Associate Field Marketing Manager, FMB West
Hispanic Alliance for Career Enhancement, California, Missouri, United States, 65018
Overview
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world’s third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
The Associate Field Marketing Manager - FMB West is responsible for supporting California and Hawaii in the planning, execution, tracking, and evaluation of all marketing programming that drives the Suntory Global FMB priorities.
Join a team driving step-change in our organization.
Opportunity to be a part of driving the marketing agenda for the World’s #1 FMB, with high exposure in the Suntory Global Spirits organization.
Lead a team through the development of channel-specific commercial marketing plans which are fundamental to driving a positive impact on the US P&L performance.
Balance strategic thinking, creativity and commercially-grounded thinking.
Opportunity to work with many cross-functional partners in the organization
Gain intimate knowledge of both marketing and sales functions
Role Responsibilities The Associate Field Marketing Manager - FMB West will focus on the following
National Programming:
Work closely with Field Marketing Manager to ensure national programs are purchased to an appropriate level and executed as designed
Support local execution of sampling and event programming
Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market
Regional/Local Programming:
Work with the Field Marketing, Sales Team, and Distributor/Broker partners to identify all local programming needs to support Suntory Global FMB priorities
Work closely with National Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options
Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
Lead programming calendar management, program tracking and post-campaign performance reporting
Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking
Support promotion offers and sweepstakes approvals
BI Management:
Lead management of BI budget for assigned geographies including budget tracking & reconciliation of spends through tracking tools
Assist the Field Marketing Manager with planning, allocation and spend of yearly brand investment (BI) budgets
Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)
Qualifications
Bachelor's Degree; marketing major/minor preferred
3+ years of experience in brand or field/trade marketing
Strong financial acumen, knowledge of Salesforce.com and SAP a plus
Advanced skills in Microsoft Office; specifically, Excel & PPT
Strong and effective communication skills
Ability to conceptualize and think creatively, as well as work independently
Ability to build strong relationships internally and externally
Travel - up to 10%
Desired qualifications
Previous Beer or FMB industry experience a plus
Strong on- and off-premise brand building experience
Experience managing premium brands and knowledge across FMB/Spirits categories
Passion for the brands and categories
Time Management and analytical capabilities
Salary Range The salary range for this role, based in Los Angeles is $95-100k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset. The range will vary if outside of this location.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
Equal Employment Opportunity Statement At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
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At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world’s third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
The Associate Field Marketing Manager - FMB West is responsible for supporting California and Hawaii in the planning, execution, tracking, and evaluation of all marketing programming that drives the Suntory Global FMB priorities.
Join a team driving step-change in our organization.
Opportunity to be a part of driving the marketing agenda for the World’s #1 FMB, with high exposure in the Suntory Global Spirits organization.
Lead a team through the development of channel-specific commercial marketing plans which are fundamental to driving a positive impact on the US P&L performance.
Balance strategic thinking, creativity and commercially-grounded thinking.
Opportunity to work with many cross-functional partners in the organization
Gain intimate knowledge of both marketing and sales functions
Role Responsibilities The Associate Field Marketing Manager - FMB West will focus on the following
National Programming:
Work closely with Field Marketing Manager to ensure national programs are purchased to an appropriate level and executed as designed
Support local execution of sampling and event programming
Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market
Regional/Local Programming:
Work with the Field Marketing, Sales Team, and Distributor/Broker partners to identify all local programming needs to support Suntory Global FMB priorities
Work closely with National Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options
Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
Lead programming calendar management, program tracking and post-campaign performance reporting
Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking
Support promotion offers and sweepstakes approvals
BI Management:
Lead management of BI budget for assigned geographies including budget tracking & reconciliation of spends through tracking tools
Assist the Field Marketing Manager with planning, allocation and spend of yearly brand investment (BI) budgets
Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)
Qualifications
Bachelor's Degree; marketing major/minor preferred
3+ years of experience in brand or field/trade marketing
Strong financial acumen, knowledge of Salesforce.com and SAP a plus
Advanced skills in Microsoft Office; specifically, Excel & PPT
Strong and effective communication skills
Ability to conceptualize and think creatively, as well as work independently
Ability to build strong relationships internally and externally
Travel - up to 10%
Desired qualifications
Previous Beer or FMB industry experience a plus
Strong on- and off-premise brand building experience
Experience managing premium brands and knowledge across FMB/Spirits categories
Passion for the brands and categories
Time Management and analytical capabilities
Salary Range The salary range for this role, based in Los Angeles is $95-100k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset. The range will vary if outside of this location.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
Equal Employment Opportunity Statement At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
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