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Senior Paid Social Associate

the LEGO Group, Boston, Massachusetts, us, 02298

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Overview

Job Description Join the LEGO® Group as a Senior Paid Social Associate and support us in delivering data-driven, high-impact digital media campaigns that connect the LEGO Group with millions of fans in your market group. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You’ll implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.

Core Responsibilities

Media Strategy & Vision – Support in driving and implementing the LEGO Group’s selection of key initiatives using Paid Social, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.

Investment Stewardship & Governance – Establish, ensure global standards are followed and met, delivering the strongest return for the LEGO Group.

Collaborator & Executive Influence – Serve as the market group subject matter expert for paid social, engaging with leadership, Brand Managers, key collaborators, and external partners to drive alignment and advocacy.

Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Requirements / Qualifications

Hands-on experience in digital and Paid Social media.

Proven experience managing paid social performance campaigns across major platforms, including YouTube, Meta, and TikTok.

Strong background in digital media planning or account management, with hands-on campaign activation experience.

Proficient in budget allocation, campaign pacing, platform strategy, and planning across multiple channels.

Proficient in communication, able to translate strategic targets into actionable media blueprints.

Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams.

Passion for building inclusive teams, developing talent, and fostering a high-performance culture.

Commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission.

Relocation & Hybrid There is no relocation budget for this role.

Hybrid working model: Our workplace enables our LEGO® colleagues to be and do their best at work. This 3 day in-office hybrid model embraces diverse life situations and aligns with our People Promise.

Compensation The salary for this position has a range of $84,488.00 - $126,732.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you? Here are some of what to expect:

Family Care Leave

– Enhanced paid leave options for important times.

Insurances

– Life and disability insurance for protection and peace of mind.

Wellbeing

– Access to wellbeing initiatives and the Headspace App.

Colleague Discount

– Generous colleague discount from day 1.

Bonus

– Potential bonus when goals are reached, if eligible.

Your workplace

– Primary workplace location and hybrid policy discussed during recruitment.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. We support our employees in being there for the moments that matter in life and celebrate families of all kinds. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing. Candidates offered positions with high engagement with children may be required to complete safeguarding screening as a condition of the offer. We conduct drug screening as part of our drug-free workplace policy. Online Application Accessibility Statement: LEGO systems strive to make www.LEGO.com/jobs accessible to all users. For accessibility assistance, contact the HR Service Desk.

Closing Applications are reviewed on an ongoing basis. We reserve the right to amend or withdraw jobs at any time, including prior to any advertised closing date. Please apply if you’re interested.

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