Digital Media Campaign Strategist
Schaefer Advertising Co., Fort Worth, Texas, United States, 76102
Overview
DIGITAL MEDIA CAMPAIGN STRATEGIST
At Schaefer Ad Co., our goal as an agency is to make life better for our clients, our team, our community and ourselves. Our culture is rooted in every employee and fosters community, out-of-the-box ideas, growth, collaboration and trust. We strive to be an empowering place to work that maintains a fun, engaging environment where individuality is celebrated.
Vision
Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team. This person will work with media leadership, digital media, and account teams to plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, Programmatic Display, and emerging performance channels.
This role supports Schaefer’s three key verticals — healthcare, real estate development, and destination and entertainment — and aims to turn media investment into meaningful business outcomes. The ideal candidate is highly detailed, analytically minded, strategically curious, and capable of combining discipline with creativity in campaign management.
Modern digital media emphasizes intelligent systems that combine data, technology, audiences, and creative to drive performance. The role uses automation and AI-powered optimization thoughtfully, guided by human insight and strategic thinking.
The person will manage campaigns with diligence, speed, and accuracy, continually seeking smarter ways to improve performance, efficiency, and ROI. They will bring ideas, test approaches, and provide recommendations to help clients grow.
Key Responsibilities
The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients, with oversight from media leadership and in conjunction with Account Service, Digital Media and external partners.
Build, launch, and manage digital campaigns across multichannel plans.
Campaign Strategy & Planning (20%)
Develop and launch multichannel digital strategies aligned to client goals.
Partner with Account Service, Media Leadership, and external partners to shape campaign approach.
Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI.
Campaign Management & Optimization (40%)
A focused expertise on both Paid Social and Organic Social is critical; the role also manages programmatic, streaming, publication and other emerging tactics with input from leadership and the team.
Manage daily campaign budgets and pacing and maintain digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment.
Monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. Conduct competitive and market analysis, and implement creative and audience testing.
Performance Analysis (20%)
Contribute to campaign analytics report development by providing thoughtful insights and recommendations based on campaign knowledge and expertise within the tactic.
Client Communication & Presentation (15%)
Clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way.
Support live client meetings by addressing data-related questions and providing clarification on performance trends.
Demonstrate professionalism and confidence in client-facing settings.
Team Enablement & Innovation (5%)
Support training and development of junior team members through knowledge sharing, QA and best-practice guidance.
Contribute to process improvements that increase efficiency, consistency and campaign quality.
Serve as a subject-matter resource for platform updates, new capabilities and emerging trends.
Qualifications & Skills
At least three years of hands-on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
Agency or platform environment experience is required, with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms.
Experience managing display or programmatic campaigns, working with automation and AI-driven bidding tools, and handling monthly budgets of $10,000 or more; familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion-driven reporting is a plus.
We are looking for someone who brings precision and perspective — someone who understands how creative, audience, and media work together and who is excited to continue learning as technology evolves.
Benefits
401k with 3% Employer Contribution
Health, Dental, Vision, and Life Insurance
Generous Holiday Schedule and PTO Program
Annual Incentive Program
Supportive Parental Leave Program
“Make Life Better” Paid Volunteer and Community Service Program
Dog Friendly Office
Hybrid Work Week M-Th in office, Fri WFH
No Work on Your Birthday
Fun Company Events
Voted Best Places to Work Fort Worth
Voted Best Places for Working Parents
Schaefer Advertising Co Talent Philosophy Performance: Every job in the world comes with a certain set of expectations. We set the bar high and aim to exceed expectations. Every task matters and performing with excellence sets us apart.
Behavior: Every employee contributes to our culture. We will be patient, kind, respectful and compassionate. We will put others first and address conflict with respect.
Differentiation: Good work is expected; great work is rewarded. Each person’s path is defined by responsibilities, performance, growth, and learning. We invest in and reward growth.
Transparency: We provide a clear path for development through training and experiences, with open dialogue about career aspirations and growth opportunities.
Accountability: No one is perfect, but we all hold ourselves and others accountable to do what we say we will do, when we said we would do it.
What’s Next? If this opportunity and Schaefer Advertising feel like the right fit, please submit your resume and cover letter here. All applicants will be contacted by our team with a follow-up response. Our hiring process is rigorous and aims to ensure the best hiring decisions for you and us.
#J-18808-Ljbffr
At Schaefer Ad Co., our goal as an agency is to make life better for our clients, our team, our community and ourselves. Our culture is rooted in every employee and fosters community, out-of-the-box ideas, growth, collaboration and trust. We strive to be an empowering place to work that maintains a fun, engaging environment where individuality is celebrated.
Vision
Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team. This person will work with media leadership, digital media, and account teams to plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, Programmatic Display, and emerging performance channels.
This role supports Schaefer’s three key verticals — healthcare, real estate development, and destination and entertainment — and aims to turn media investment into meaningful business outcomes. The ideal candidate is highly detailed, analytically minded, strategically curious, and capable of combining discipline with creativity in campaign management.
Modern digital media emphasizes intelligent systems that combine data, technology, audiences, and creative to drive performance. The role uses automation and AI-powered optimization thoughtfully, guided by human insight and strategic thinking.
The person will manage campaigns with diligence, speed, and accuracy, continually seeking smarter ways to improve performance, efficiency, and ROI. They will bring ideas, test approaches, and provide recommendations to help clients grow.
Key Responsibilities
The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients, with oversight from media leadership and in conjunction with Account Service, Digital Media and external partners.
Build, launch, and manage digital campaigns across multichannel plans.
Campaign Strategy & Planning (20%)
Develop and launch multichannel digital strategies aligned to client goals.
Partner with Account Service, Media Leadership, and external partners to shape campaign approach.
Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI.
Campaign Management & Optimization (40%)
A focused expertise on both Paid Social and Organic Social is critical; the role also manages programmatic, streaming, publication and other emerging tactics with input from leadership and the team.
Manage daily campaign budgets and pacing and maintain digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment.
Monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. Conduct competitive and market analysis, and implement creative and audience testing.
Performance Analysis (20%)
Contribute to campaign analytics report development by providing thoughtful insights and recommendations based on campaign knowledge and expertise within the tactic.
Client Communication & Presentation (15%)
Clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way.
Support live client meetings by addressing data-related questions and providing clarification on performance trends.
Demonstrate professionalism and confidence in client-facing settings.
Team Enablement & Innovation (5%)
Support training and development of junior team members through knowledge sharing, QA and best-practice guidance.
Contribute to process improvements that increase efficiency, consistency and campaign quality.
Serve as a subject-matter resource for platform updates, new capabilities and emerging trends.
Qualifications & Skills
At least three years of hands-on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
Agency or platform environment experience is required, with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms.
Experience managing display or programmatic campaigns, working with automation and AI-driven bidding tools, and handling monthly budgets of $10,000 or more; familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion-driven reporting is a plus.
We are looking for someone who brings precision and perspective — someone who understands how creative, audience, and media work together and who is excited to continue learning as technology evolves.
Benefits
401k with 3% Employer Contribution
Health, Dental, Vision, and Life Insurance
Generous Holiday Schedule and PTO Program
Annual Incentive Program
Supportive Parental Leave Program
“Make Life Better” Paid Volunteer and Community Service Program
Dog Friendly Office
Hybrid Work Week M-Th in office, Fri WFH
No Work on Your Birthday
Fun Company Events
Voted Best Places to Work Fort Worth
Voted Best Places for Working Parents
Schaefer Advertising Co Talent Philosophy Performance: Every job in the world comes with a certain set of expectations. We set the bar high and aim to exceed expectations. Every task matters and performing with excellence sets us apart.
Behavior: Every employee contributes to our culture. We will be patient, kind, respectful and compassionate. We will put others first and address conflict with respect.
Differentiation: Good work is expected; great work is rewarded. Each person’s path is defined by responsibilities, performance, growth, and learning. We invest in and reward growth.
Transparency: We provide a clear path for development through training and experiences, with open dialogue about career aspirations and growth opportunities.
Accountability: No one is perfect, but we all hold ourselves and others accountable to do what we say we will do, when we said we would do it.
What’s Next? If this opportunity and Schaefer Advertising feel like the right fit, please submit your resume and cover letter here. All applicants will be contacted by our team with a follow-up response. Our hiring process is rigorous and aims to ensure the best hiring decisions for you and us.
#J-18808-Ljbffr