal events and promote the Co-op\'s values in the community, including weekend events. Assist in the creation and implementation of owner-member communications. Develop and create strategic planning related to branding, marketing, public relations, communications, owner-member engagement, local vendors, and education & outreach. Seek out and build beneficial partnerships with key industry players, agencies, and vendors. Respond to emails with urgency. Communicate and track tasks and projects with the Marketing & Communications Manager. Be honest and ethical in all communications to ensure good working relationships, internal and external. Complete ongoing monthly professional development. Maintain a detailed and organized agenda with daily, weekly, monthly, and annual tasks. Ensure all digital files on work laptop, Google Drive, and Canva are organized and up-to-date. Other duties as assigned. Qualifications

Desired Skills and Qualifications (2+ years of experience in the following hard skills areas): Punctual and highly dependable; high ethics Works well under pressure; self-motivated and driven Strong attention to detail; excellent editing skills Works well in a team and independently; needs minimal guidance managing projects Excellent interpersonal skills; open to constructive feedback Ability to prioritize projects to meet deadlines; resourceful Ability to create touchpoints that are on-brand; original content creation & marketing Social media management (Facebook/Instagram/Twitter/LinkedIn) Please include your marketing portfolio highlighting your previous work—writing samples (blog post, social media copy, and/or email marketing copy), social media posts that you are most proud of or that received the highest engagement, and print and digital samples of brochures, flyers, signs, ads, newsletters, or email blasts. IMPORTANT DISCLAIMER NOTICE: The job duties, elements, responsibilities, skills, functions, experience, educational factors, requirements, and conditions listed in this job description are representative only and not exhaustive of the tasks that the employee may be required to perform. The employer reserves the right to revise this job description at any time and require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or a work environment change. The pay range for this role is: 43,888 USD per year (Business Office)

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