Overview
About Us
WX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company. Our portfolio includes a premium range of exciting, consumer-driven wine brands. WX Brands has offices around the world and offers a fast-paced entrepreneurial environment with a down-to-earth atmosphere of the Northern California wine industry.
Bread & Butter: A top global brand attracting younger Millennials and Gen-Z consumers.
#1 top Super Premium brand with younger generations with the #1 Pinot Noir
7X consecutive Impact Magazine Hot Brand Winner and 2nd time Blue Chip Winner, showing 11 years of substantial growth
#1 US Brand in Canada and #4 overall
#1 Premium brand in the UK, and #1 Pinot Noir in Norway & Sweden
Trapiche: Iconic Argentina leader with 140 years of storied, award-winning winemaking.
Baileyana Winery with True Myth and Tangent brands: True Myth appeals to female consumers via Cabernet, Chardonnay and Pinot Noir from the Central Coast; Tangent is the first American white wine brand dedicated solely to aromatic, refreshing wines.
New-to-World: WX Brands incubates, tests and scales New-to-World brands annually to respond to changing consumer tastes.
In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.
Perks Perks
WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products. We offer an entrepreneurial environment that promotes career growth while being part of a team-oriented environment that knows how to have fun. You can learn more by visiting our website: www.wxbrands.com
Position Summary Position Summary
Reporting to the Director of Brand & Digital Marketing, the Brand Marketing Specialist will support the full brand team. This role will play a key role in executing brand strategies specific to the United States and Canada as directed by the Director.
Schedule Schedule
Monday-Wednesday in-office
Key Focus Areas Include, But Are Not Limited To
Internal & External Brand Champion: Support brand team in building sell presentations that show our storytelling skills, passion and energy for our brands
Support team in building brand positioning to appeal and gain traction with the target consumers
Assist on day-to-day business management to keep brand team moving at a fast pace and executing best-in-class work
Act as internal liaison with cross-functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP
Maintain awareness of brand status and variables, communicate status to cross-functional partners where needed in ad-hoc meetings
Regularly attend varying project meetings on behalf of brand team, provide notes and lead action steps
Manage packaging related tasks in partnership with Project Management, winemaking, and procurement teams
Lead budget management for key brands (reconciliations, recommendations, invoice processing, tracking, etc.)
Manage sales asks where needed in partnership with Trade Marketing team
Assist in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc.
Assist in gathering key insights for brand business reviews
Assist in development of brand assets and related marketing materials including digital media campaigns, in-store POS, tasting room materials, etc.
Assist in relationship management across agency partners (media, creative, PR agencies)
Represent brand at events where needed
Manage accolade tracking for full portfolio of wines
Provide holistic support for entire Marketing Department including managing sample requests, misc. department projects, meetings, and event coordination
Requirements (Education & Experiences)
Bachelor’s Degree in related field required; Master’s Degree or Marketing Certificates a plus
2+ years of experience including relevant internships
A desire to be immersed in the wine business
Passion for building brands and exposure to breakthrough consumer advertising, retail activation, and media execution
Excitement for developing brand positioning, consumer articulation and strategy
Experience partnering with sales teams & mobilizing to achieve business goals
Able to influence agencies and engage with focused briefs/feedback
Experience working with business data systems is a plus
Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment
Experience managing budgets
#J-18808-Ljbffr
WX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company. Our portfolio includes a premium range of exciting, consumer-driven wine brands. WX Brands has offices around the world and offers a fast-paced entrepreneurial environment with a down-to-earth atmosphere of the Northern California wine industry.
Bread & Butter: A top global brand attracting younger Millennials and Gen-Z consumers.
#1 top Super Premium brand with younger generations with the #1 Pinot Noir
7X consecutive Impact Magazine Hot Brand Winner and 2nd time Blue Chip Winner, showing 11 years of substantial growth
#1 US Brand in Canada and #4 overall
#1 Premium brand in the UK, and #1 Pinot Noir in Norway & Sweden
Trapiche: Iconic Argentina leader with 140 years of storied, award-winning winemaking.
Baileyana Winery with True Myth and Tangent brands: True Myth appeals to female consumers via Cabernet, Chardonnay and Pinot Noir from the Central Coast; Tangent is the first American white wine brand dedicated solely to aromatic, refreshing wines.
New-to-World: WX Brands incubates, tests and scales New-to-World brands annually to respond to changing consumer tastes.
In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.
Perks Perks
WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products. We offer an entrepreneurial environment that promotes career growth while being part of a team-oriented environment that knows how to have fun. You can learn more by visiting our website: www.wxbrands.com
Position Summary Position Summary
Reporting to the Director of Brand & Digital Marketing, the Brand Marketing Specialist will support the full brand team. This role will play a key role in executing brand strategies specific to the United States and Canada as directed by the Director.
Schedule Schedule
Monday-Wednesday in-office
Key Focus Areas Include, But Are Not Limited To
Internal & External Brand Champion: Support brand team in building sell presentations that show our storytelling skills, passion and energy for our brands
Support team in building brand positioning to appeal and gain traction with the target consumers
Assist on day-to-day business management to keep brand team moving at a fast pace and executing best-in-class work
Act as internal liaison with cross-functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP
Maintain awareness of brand status and variables, communicate status to cross-functional partners where needed in ad-hoc meetings
Regularly attend varying project meetings on behalf of brand team, provide notes and lead action steps
Manage packaging related tasks in partnership with Project Management, winemaking, and procurement teams
Lead budget management for key brands (reconciliations, recommendations, invoice processing, tracking, etc.)
Manage sales asks where needed in partnership with Trade Marketing team
Assist in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc.
Assist in gathering key insights for brand business reviews
Assist in development of brand assets and related marketing materials including digital media campaigns, in-store POS, tasting room materials, etc.
Assist in relationship management across agency partners (media, creative, PR agencies)
Represent brand at events where needed
Manage accolade tracking for full portfolio of wines
Provide holistic support for entire Marketing Department including managing sample requests, misc. department projects, meetings, and event coordination
Requirements (Education & Experiences)
Bachelor’s Degree in related field required; Master’s Degree or Marketing Certificates a plus
2+ years of experience including relevant internships
A desire to be immersed in the wine business
Passion for building brands and exposure to breakthrough consumer advertising, retail activation, and media execution
Excitement for developing brand positioning, consumer articulation and strategy
Experience partnering with sales teams & mobilizing to achieve business goals
Able to influence agencies and engage with focused briefs/feedback
Experience working with business data systems is a plus
Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment
Experience managing budgets
#J-18808-Ljbffr