Associate Digital Marketing Manager
Tactile Medical, Minneapolis, Minnesota, United States, 55400
Overview
At Tactile Medical, we specialize in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.
The Associate Digital Marketing Manager supports the planning, execution, and optimization of digital marketing programs that promote and support Tactile Medical’s business units. This role partners closely with the Digital Marketing Manager and cross functional stakeholders to execute digital campaigns, analyze performance, and apply learnings that support business objectives and key performance indicators (KPIs).
This role is hands on and execution focused, with an emphasis on marketing automation, website optimization, analytics, and continuous improvement across digital channels. The Associate Digital Marketing Manager plays an important role in ensuring digital experiences are optimized, measurable, and aligned to business priorities.
Responsibilities
Digital Campaign & Platform Support
Support the execution of digital marketing campaigns across email, web, search, and other digital channels
Assist in managing the HubSpot marketing automation platform, including email builds, audience targeting, testing, and deployment
Maintain and update digital campaign assets, landing pages, and site content in alignment with business strategies
Partner with internal teams and external agencies to support digital execution across web content, paid and organic search, and social media
Manage and triage all social channel inquiries 24/7
Build out social media content calendar
In collaboration with Marcom, manage paid ad program
Website & Customer Experience
Build and maintain landing pages and category pages to support campaign and business area objectives
Support site merchandising efforts by assisting with content planning and personalization initiatives
Help identify opportunities to improve site usability, conversion, and overall customer experience
Assist with managing key website functionality and ensuring content accuracy and alignment
Support e-commerce activities
Analytics, Optimization & Reporting
Support KPI tracking and ongoing reporting related to digital performance and campaign effectiveness
Analyze website, email, and campaign data to uncover insights and optimization opportunities
Assist with A/B testing initiatives and apply best practices to improve engagement and conversion
Monitor SEO performance and support keyword and organic search optimization efforts
Continuous Improvement & Market Awareness
Stay informed on digital marketing trends, tools, and best practices
Track competitive digital activity and share observations and insights with the broader team
Support process improvements to enhance efficiency, performance, and effectiveness of digital initiatives
Perform other duties as assigned
Education & Experience
3 to 6 years of experience developing and implementing digital marketing strategy and execution
Bachelor’s degree in marketing, digital communications or related field
Strong experience directing and managing outside agency partners
Experience working in a fast-paced, continuously changing environment while balancing multiple deadline-driven priorities
Preferred
Fluency in HubSpot, Salesforce, WordPress, and/or marketing automation strategy
Knowledge & Skills
Excellent knowledge and experience working with online marketing tools and best practices (HubSpot and WordPress a plus)
Solid knowledge of online marketing tools and best practices, such as Google AdWords and Analytics
Excellent analytical and project management skills
Analytical and process-oriented, comfortable working with data and making data-driven decisions
Understanding of HTML, performing CMS edits, tags and links preferred
Critical thinker and problem-solving skills
Excellent verbal, written and interpersonal skills
Advanced level of proficiency with Microsoft Office suite
Ability to develop strong relationships cross-functionally and collaborate in order to accomplish project goals
Complete project tasks under pressure
Operate as a strong team player with a high degree of flexibility
Problem solve and share best practices with members of the project team
Below is the starting salary or hourly range for this position, although offers may differ based on the candidate\'s location, job-specific knowledge, skills and experience.
US Pay Range
$81,400 - $113,925 USD
To learn more about our Privacy Statement follow this link - https://tactilemedical.com/privacy-statement/
To learn more about our California Privacy Notice follow this link - https://tactilemedical.com/california-privacy-notice/
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The Associate Digital Marketing Manager supports the planning, execution, and optimization of digital marketing programs that promote and support Tactile Medical’s business units. This role partners closely with the Digital Marketing Manager and cross functional stakeholders to execute digital campaigns, analyze performance, and apply learnings that support business objectives and key performance indicators (KPIs).
This role is hands on and execution focused, with an emphasis on marketing automation, website optimization, analytics, and continuous improvement across digital channels. The Associate Digital Marketing Manager plays an important role in ensuring digital experiences are optimized, measurable, and aligned to business priorities.
Responsibilities
Digital Campaign & Platform Support
Support the execution of digital marketing campaigns across email, web, search, and other digital channels
Assist in managing the HubSpot marketing automation platform, including email builds, audience targeting, testing, and deployment
Maintain and update digital campaign assets, landing pages, and site content in alignment with business strategies
Partner with internal teams and external agencies to support digital execution across web content, paid and organic search, and social media
Manage and triage all social channel inquiries 24/7
Build out social media content calendar
In collaboration with Marcom, manage paid ad program
Website & Customer Experience
Build and maintain landing pages and category pages to support campaign and business area objectives
Support site merchandising efforts by assisting with content planning and personalization initiatives
Help identify opportunities to improve site usability, conversion, and overall customer experience
Assist with managing key website functionality and ensuring content accuracy and alignment
Support e-commerce activities
Analytics, Optimization & Reporting
Support KPI tracking and ongoing reporting related to digital performance and campaign effectiveness
Analyze website, email, and campaign data to uncover insights and optimization opportunities
Assist with A/B testing initiatives and apply best practices to improve engagement and conversion
Monitor SEO performance and support keyword and organic search optimization efforts
Continuous Improvement & Market Awareness
Stay informed on digital marketing trends, tools, and best practices
Track competitive digital activity and share observations and insights with the broader team
Support process improvements to enhance efficiency, performance, and effectiveness of digital initiatives
Perform other duties as assigned
Education & Experience
3 to 6 years of experience developing and implementing digital marketing strategy and execution
Bachelor’s degree in marketing, digital communications or related field
Strong experience directing and managing outside agency partners
Experience working in a fast-paced, continuously changing environment while balancing multiple deadline-driven priorities
Preferred
Fluency in HubSpot, Salesforce, WordPress, and/or marketing automation strategy
Knowledge & Skills
Excellent knowledge and experience working with online marketing tools and best practices (HubSpot and WordPress a plus)
Solid knowledge of online marketing tools and best practices, such as Google AdWords and Analytics
Excellent analytical and project management skills
Analytical and process-oriented, comfortable working with data and making data-driven decisions
Understanding of HTML, performing CMS edits, tags and links preferred
Critical thinker and problem-solving skills
Excellent verbal, written and interpersonal skills
Advanced level of proficiency with Microsoft Office suite
Ability to develop strong relationships cross-functionally and collaborate in order to accomplish project goals
Complete project tasks under pressure
Operate as a strong team player with a high degree of flexibility
Problem solve and share best practices with members of the project team
Below is the starting salary or hourly range for this position, although offers may differ based on the candidate\'s location, job-specific knowledge, skills and experience.
US Pay Range
$81,400 - $113,925 USD
To learn more about our Privacy Statement follow this link - https://tactilemedical.com/privacy-statement/
To learn more about our California Privacy Notice follow this link - https://tactilemedical.com/california-privacy-notice/
#J-18808-Ljbffr