Overview
Spotter empowers the world's best Creators with capital, data, and insights to scale their programming into sustainable media businesses. Through these partnerships, Spotter helps brands partner with creator-led franchises to unlock growth, amplify impact, and build lasting cultural relevance.
Spotter has already deployed over $980 million to Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment in 2026. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit spotter.com.
What You’ll Do The Ads Marketing Strategist position is an opportunity to join a high-growth start-up as an emerging creative and business-savvy marketing professional who is eager to build skills and help define the future of the Creator economy at one of its leading companies. In this role, you will support a growing Marketing team within Spotter Ads in the ideation, development, and execution of strategic partnerships between Creators and brands in the form of custom creative partnerships and best-in-class media solutions.
Responsibilities
Working in collaboration with the wider Ads Marketing team, assisting in the development strategic recommendations in response to client requests (RFPs, etc) that bring together a full-suite of advertising solutions within insight-driven proposals for brands and agencies
Supporting a team in the creation of Creator-first advertising opportunities anchored in upcoming content and series that demonstrate Creator’s value and impact for brands
Partnering with Ads Research team to develop data-driven Creator recommendations that position key Creators as relevant and impactful partners for advertising campaigns
Assisting in the collaboration with internal sales, planning, and operations teams to create and position new ad products and opportunities for key categories and brands to drive revenue
Lead and facilitate the population and maintenance of a central repository for Ads Marketing materials, including past client presentations, case studies and performance reports, and upcoming Creator opportunities
Contribute to all Spotter Ads Trade Marketing initiatives, including sponsored and ownable events, social promotion, thought leadership and more
Who You Are Education & Experience/Certifications:
2-3+ years of experience in ad sales/integrated marketing at advertising agencies, media companies, or sales organizations OR partnerships at Creator or entertainment-focused firms
College degree in marketing, business administration or related field preferred
Desired Skills And Competencies
Strong storytelling and communication/presentation skills (written, verbal and visual) with ability to transform creative ideas, Creator content, and marketplace positioning into compelling materials and collateral to be utilized by sales team
Interest in and knowledge of Creators, as well as emerging technology and platforms, with a passion to continue learning about this dynamic category and what’s next across the Creator economy, premium video ecosystems, pop culture, and adtech
Experience crafting content and campaign strategies across platforms (with focus on YouTube) and content types, including branded content, Creator-led partnerships, and ongoing series
Proven ability to multitask and oversee multiple projects and priorities independently, all guided by a detail-oriented and organized mindset
Understanding of wider media ecosystem
Creative problem solver and entrepreneurial spirit committed to helping fuel Spotter’s growth with a can-do approach and willingness to roll up their sleeves
Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook). Google Drive, Google Docs, Google Sheets and Google Slides
Ability to learn new proprietary software and processes quickly and proficiently
Why Spotter
Medical insurance covered up to 100%
Dental and vision insurance
401(k) matching
Stock options
Discretionary PTO
Autonomy and upward mobility
Diverse, equitable, and inclusive culture, where your voice matters
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $80K-$90K salary per year. The range listed is just one component of Spotter’s total compensation package for employees.
Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.
Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.
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Spotter has already deployed over $980 million to Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment in 2026. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit spotter.com.
What You’ll Do The Ads Marketing Strategist position is an opportunity to join a high-growth start-up as an emerging creative and business-savvy marketing professional who is eager to build skills and help define the future of the Creator economy at one of its leading companies. In this role, you will support a growing Marketing team within Spotter Ads in the ideation, development, and execution of strategic partnerships between Creators and brands in the form of custom creative partnerships and best-in-class media solutions.
Responsibilities
Working in collaboration with the wider Ads Marketing team, assisting in the development strategic recommendations in response to client requests (RFPs, etc) that bring together a full-suite of advertising solutions within insight-driven proposals for brands and agencies
Supporting a team in the creation of Creator-first advertising opportunities anchored in upcoming content and series that demonstrate Creator’s value and impact for brands
Partnering with Ads Research team to develop data-driven Creator recommendations that position key Creators as relevant and impactful partners for advertising campaigns
Assisting in the collaboration with internal sales, planning, and operations teams to create and position new ad products and opportunities for key categories and brands to drive revenue
Lead and facilitate the population and maintenance of a central repository for Ads Marketing materials, including past client presentations, case studies and performance reports, and upcoming Creator opportunities
Contribute to all Spotter Ads Trade Marketing initiatives, including sponsored and ownable events, social promotion, thought leadership and more
Who You Are Education & Experience/Certifications:
2-3+ years of experience in ad sales/integrated marketing at advertising agencies, media companies, or sales organizations OR partnerships at Creator or entertainment-focused firms
College degree in marketing, business administration or related field preferred
Desired Skills And Competencies
Strong storytelling and communication/presentation skills (written, verbal and visual) with ability to transform creative ideas, Creator content, and marketplace positioning into compelling materials and collateral to be utilized by sales team
Interest in and knowledge of Creators, as well as emerging technology and platforms, with a passion to continue learning about this dynamic category and what’s next across the Creator economy, premium video ecosystems, pop culture, and adtech
Experience crafting content and campaign strategies across platforms (with focus on YouTube) and content types, including branded content, Creator-led partnerships, and ongoing series
Proven ability to multitask and oversee multiple projects and priorities independently, all guided by a detail-oriented and organized mindset
Understanding of wider media ecosystem
Creative problem solver and entrepreneurial spirit committed to helping fuel Spotter’s growth with a can-do approach and willingness to roll up their sleeves
Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook). Google Drive, Google Docs, Google Sheets and Google Slides
Ability to learn new proprietary software and processes quickly and proficiently
Why Spotter
Medical insurance covered up to 100%
Dental and vision insurance
401(k) matching
Stock options
Discretionary PTO
Autonomy and upward mobility
Diverse, equitable, and inclusive culture, where your voice matters
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $80K-$90K salary per year. The range listed is just one component of Spotter’s total compensation package for employees.
Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.
Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.
#J-18808-Ljbffr