Overview
We are seeking an experienced and strategic
B2B Digital Marketing & E-Commerce Manager
with a proven track record in B2B environments to lead the evolution of our digital presence and e-commerce growth in the architectural products and commercial construction industry. This role will drive integrated digital campaigns, manage a complex product catalog (5,000+ SKUs), and strengthen our brand’s position as a trusted partner to architects, designers, contractors, and facility managers. The ideal candidate is a results-oriented leader who combines technical fluency in Salesforce and PIM systems with strong business acumen, data-driven decision-making, and the ability to translate complex concepts into clear, actionable communication. We are specifically seeking an individual with significant experience in B2B, building and supporting customer journeys through digital automation, who can also teach and mentor others on best practices and systems. This role will be instrumental in advancing our digital ecosystem and building a high-performance digital marketing team that delivers measurable business impact. Key Responsibilities
Lead integrated marketing campaigns across
Salesforce Commerce Cloud ,
PIMLY , and
Marketing Cloud
to create a seamless customer experience across web, email, and digital sales channels. Collaborate with Sales, Product Management, and IT to ensure messaging, promotions, and user experience align with buyer needs and project cycles in the construction industry. Develop and execute digital marketing strategies and tactics (i.e., paid ads, social media ads) that support our 7 divisions by collaborating with our Marketing Communications team. Assist in leading the last stage of a digital migration of an existing website and e-commerce platform from Optimizely to Salesforce, driving project success across all levels of the organization. Manage, grow and optimize the online product catalog of 5,000+ SKUs, ensuring product accuracy, discoverability, and rich content that supports specification and purchase decisions. Drive measurable sales growth through data-informed improvements in site performance, product merchandising, personalization, and conversion optimization. Use AI tools to improve the e-commerce experience. Lead a cross-functional Tactical Action Committee to drive e-commerce sales. Social Media Ownership
Responsible for the strategy, execution, and performance of social media channels across all relevant platforms. This position has a direct-report that will help support the planning and scheduling content, engaging with the audience, monitoring trends, and measuring campaign outcomes to ensure alignment with broader marketing objectives. Attribution & Performance Analytics
Oversee attribution modeling in
GA4
and
Salesforce Intelligence , tying marketing spend to ROI, pipeline growth, and lead-to-quote conversion rates. Translate technical performance data into insights that guide strategic marketing decisions and executive presentations. Conversion Rate Optimization (CRO)
Direct CRO initiatives using tools such as
Microsoft Clarity
and
Salesforce dashboards
to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers. Product Information Management (PIM)
Own and enhance
PIM processes
to ensure consistent, complete, and up-to-date product data across digital channels. Develop Standard Operating Procedures around PIM activities. Manage digital agencies and technology vendors, ensuring deliverables meet quality, performance, and budget expectations – 15+ vendors. Evaluate new digital tools and vendors to strengthen our digital ecosystem. Build, mentor, and empower a high-performing digital marketing team (currently 1 direct report, with team growth expected) focused on collaboration, accountability, and results. Foster a culture of continuous learning, creativity, and operational excellence within the team. Develop the team’s capabilities and provide training on designing and implementing B2B customer journeys through digital automation, with a strong preference for Marketing Cloud experience. Budget & Resource Management
Develop and own the digital marketing annual budget including creation, reconciliation and tracking of budgets. Present to manager monthly status of all budget items. Quality Assurance & Governance
Develop and enforce digital QA standards for tagging, analytics, and reporting accuracy. Implement governance frameworks for campaign execution, ensuring consistency and compliance across platforms. Lead the development of key dashboards via our Salesforce Intelligence platform. Cross-Functional Collaboration
Partner closely with
Sales ,
Product s and
Operations
teams to ensure digital initiatives support business objectives, project delivery, and customer experience excellence. Strategic Influence & Communication
Present recommendations and digital performance insights persuasively to senior leadership. Translate technical and analytical findings into business language that drives alignment and informed decision-making. Qualifications
Must-Have: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 7+ years of digital marketing experience in B2B. Proven success managing B2B
e-commerce platforms
with 5,000+ SKUs and achieving measurable sales growth. Hands-on experience with
Salesforce (a plus if Commerce Cloud, Marketing Cloud, Intelligence) , and
PIM systems
(e.g., PIMLY, Salsify, Akeneo). Thorough grasp of the concept of the “buyer journey,” with the ability to teach it effectively. Exceptional communication skills—able to translate complex technical data and platform details into clear, actionable insights. Demonstrated leadership experience building and managing a collaborative, high-performance team. Preferred: Experience with
Google Analytics 4 (GA4) ,
Microsoft Clarity , or
other CRO tools . Knowledge of SEO, GEO, SEM, and digital merchandising best practices in B2B models. Familiarity with Salesforce CRM integration and marketing automation workflows. Data visualization or dashboard reporting experience (Tableau, Power BI, etc.). What Success Looks Like
Year-over-year digital sales and conversion rate growth. Streamlined product data processes that improve accuracy and speed to market. Strong alignment between digital, other marketing team areas, sales, and product functions to deliver a unified customer experience. A motivated, empowered digital marketing team known for strategic execution, innovation, helpful and easy to work with. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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We are seeking an experienced and strategic
B2B Digital Marketing & E-Commerce Manager
with a proven track record in B2B environments to lead the evolution of our digital presence and e-commerce growth in the architectural products and commercial construction industry. This role will drive integrated digital campaigns, manage a complex product catalog (5,000+ SKUs), and strengthen our brand’s position as a trusted partner to architects, designers, contractors, and facility managers. The ideal candidate is a results-oriented leader who combines technical fluency in Salesforce and PIM systems with strong business acumen, data-driven decision-making, and the ability to translate complex concepts into clear, actionable communication. We are specifically seeking an individual with significant experience in B2B, building and supporting customer journeys through digital automation, who can also teach and mentor others on best practices and systems. This role will be instrumental in advancing our digital ecosystem and building a high-performance digital marketing team that delivers measurable business impact. Key Responsibilities
Lead integrated marketing campaigns across
Salesforce Commerce Cloud ,
PIMLY , and
Marketing Cloud
to create a seamless customer experience across web, email, and digital sales channels. Collaborate with Sales, Product Management, and IT to ensure messaging, promotions, and user experience align with buyer needs and project cycles in the construction industry. Develop and execute digital marketing strategies and tactics (i.e., paid ads, social media ads) that support our 7 divisions by collaborating with our Marketing Communications team. Assist in leading the last stage of a digital migration of an existing website and e-commerce platform from Optimizely to Salesforce, driving project success across all levels of the organization. Manage, grow and optimize the online product catalog of 5,000+ SKUs, ensuring product accuracy, discoverability, and rich content that supports specification and purchase decisions. Drive measurable sales growth through data-informed improvements in site performance, product merchandising, personalization, and conversion optimization. Use AI tools to improve the e-commerce experience. Lead a cross-functional Tactical Action Committee to drive e-commerce sales. Social Media Ownership
Responsible for the strategy, execution, and performance of social media channels across all relevant platforms. This position has a direct-report that will help support the planning and scheduling content, engaging with the audience, monitoring trends, and measuring campaign outcomes to ensure alignment with broader marketing objectives. Attribution & Performance Analytics
Oversee attribution modeling in
GA4
and
Salesforce Intelligence , tying marketing spend to ROI, pipeline growth, and lead-to-quote conversion rates. Translate technical performance data into insights that guide strategic marketing decisions and executive presentations. Conversion Rate Optimization (CRO)
Direct CRO initiatives using tools such as
Microsoft Clarity
and
Salesforce dashboards
to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers. Product Information Management (PIM)
Own and enhance
PIM processes
to ensure consistent, complete, and up-to-date product data across digital channels. Develop Standard Operating Procedures around PIM activities. Manage digital agencies and technology vendors, ensuring deliverables meet quality, performance, and budget expectations – 15+ vendors. Evaluate new digital tools and vendors to strengthen our digital ecosystem. Build, mentor, and empower a high-performing digital marketing team (currently 1 direct report, with team growth expected) focused on collaboration, accountability, and results. Foster a culture of continuous learning, creativity, and operational excellence within the team. Develop the team’s capabilities and provide training on designing and implementing B2B customer journeys through digital automation, with a strong preference for Marketing Cloud experience. Budget & Resource Management
Develop and own the digital marketing annual budget including creation, reconciliation and tracking of budgets. Present to manager monthly status of all budget items. Quality Assurance & Governance
Develop and enforce digital QA standards for tagging, analytics, and reporting accuracy. Implement governance frameworks for campaign execution, ensuring consistency and compliance across platforms. Lead the development of key dashboards via our Salesforce Intelligence platform. Cross-Functional Collaboration
Partner closely with
Sales ,
Product s and
Operations
teams to ensure digital initiatives support business objectives, project delivery, and customer experience excellence. Strategic Influence & Communication
Present recommendations and digital performance insights persuasively to senior leadership. Translate technical and analytical findings into business language that drives alignment and informed decision-making. Qualifications
Must-Have: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 7+ years of digital marketing experience in B2B. Proven success managing B2B
e-commerce platforms
with 5,000+ SKUs and achieving measurable sales growth. Hands-on experience with
Salesforce (a plus if Commerce Cloud, Marketing Cloud, Intelligence) , and
PIM systems
(e.g., PIMLY, Salsify, Akeneo). Thorough grasp of the concept of the “buyer journey,” with the ability to teach it effectively. Exceptional communication skills—able to translate complex technical data and platform details into clear, actionable insights. Demonstrated leadership experience building and managing a collaborative, high-performance team. Preferred: Experience with
Google Analytics 4 (GA4) ,
Microsoft Clarity , or
other CRO tools . Knowledge of SEO, GEO, SEM, and digital merchandising best practices in B2B models. Familiarity with Salesforce CRM integration and marketing automation workflows. Data visualization or dashboard reporting experience (Tableau, Power BI, etc.). What Success Looks Like
Year-over-year digital sales and conversion rate growth. Streamlined product data processes that improve accuracy and speed to market. Strong alignment between digital, other marketing team areas, sales, and product functions to deliver a unified customer experience. A motivated, empowered digital marketing team known for strategic execution, innovation, helpful and easy to work with. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr