Lead Generation & Email Marketing Specialist (Remote)
Cloudpso, Dallas, Texas, United States, 75215
Lead Generation & Email Marketing Specialist (Remote)
CloudPSO is a Information Technology Outsourcing (ITO) company that assists in the acquisition of qualified staff to address complex digital problems in order to increase efficiency, reduce costs, and maintain compliance.
CloudPSO was founded in 2017 with an aim to provide businesses with a competent and skilled workforce at any given point in time and from any geographic region.
We are a US-based company with headquarters in Dallas (Texas) and a center of excellence in Pakistan. We have over 200 facility seats with an additional Work-From-Home facility. CloudPSO has skillful in-house software development teams with state-of-the-art tools, the latest VOIP technology platform, and secure infrastructure.
Our core values consist of client satisfaction, commitment, quality, and transparency.
We, at CloudPSO, hunt, analyze, recruit, train, and retain top-notch talent for you to help achieve your business goals. Optimizing mission-critical and day-to-day enterprise IT operations, CloudPSO enables businesses to transform, innovate and scale.
Job Description
This is a remote position. Role Overview We are seeking a proactive
Lead Generation & Email Marketing Specialist
to drive outbound outreach and support B2B SaaS sales efforts. This role will play a key part in shaping lead generation programs, advising on email and outbound strategy, and working closely with sales and leadership teams. Key Responsibilities: Create, execute, and optimize outbound email campaigns targeting
B2B SaaS prospects Experience in
B2B SaaS marketing and outreach strategies
, with a strong understanding of cybersecurity audiences Monitor campaign performance (open rates, click-throughs, replies) and continuously optimize results Assist in segmenting contact lists and personalizing outreach at scale CRM & HubSpot Manage and maintain lead pipelines within HubSpot Ensure accurate lead status tracking and timely follow-ups Coordinate closely with sales teams to align lead priorities and next steps Program Ownership & Growth Take initiative in
building and leading lead generation programs
from scratch Be comfortable experimenting with and adopting
new AI tools
to improve campaign efficiency, personalization, and reporting Support ongoing improvements to outbound processes and workflows Social & Marketing Support Assist with LinkedIn outreach and other social platforms for B2B lead generation Repurpose marketing content (posts, announcements, campaigns) to support outbound efforts Reporting & Coordination Provide regular reports on lead generation performance and pipeline health Work closely with sales teams during California (PST) business hours to ensure aligned execution
Requirements
Proven experience in
B2B SaaS lead generation and email marketing Prior exposure to
B2B cybersecurity marketing
is highly preferred Hands-on experience with HubSpot or similar CRM platforms Comfort using and learning
AI-powered tools
for marketing and lead generation Ability to work US PST business hours
Employee stock option plan (ESOP) Medical insurance Annual Increments Company gadgets Competitive salary and benefits package. Opportunities for professional development and growth. Collaborative and innovative work environment. Chance to work on cutting-edge cloud projects. Supportive and inclusive company culture
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CloudPSO is a Information Technology Outsourcing (ITO) company that assists in the acquisition of qualified staff to address complex digital problems in order to increase efficiency, reduce costs, and maintain compliance.
CloudPSO was founded in 2017 with an aim to provide businesses with a competent and skilled workforce at any given point in time and from any geographic region.
We are a US-based company with headquarters in Dallas (Texas) and a center of excellence in Pakistan. We have over 200 facility seats with an additional Work-From-Home facility. CloudPSO has skillful in-house software development teams with state-of-the-art tools, the latest VOIP technology platform, and secure infrastructure.
Our core values consist of client satisfaction, commitment, quality, and transparency.
We, at CloudPSO, hunt, analyze, recruit, train, and retain top-notch talent for you to help achieve your business goals. Optimizing mission-critical and day-to-day enterprise IT operations, CloudPSO enables businesses to transform, innovate and scale.
Job Description
This is a remote position. Role Overview We are seeking a proactive
Lead Generation & Email Marketing Specialist
to drive outbound outreach and support B2B SaaS sales efforts. This role will play a key part in shaping lead generation programs, advising on email and outbound strategy, and working closely with sales and leadership teams. Key Responsibilities: Create, execute, and optimize outbound email campaigns targeting
B2B SaaS prospects Experience in
B2B SaaS marketing and outreach strategies
, with a strong understanding of cybersecurity audiences Monitor campaign performance (open rates, click-throughs, replies) and continuously optimize results Assist in segmenting contact lists and personalizing outreach at scale CRM & HubSpot Manage and maintain lead pipelines within HubSpot Ensure accurate lead status tracking and timely follow-ups Coordinate closely with sales teams to align lead priorities and next steps Program Ownership & Growth Take initiative in
building and leading lead generation programs
from scratch Be comfortable experimenting with and adopting
new AI tools
to improve campaign efficiency, personalization, and reporting Support ongoing improvements to outbound processes and workflows Social & Marketing Support Assist with LinkedIn outreach and other social platforms for B2B lead generation Repurpose marketing content (posts, announcements, campaigns) to support outbound efforts Reporting & Coordination Provide regular reports on lead generation performance and pipeline health Work closely with sales teams during California (PST) business hours to ensure aligned execution
Requirements
Proven experience in
B2B SaaS lead generation and email marketing Prior exposure to
B2B cybersecurity marketing
is highly preferred Hands-on experience with HubSpot or similar CRM platforms Comfort using and learning
AI-powered tools
for marketing and lead generation Ability to work US PST business hours
Employee stock option plan (ESOP) Medical insurance Annual Increments Company gadgets Competitive salary and benefits package. Opportunities for professional development and growth. Collaborative and innovative work environment. Chance to work on cutting-edge cloud projects. Supportive and inclusive company culture
#J-18808-Ljbffr