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Content Strategist

Gradient Financial Group, Arden Hills, Minnesota, United States

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Overview Are you a skilled storyteller with a strategic mindset, capable of transforming ideas into compelling, results-driven marketing content? If you excel at crafting messaging that resonates, shapes brand voice, and drives engagement across multiple channels, this could be an excellent opportunity.

Gradient Financial Group is a financial services organization with twelve specialized entities, including Luson Media, a full-service branding, marketing, and public relations agency built for brands that want to stand out and scale. We help clients bring their ideas to life through thoughtful strategy, strong creative, and marketing that performs.

What You’ll Do

Write compelling, conversion-driven copy across multiple platforms including:

Websites and landing pages

Brand messaging and positioning

Email campaigns and nurture sequences

Social media content and paid ads

Blogs and thought leadership content

Scripts (video, reels, podcasts, promos)

Sales collateral (one-pagers, pitch decks, brochures, etc.)

Build content strategies that align with business goals (not just “posting to post”)

Collaborate with designers, strategists, and account leads to bring campaigns to life

Translate complex topics into clear, engaging messaging that audiences actually understand

Maintain brand voice consistency across channels and deliverables

Help develop content calendars, messaging frameworks, and campaign themes

What You Bring

3+ years of professional copywriting and/or content strategy experience – Required

Strong experience writing for sales and marketing campaigns – Preferred

A portfolio that shows range: short-form, long-form, and conversion copy – Preferred

The ability to write in multiple tones and brand voices

A natural storyteller with a sharp creative edge

Comfortable writing for both brand-building and sales-driving content

Bonus Points If You Have:

Experience writing for financial services, wealth management, insurance, or fintech

Experience creating sales enablement content or writing for high-trust industries

Knowledge of SEO best practices and content optimization

Experience writing scripts for video/social content

Our Benefits

Competitive compensation and comprehensive benefits

4 weeks of accrued PTO, plus 9 paid holidays

Medical, dental, vision, life insurance, and 401(k)

8 hours of paid volunteer time off (VTO)

Ability to work in-office four days per week with one remote workday

Ongoing professional development and training

A collaborative team that values expertise, initiative, and growth

Why You’ll Love Working Here At Gradient, we set high expectations, but we back them with support, collaboration, and opportunities to grow. If you’re positive, driven, and enjoy working alongside motivated teammates, you’ll feel right at home.

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