Patient Growth & Digital Marketing Manager
RxSight Inc., Aliso Viejo, California, United States, 92656
Description
RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.
OVERVIEW The Patient Growth & Digital Marketing Manager is a strategic and executional leader responsible for driving RxSight’s patient-facing digital growth initiatives across social media, paid media, and direct-to-consumer (DTC) channels. This role owns the day-to-day management and optimization of RxSight’s digital ecosystem, translating high-level strategy into integrated, multi-channel campaigns that measurably increase patient awareness, engagement, and demand.
Serving as a key bridge between strategy and execution, this role partners closely with the Director of Marketing, cross-functional internal stakeholders, and external agency partners to plan, launch, and optimize campaigns that elevate RxSight’s brand and enhance the patient experience. The Manager will balance creativity with performance, ensuring all initiatives are compliant, on-brand, data-informed, and aligned with growth objectives. This is a hands-on leadership role with clear ownership, accountability, and influence across patient and select HCP-facing channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES Digital Growth & Campaign Leadership
Own the execution and optimization of patient-facing digital marketing initiatives, including organic social, paid media, and DTC campaigns designed to drive awareness, engagement, and patient growth.
Translate strategic objectives into actionable digital campaigns with clear goals, timelines, and success metrics.
Continuously evaluate and optimize campaign performance using analytics, audience insights, and ROI measurement to inform decision-making and future planning.
Channel & Content Management
Lead day-to-day management of RxSight’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms as appropriate.
Develop, maintain, and evolve a cohesive content calendar that aligns with brand priorities, campaign milestones, and audience needs.
Ensure consistent brand voice, messaging, and visual identity across all digital channels.
Collaboration & Agency Partnership
Partner closely with internal teams (Marketing, Professional Education, Sales, Clinical, Customer Experience) to align messaging and execution across patient and HCP touchpoints.
Serve as the primary day-to-day point of contact for agency partners, ensuring deliverables are on strategy, on time, and on budget.
Provide clear briefs, feedback, and direction to creative and media partners to drive high-quality output.
Compliance & Governance
Ensure all content, campaigns, and digital communications comply with healthcare regulations, internal review processes, and company messaging standards.
Manage routing, documentation, and approvals in coordination with document control and MLR teams.
Engagement & Community Management
Monitor and respond to inbound messages, comments, and inquiries across digital channels in a timely, professional, and on-brand manner.
Escalate clinical, sales, or service-related inquiries to appropriate internal teams as needed, ensuring a seamless patient experience.
Platform & Asset Management
Own the maintenance and ongoing accuracy of the physician locator, ensuring patients have clear, accessible pathways to providers.
Maintain and evolve digital asset libraries and patient-facing materials to support campaigns and practice needs.
Operational & Program Support
Contribute to broader marketing initiatives, including onboarding support for new practices, campaign launches, and cross-functional programs.
Support recognition and engagement programs and assist with transitions into CRM-based workflows where applicable.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
Proven experience in digital marketing and social media management, preferably within healthcare, med-tech, or patient-focused brands.
Demonstrated experience managing both organic and paid digital campaigns, including DTC initiatives.
Strong understanding of healthcare compliance, regulatory requirements, and channel-appropriate messaging.
Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
Strong analytical skills with the ability to interpret performance data and translate insights into action.
Experience working with external agencies and cross-functional internal teams to execute integrated campaigns.
Ability to balance patient-centric storytelling with professional, credible HCP communications.
Must be able to communicate effectively with internal and external team members
SUPERVISORY RESPONSIBILITIES This role does not have direct people management responsibility at this time but is expected to lead and coordinate the work of external agency partners and vendors. The role operates with managerial-level ownership, accountability, and influence across assigned programs and channels.
EDUCATION, EXPERIENCE, and TRAINING
Associate’s degree in Marketing, Advertising, Business, or a related field required; Bachelor’s degree preferred
2–4 years of experience in digital marketing, social media, or growth-oriented marketing roles
Prior MedTech marketing experience required, with a strong preference for ophthalmology
Experience executing multi-channel campaigns with measurable outcomes.
Completion of all required corporate compliance and ethics training per company policy.
Training to be completed per the training plan for this position as maintained in the document control system
The training requirements on TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy, and TRN-10009 Code of Business Conducts and Ethics must be diligently completed within 30 days from the hiring date and on an annual basis
CERTIFICATES, LICENSES, REGISTRATIONS
None Required
COMPUTER SKILLS
Advanced in Microsoft Office Suite
Word Processing
Spreadsheet Software
Design Software
Project Management System
Notice to Staffing Agencies and Search Firms RxSight does not accept unsolicited resumes or candidate submissions from staffing agencies or search firms for any employment opportunities. All agency engagements must be authorized in writing for a specific position by RxSight’s Talent Acquisition department. Any resumes or candidate information submitted without such specific engagement will be considered unsolicited and the property of RxSight. No fees will be paid in the event a candidate is hired under these circumstances.
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OVERVIEW The Patient Growth & Digital Marketing Manager is a strategic and executional leader responsible for driving RxSight’s patient-facing digital growth initiatives across social media, paid media, and direct-to-consumer (DTC) channels. This role owns the day-to-day management and optimization of RxSight’s digital ecosystem, translating high-level strategy into integrated, multi-channel campaigns that measurably increase patient awareness, engagement, and demand.
Serving as a key bridge between strategy and execution, this role partners closely with the Director of Marketing, cross-functional internal stakeholders, and external agency partners to plan, launch, and optimize campaigns that elevate RxSight’s brand and enhance the patient experience. The Manager will balance creativity with performance, ensuring all initiatives are compliant, on-brand, data-informed, and aligned with growth objectives. This is a hands-on leadership role with clear ownership, accountability, and influence across patient and select HCP-facing channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES Digital Growth & Campaign Leadership
Own the execution and optimization of patient-facing digital marketing initiatives, including organic social, paid media, and DTC campaigns designed to drive awareness, engagement, and patient growth.
Translate strategic objectives into actionable digital campaigns with clear goals, timelines, and success metrics.
Continuously evaluate and optimize campaign performance using analytics, audience insights, and ROI measurement to inform decision-making and future planning.
Channel & Content Management
Lead day-to-day management of RxSight’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms as appropriate.
Develop, maintain, and evolve a cohesive content calendar that aligns with brand priorities, campaign milestones, and audience needs.
Ensure consistent brand voice, messaging, and visual identity across all digital channels.
Collaboration & Agency Partnership
Partner closely with internal teams (Marketing, Professional Education, Sales, Clinical, Customer Experience) to align messaging and execution across patient and HCP touchpoints.
Serve as the primary day-to-day point of contact for agency partners, ensuring deliverables are on strategy, on time, and on budget.
Provide clear briefs, feedback, and direction to creative and media partners to drive high-quality output.
Compliance & Governance
Ensure all content, campaigns, and digital communications comply with healthcare regulations, internal review processes, and company messaging standards.
Manage routing, documentation, and approvals in coordination with document control and MLR teams.
Engagement & Community Management
Monitor and respond to inbound messages, comments, and inquiries across digital channels in a timely, professional, and on-brand manner.
Escalate clinical, sales, or service-related inquiries to appropriate internal teams as needed, ensuring a seamless patient experience.
Platform & Asset Management
Own the maintenance and ongoing accuracy of the physician locator, ensuring patients have clear, accessible pathways to providers.
Maintain and evolve digital asset libraries and patient-facing materials to support campaigns and practice needs.
Operational & Program Support
Contribute to broader marketing initiatives, including onboarding support for new practices, campaign launches, and cross-functional programs.
Support recognition and engagement programs and assist with transitions into CRM-based workflows where applicable.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
Proven experience in digital marketing and social media management, preferably within healthcare, med-tech, or patient-focused brands.
Demonstrated experience managing both organic and paid digital campaigns, including DTC initiatives.
Strong understanding of healthcare compliance, regulatory requirements, and channel-appropriate messaging.
Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
Strong analytical skills with the ability to interpret performance data and translate insights into action.
Experience working with external agencies and cross-functional internal teams to execute integrated campaigns.
Ability to balance patient-centric storytelling with professional, credible HCP communications.
Must be able to communicate effectively with internal and external team members
SUPERVISORY RESPONSIBILITIES This role does not have direct people management responsibility at this time but is expected to lead and coordinate the work of external agency partners and vendors. The role operates with managerial-level ownership, accountability, and influence across assigned programs and channels.
EDUCATION, EXPERIENCE, and TRAINING
Associate’s degree in Marketing, Advertising, Business, or a related field required; Bachelor’s degree preferred
2–4 years of experience in digital marketing, social media, or growth-oriented marketing roles
Prior MedTech marketing experience required, with a strong preference for ophthalmology
Experience executing multi-channel campaigns with measurable outcomes.
Completion of all required corporate compliance and ethics training per company policy.
Training to be completed per the training plan for this position as maintained in the document control system
The training requirements on TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy, and TRN-10009 Code of Business Conducts and Ethics must be diligently completed within 30 days from the hiring date and on an annual basis
CERTIFICATES, LICENSES, REGISTRATIONS
None Required
COMPUTER SKILLS
Advanced in Microsoft Office Suite
Word Processing
Spreadsheet Software
Design Software
Project Management System
Notice to Staffing Agencies and Search Firms RxSight does not accept unsolicited resumes or candidate submissions from staffing agencies or search firms for any employment opportunities. All agency engagements must be authorized in writing for a specific position by RxSight’s Talent Acquisition department. Any resumes or candidate information submitted without such specific engagement will be considered unsolicited and the property of RxSight. No fees will be paid in the event a candidate is hired under these circumstances.
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