Senior Marketing Consultant - Employment Brand & Recruitment Marketing
Caterpillar Brazil, Irving, Texas, United States, 75084
As a Senior Marketing Consultant, you will serve as a strategic partner to five business units, leading the development of data driven, insight led recruitment marketing strategies aligned with Caterpillar’s enterprise priorities and employee value proposition. You will manage and influence senior stakeholders often with competing priorities, develop tailored engagement approaches for multiple audience groups, and drive alignment across Talent Acquisition, HR, Communications, and business leaders. **What Skills You Will Have:**
Knowledge of the values and practices that align candidate needs and satisfaction as primary considerations in all business decisions and ability to
Knowledge of effective influencing tactics and strategies; ability to
Knowledge of relationship management techniques; ability to
Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to
and techniques; ability to effectively **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Strong data‑driven mindset, with experience using analytics, paid media performance, and market research to inform decisions. Experience conducting market and competitive analysis to identify trends, opportunities, and insights for leadership.Demonstrated ability to influence senior stakeholders, balance competing priorities, and build alignment across complex organizations. Experience developing integrated marketing strategies, personas, or multi‑channel recruitment campaigns. Ability to optimize campaigns based on KPIs and communicate insights through clear, actionable reporting.Experience leading cross‑functional projects and driving adoption of new tools, processes, or marketing capabilities. * The primary location for this position is Irving, TX* This role requires 5 days a week in office* Domestic relocation is available for those who qualify* Sponsorship is **not** available* Domestic travel up to 10%* Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.* Here you earn more than just a salary because we value your performance.
We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays.* All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
Knowledge of the values and practices that align candidate needs and satisfaction as primary considerations in all business decisions and ability to
Knowledge of effective influencing tactics and strategies; ability to
Knowledge of relationship management techniques; ability to
Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to
and techniques; ability to effectively **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Strong data‑driven mindset, with experience using analytics, paid media performance, and market research to inform decisions. Experience conducting market and competitive analysis to identify trends, opportunities, and insights for leadership.Demonstrated ability to influence senior stakeholders, balance competing priorities, and build alignment across complex organizations. Experience developing integrated marketing strategies, personas, or multi‑channel recruitment campaigns. Ability to optimize campaigns based on KPIs and communicate insights through clear, actionable reporting.Experience leading cross‑functional projects and driving adoption of new tools, processes, or marketing capabilities. * The primary location for this position is Irving, TX* This role requires 5 days a week in office* Domestic relocation is available for those who qualify* Sponsorship is **not** available* Domestic travel up to 10%* Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.* Here you earn more than just a salary because we value your performance.
We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays.* All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr