Director, Email Marketing Strategy and Execution
Palo Alto Networks, Inc., Santa Clara, California, us, 95053
Overview
Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Your Career: We are looking for a strategic, data-driven, and highly creative Director of Email Marketing Strategy and Execution to lead our lifecycle marketing engine. You will architect the entire customer journey being the expert in email marketing and co-planning alongside other digital activation channels. You will own the strategy and execution of all email communications, sophisticated automation workflows, and multi-channel nurture programs designed to drive acquisition, retention, and lifetime value. Your Impact includes strategic leadership, automation & journey mapping, segmentation & personalization, governance of email touchpoints, performance optimization through testing, MarTech management, analytics & reporting, cross-functional collaboration, and team leadership for email strategy and execution across the buyer’s journey. You will ensure email strategy is part of a multi-journey activation across channels and will participate in AI automation initiatives to reduce manual email execution, enable personalization, and optimize copy. Responsibilities
Build and execute a comprehensive global email and automation roadmap aligned with company revenue goals. Design complex, behavior-triggered nurture sequences for various personas across the customer lifecycle (from lead magnet to loyalist). Oversee database health and implement advanced segmentation to deliver the right message at the right time. Own email touch governance and optimize user experience. Lead a rigorous A/B testing culture to improve open rates, CTRs, and conversions (subject lines, copy, CTAs, send times, landing pages). Define MarTech requirements for seamless execution within email platforms (e.g., Marketo). Track and report KPIs including deliverability, engagement, opt-outs, and revenue attribution; translate data into actionable insights for the executive team. Collaborate with Content, Design, and Product teams to create high-converting assets and ensure brand consistency; work with Field and Sales to meet business goals. Build and manage a team of email strategists and execution specialists for best-in-class email strategy across the buyer’s journey. Ensure email strategy is integrated into a multi-journey activation across channels. Participate in AI automation initiatives to reduce manual email execution and enhance personalization and copy optimization. Qualifications
10+ years of experience managing a diverse team of specialists (email developers, copywriters, marketing operations managers). Experience implementing workflow efficiencies (using tools like Asana, Jira, or Monday.com) to decrease production lead times and eliminate last-minute firefights. Experience presenting channel performance and email strategy to leadership. Expert at mapping complex customer journeys bridging lead capture, onboarding, retention, and win-back strategies. Experience integrating email with SMS, Push Notifications, and Direct Mail to create a cohesive messaging strategy. Experience working with Data Science teams to build or utilize advanced attribution models to prove email’s value. Leadership in building a culture of experimentation, including complex multivariate testing on offers and landing page experiences. Compensation & Benefits
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales roles) is the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. Salary range: $204,000.00 - $281,500.00 per year. Our Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
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Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Your Career: We are looking for a strategic, data-driven, and highly creative Director of Email Marketing Strategy and Execution to lead our lifecycle marketing engine. You will architect the entire customer journey being the expert in email marketing and co-planning alongside other digital activation channels. You will own the strategy and execution of all email communications, sophisticated automation workflows, and multi-channel nurture programs designed to drive acquisition, retention, and lifetime value. Your Impact includes strategic leadership, automation & journey mapping, segmentation & personalization, governance of email touchpoints, performance optimization through testing, MarTech management, analytics & reporting, cross-functional collaboration, and team leadership for email strategy and execution across the buyer’s journey. You will ensure email strategy is part of a multi-journey activation across channels and will participate in AI automation initiatives to reduce manual email execution, enable personalization, and optimize copy. Responsibilities
Build and execute a comprehensive global email and automation roadmap aligned with company revenue goals. Design complex, behavior-triggered nurture sequences for various personas across the customer lifecycle (from lead magnet to loyalist). Oversee database health and implement advanced segmentation to deliver the right message at the right time. Own email touch governance and optimize user experience. Lead a rigorous A/B testing culture to improve open rates, CTRs, and conversions (subject lines, copy, CTAs, send times, landing pages). Define MarTech requirements for seamless execution within email platforms (e.g., Marketo). Track and report KPIs including deliverability, engagement, opt-outs, and revenue attribution; translate data into actionable insights for the executive team. Collaborate with Content, Design, and Product teams to create high-converting assets and ensure brand consistency; work with Field and Sales to meet business goals. Build and manage a team of email strategists and execution specialists for best-in-class email strategy across the buyer’s journey. Ensure email strategy is integrated into a multi-journey activation across channels. Participate in AI automation initiatives to reduce manual email execution and enhance personalization and copy optimization. Qualifications
10+ years of experience managing a diverse team of specialists (email developers, copywriters, marketing operations managers). Experience implementing workflow efficiencies (using tools like Asana, Jira, or Monday.com) to decrease production lead times and eliminate last-minute firefights. Experience presenting channel performance and email strategy to leadership. Expert at mapping complex customer journeys bridging lead capture, onboarding, retention, and win-back strategies. Experience integrating email with SMS, Push Notifications, and Direct Mail to create a cohesive messaging strategy. Experience working with Data Science teams to build or utilize advanced attribution models to prove email’s value. Leadership in building a culture of experimentation, including complex multivariate testing on offers and landing page experiences. Compensation & Benefits
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales roles) is the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. Salary range: $204,000.00 - $281,500.00 per year. Our Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
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