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Senior Social Strategist, Youtube

Insight Global, Stamford, Connecticut, United States, 06925

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Responsibilities and Qualifications

7–10+ years in social strategy with a heavy focus on YouTube channel development

Proven experience standing up YouTube programs from scratch fir enterprise level companies

Deep understanding of YouTube algorithms, discovery signals, metadata, retention, and watch‑time drivers

Strong expertise in SEO and AEO, and ability to tie YouTube content to modern search behavior

Ability to perform competitive landscape analysis and turn insights into actionable channel strategy

Demonstrated ability to create YouTube-first content frameworks, programming calendars, and creative briefs

Fluent in YouTube analytics and KPIs; highly analytical AND creative

Expert-level understanding of Reddit culture, community behaviors, and platform norms

Day to Day Insight Global is looking for a Social Strategist that will lead the stand up of a fully operational channel strategy from scratch and driving all YouTube‑first planning. They will audit current performance, analyze the competitive landscape, and create platform‑native content frameworks, programming calendars, and creative briefs. They must deeply understand YouTube algorithms, discovery signals, watch‑time and retention behavior, and how thumbnails, titles, metadata, and video structure affect search and visibility. They’ll ensure all content aligns with SEO and AEO best practices to strengthen the brand’s presence across YouTube. This senior strategist brings thought leadership, guiding teams and clients on what to do and why it will drive growth, combining high analytical skill with strong creative instincts and true YouTube expertise.

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